Lead Pronto is a UK pay-per-lead agency that sells Warm Homes grant leads and ECO4 leads to insulation installers, heating installers and retrofit companies. Every lead is a UK householder who has asked whether they qualify for a government-backed energy efficiency grant, delivered to you in real time, exclusive to you, from £15 per lead. There is no contract and no notice period.
Trusted by some of the biggest brands in the UK
We deliver 22,000+ ECO 4 leads a month across our UK campaigns, and scale the volume to what your surveying team can handle
ECO 4 leads start from £15, priced on volume and the area you want to cover
We currently supply 30+ ECO installers and managing agents, from regional fitters to national schemes
27 of every 100 ECO 4 leads our partners work end in a measure installed
8% of ECO 4 leads book a survey appointment, which on ECO volume is a full diary for a surveying team
The ECO scheme is a government initiative that obliges the large energy suppliers to fund energy efficient measures in low-income and low-EPC homes. Under ECO4 the funded insulation measures include loft insulation, cavity wall insulation and solid wall insulation, alongside heating measures: first time central heating, boiler replacements for eligible homes under the boiler cap, a new heating system such as an air source heat pump, and solar PV where it is part of a whole-house plan. Our ECO scheme leads are householders who have checked their eligibility for ECO funding on one of our own websites and asked to speak to an installer about the measures they qualify for.
The Warm Homes: Local Grant opened in April 2025 and runs to March 2028. It is delivered through local authorities in England and funds insulation, air source heat pumps, smart heating controls and solar panels for privately owned homes with an EPC rating of D to G and a household income of £36,000 or under, or wider postcode and benefit-based eligibility. Our Warm Homes grant leads are householders who have checked their eligibility on one of our own grant websites and asked to be contacted about the measures they qualify for. We pass you the EPC band, tenure, income band and measure of interest with every lead.
ECO4 now ends on 31 December 2026, nine months later than planned, and the government confirmed in January 2026 that there will be no successor supplier obligation. Funding moves instead into the Warm Homes Plan.
The Great British Insulation Scheme closed on 31 March 2026, so GBIS leads are no longer generated. For installers, that means the ECO4 pipeline has a fixed end and the next volume comes from grant schemes delivered through local authorities.
Until 31 December 2026 we continue to generate ECO4 leads from householders on qualifying benefits or in low-income, low-EPC homes, checked against the ECO4 eligibility rules before delivery.
We flag the measure the householder is asking about: loft and cavity wall insulation, solid wall insulation, a first time central heating system, a boiler upgrade under the boiler cap, or a heat pump. Boiler Upgrade Scheme enquiries, where the £7,500 heat pump grant applies, run as a separate campaign.
Our ECO lead generation runs through our own grant eligibility websites, paid search on Google, and paid social on Facebook and Instagram. Because we own the website and the eligibility checker, we control the questions asked and the quality of every lead, and we generate leads only in the areas you cover.
That produces qualified leads with genuine interest rather than cold leads or bought-in data, and it is why our ECO leads convert. Every campaign is compliant with ASA and ICO rules, every householder has consented to contact, and every lead is GDPR compliant. We do not describe any scheme as free money or imply a government endorsement; the copy states what the ECO grant covers and who qualifies.
ECO4 installers and managing agents, insulation companies, heating engineers working under the boiler cap, retrofit coordinators and heat pump installers.
From single-van installers to national delivery partners, campaigns are sized to your capacity, your area and the volume of prospects your team can convert each week.
ECO4 leads and Warm Homes grant leads start from £15 per lead. The price depends on the measure, the area you cover and the volume you want. There is no contract and no notice period, and every campaign includes a rejection policy for leads that do not meet the agreed criteria. Our lead generation services also cover booked appointments, where our team qualifies the householder and books the survey into your diary.
Revenue share is available in ECO, so you pay us out of the sale rather than for the lead. If nothing sells, your leads cost you nothing - it is more of a partnership than a typical client and service provider relationship. *Trials on pay per lead models are typically required first before entering into revenue share - please enquire to see if you can start straight away on revenue share.
We are highly responsive to our ECO4 clients and their feedback. Contact us through one of our channels, including WhatsApp, and one of our dedicated account managers will respond at the earliest available opportunity.
Pay per lead, pay per appointment or brand marketing under your own name - switched as your pipeline needs change.
Across paid social, search and lead generation for home improvement and energy brands.
From single-crew installers to national brands, campaigns sized to your capacity.
Our ECO4 leads are likely to be a good fit for you, but most importantly are (unless specified) exclusive to you. No leads are mixed or double-sold, so you'll not be competing against another company with the same ECO lead.
Our high-ranking, trusted brands mean we are able to generate ECO leads through an online customer journey that captures good prospects and provides you with the best chance of a conversion in the hands of your sales teams.
Through quality branded campaigns - with stunning images, videos and graphics for ads on every platform - we'll help you stand out from your competitors.
A genuine Warm Homes or ECO4 lead is exclusive, delivered in real time and pre-checked against tenure, EPC band and income or benefit status before it reaches you. These leads start from around £15.
Read our how to buy Warm Homes grant and ECO4 leads in the UK guide for what to check before you buy.
We talk through your goals, agree the criteria a ECO4 lead has to meet and confirm the areas you cover, then set up your lead flow around them.
We build the creative and the funnels your campaign runs on, then take you live and start delivering ECO4 leads into your CRM.
We work the cost per lead and the appointment rate together with you, then scale what converts and cut what does not.
Need more information? Get in touch with our expert team today!
An award-winning agency with elite partner status across the world's biggest platforms. Let our certified team build your strategy.
City of Liverpool Business Awards, hosted by Downtown in Business
Awarded for the work transforming Lead Pronto through AI - Pronto AI, the platform our team built, now sits behind every campaign we run.
2026
Global 100 Awards
2026
SME News Business Elite Awards
2026/27
Manchester & North West England Prestige Awards 2026/27
ECO4 leads start from £15 per lead. The price depends on the measure, the area you cover and the volume you want, with no contract and no notice period.
ECO4 ends on 31 December 2026. The government extended it from 31 March 2026 and has confirmed there will be no successor supplier obligation.
There is no ECO5. Funding moves into the Warm Homes Plan, including the Warm Homes: Local Grant, which runs to March 2028 through local authorities.
A householder in England who has checked their eligibility for the Warm Homes: Local Grant on one of our websites and asked to be contacted about insulation, a heat pump, solar panels or heating controls.
No. The Great British Insulation Scheme closed on 31 March 2026 and was not extended.
Yes. Each lead is sold once, to one installer, and never resold.
Yes. Every campaign is compliant with ASA and ICO rules, every householder has consented to contact, and we never describe a grant as free money or imply government endorsement.
Yes. Tell us the postcodes, regions or local authority areas you cover and we only send leads from those areas.
Most campaigns are live within seven days of the discovery call, and leads start arriving the day the campaign goes live.
Is your sector not here? Send us your brief - if there are buyers for it, we can generate leads for it.
Need more information? Get in touch with our expert team today.
Priced on your sector, area and volume - no contract and no notice period.Priced on your sector and area.
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