Verisure is one of the UK's leading providers of professionally monitored home security systems, protecting homes around the clock with 24/7 monitoring and rapid response. Having generated leads in-house and through other agencies, they brought in Lead Pronto to scale the channel that mattered most: paid social.
500+Leads per month
1,050Appointments booked£20Cost per leadVerisure knew exactly what a good lead looked like long before we arrived. Our job was to add serious volume on Meta without moving that quality bar: video and static creative produced for their audience by our in-house team, with every click landing on custom pages we design and build on Verisure's own domain. Campaigns run UK-wide.
Verisure had run paid social in-house and worked with other agencies before us, so the channel wasn't new - scaling it was the problem. Pushing spend up meant costs crept up or lead quality slipped, and producing enough fresh creative to keep a household brand performing at pace is a job in itself. They wanted a partner who could own the whole journey, from the ad someone stops on to the page where they become a lead.
The brief was volume without compromise: scale a channel that already worked, keep lead quality where the sales team needed it, and protect the brand while doing it.
We took on creative and conversion as one job. Our team produces Verisure's video and static ads in-house, built around the offers and messages that make homeowners stop scrolling. Every click lands on a custom landing page we designed and built on Verisure's own domain, so the journey from ad to enquiry stays on-brand and every step of it is ours to test. Campaigns run UK-wide on Meta, and creative is refreshed continuously so performance never rests on one winning ad.
The account now delivers more than 500 leads a month at a £20 cost per lead. 35% of those leads become booked appointments - 1,050 booked and counting - and 22% of appointments go on to become sales.
Every asset on this campaign carries the Verisure brand and none of ours - the video, the statics and the page the traffic lands on.
Home security sells on a feeling, not a spec sheet, so we run more than one way in: a character-led story, a fast captioned cut for sound-off viewing, and a straight-to-camera piece that answers the objection head on. Whichever wins the week gets the budget.
The real numbers behind the brands we scale - revenue, appointments booked and cost of sale, straight from the dashboard.
Browse all case studies
Utilita Home, the solar arm of one of the UK's best-known energy suppliers, needed a pipeline that held quality at volume. Phone-verified Lead Pronto solar leads booked appointments at 32% and kept cost of sale at 18%.
32%Appointment Rate
6:1Return on Ad Spend18%Cost of Sale
Anglian Home Improvements is one of the UK's leading manufacturers and installers of high-quality, energy-efficient windows and doors. With a massive nationwide reach, they have built a reputation for providing homeowners with affordable, secure, and stylish home improvements.
Appointments Booked: 1,282
3,015Leads delivered42%Lead to appointment rate£65Cost per appointment
Manufacturers and installers of bespoke windows, doors and conservatories, Leeds-based Diamond Windows. Unlike many competitors, they manufacture their products on their own on-site manufacturing unit to create individually made to fit windows and doors to their clients' specific requirements.
Revenue Generated: £136,726
£136,726Revenue generated35%Appointment rate£96.70Cost per appointment
Effective Home (part of the Effective Energy Group) are one of the UK's leading providers of energy saving installations, working with countless homes up and down the country. With green solutions ranging from solar panels and batteries, to heat pumps and insulation, they're renowned for their expert installations that save households £100s each year on their energy bills.
+243.95%Organic traffic+90%ROAS9.87%CTR
Fitter Windows is a double glazing company supplying and installing a range of products including windows, doors and conservatories to households across Harlow, Essex, Dartford and Kent.
Revenue Generated: £413,076
£11.58Cost per lead21%Lead to appointment rate11.49%Cost of sale
Heat Pumps UK provides households with information relating to heat pumps and their effectiveness as a replacement for old inefficient heating systems. With quality advice about heat pumps and the available government funding opportunities, the intention is to prompt potential customers to enquire about eligibility for grants through trusted installers who can help them get a heat pump installed.
Read the full case study
Homestyle Windows are a home improvements company in the South East of England offering a range of windows, doors, conservatories and roofline products to customers across Hampshire, Surrey and the wider region. With over 20 years of experience in the industry, their products and installations are backed with 10-year insurance guarantees.
£72Average CPA£28Average CPL (branded)
South of England based Just Remortgages is a long established specialist mortgage broker. They help clients release equity and consolidate debts to lower their monthly costs, often saving clients thousands of pounds.
Read the full case study
KP Law is a law firm that operates on a no-win no-fee basis, deriving the revenue with a pre-agreed percentage out of any compensation amount won. We have been working with them under various company names, including Keller Lenkner and Keller Postman since November 2020.
Read the full case study
Luvanto, part of QA Flooring Solutions, is one of the UK's favourite and fastest growing LVT companies, offering luxury vinyl tile flooring to domestic and commercial customers.
500+New keywords ranked+500New keywords ranking
Secure Home Systems are one of the fastest growing home security systems providers in the UK. Established in 2015, the company - nominated for the 2024 British Security Awards Installer of the Year - were keen to extend their reach to provide home security systems and monitoring services to a wider customer base.
Read the full case study
Switchable.co.uk empowers homeowners to switch to a more sustainable and cost-effective future. As a comparison website, its aim is to connect potential customers with installers who can help them install home energy efficient measures to generate long-term savings.
Read the full case study
Ultra-Seal are a leading home improvement company offering a range of services from new windows and doors to conservatories and orangeries that transform your property. They're Wirral-based, so they're local to our team, and together we've been able to take their expert service offerings and get them in front of the eyes of potential customers to help their business grow.
+495%Organic Traffic+268.75%Organic Leads-56.73%Organic CPL
Impact Energy install air source heat pumps UK-wide and are an Octopus Trusted Partner. In-house video creative on Meta and a custom landing page on their own domain deliver 500+ leads a month at a £25 cost per lead.
500+Leads per month30%Appointment rate£25Cost per lead
Zenith Windows Limited is a local family-run business with more than 25 years of experience in the home improvements industry. They provide high-quality products and services, including windows and doors, conservatories, orangeries, extensions, roofing, fascias, guttering, drives & patios at affordable prices.
57.03%Appointment Rate£6,000Average sale valueNeed more information? Get in touch with our expert team today.
Talk to a specialist
A real specialist picks up - never a call centre.A real specialist picks up.
Talk to a specialistOr call 0151 453 1203We use essential cookies to make the site work. We would also like to set analytics and advertising cookies to understand how the site is used and to measure our campaigns. Read our cookie policy.
