Innovation & Tech Business of the Year 2026

Paid Search (PPC) Services

Maximise profitability & attract new customers with your Google Ads campaigns. We will help you get the most out of your paid search campaigns with effective PPC management to send the right customers in your direction and generate profits and growth.

Ben Ikin

Head of Paid Media

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A real specialist picks up - never a call centre

Trusted by some of the biggest brands for PPC ad campaigns

E.ONHomestyle WindowsMoixaSafestyleEDFThe Window HubUtilitaCompare CompaniesUltrasealSparkInfinity RenewablesJF Law
AnglianGlow GreenWhen The Bank Says NoCheckatradeLeads 2 TradeAiraFitter WindowsSwitchableQTCSolarXpressCity EnergyHS Energy
Optical ExpressEffective HomeK P LawVerisureFAB Home ImprovementsWarmer SolutionsEverestWallop EnergyClydebuiltUPS SolarNational Accident Helpline
Browse our PPC case studies

See what we've achieved for our clients

Behind every successful campaign is an extensive research process. Through strategic analysis of our own data within the industry, we target the right users with the right messaging and offer.

A Lead Pronto PPC campaign for Anglian Home Improvements

Anglian Home Improvements

Behind every successful campaign is an extensive research process and that's no different here. Through strategic analysis of our own data within the industry, we've been able to target the right users with the right messaging and offer, leading to high conversion rates and high ROI for the client.

£10KAverage order value
15%Conversion rate
Read the full case study
A Lead Pronto PPC campaign for ESE Solar

ESE Solar

Utilising this brand's strengths and unique USP's we were able to craft the perfect message and get it in-front of the right audience. After researching the market, we were able to identify the perfect offer that our target audience needed.

£15CPL
14%Conversion rate
A Lead Pronto PPC campaign for When The Bank Says No

When The Bank Says No

Through effective campaign management & conversion rate optimisation we've been able to scale this account from £20k a month to £70k a month over the course of the year.

+213%Increase in spend (YoY)
20%Conversion rate
A Lead Pronto PPC campaign for ZOA Energy Solutions

ZOA Energy Solutions

Utilising a multi-channel approach which includes Search, Performance Max and YouTube we've been able to increase conversions and help this account reach new users and smash sales targets.

+121%Organic clicks growth
16%Conversion rate
The Lead Pronto office where PPC campaigns are managed

Drive revenue & growth with paid search advertising

We deliver measurable results and excellent conversion rates to ensure that you get high quality leads from your PPC ad spend. Our pay per click advertising expertise helps you reach the right audience at the lowest possible cost.

Talk to a specialist
A Lead Pronto Google Ads campaign mockup

Maximise profits & growth

As a trusted PPC management agency, we have proven success in a number of sectors, but those skills can also be applied to most campaigns, meaning we are able to get results in new sectors too. Reach the right target audience and generate a genuine ROI from your Google Ads spending and our data driven strategic approach.

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Google Ads PPC management services that get results

We can help your paid advertising campaigns succeed with our proven PPC marketing services. We use a combination of extensive keyword research, appealing ad copy and ad creatives, all aimed at your target audience.

01 Research & Discovery

Identifying opportunities

  • Audit your current Google Ads accounts and review previous campaigns to identify the strengths and weaknesses.
  • Research industry keyword data and trends to find the best, most relevant keywords to target.
  • Research competitors to gain further understanding of your market and to strategise how we can get ahead of them.
  • Use our own data and research to project paid advertising results and agree objectives with client.
02 Campaign Strategy

Showcasing your USPs

  • Write compelling ad copy that showcases your brands USPs and draws users to your site/lander.
  • Creation of new landing pages, which can be branded or non-branded, depending on campaign and client.
  • Using our research and data - targeting highly relevant keywords that we know will generate results to capture your target audience.
  • A multi-channel strategy - we'll create campaigns across a range of Google channels through Search, Display, Performance Max and YouTube to make sure we are always putting you in front of your target audience.
03 Campaign & Data Optimisation

Maximising performance

  • Once we're live, our PPC specialists are never fully satisfied with the results. Through constant testing and monitoring, we'll never stop maximising performance where we can go above and beyond your sales goals.
  • With our data feedback loop, we can work with you to understand which keywords, paid ads and landing pages are generating the best cost per sale, cost per appointments etc. to maximise campaign performance.
  • Landing page optimisations - our CRO team proactively works alongside our PPC team to ensure we are always pushing conversion rates as high as possible and using the latest industry trends and software to maximise performance.
04 Account Management & Reporting

Full campaign visibility

  • Once you're onboarded, you'll be set up and introduced to our accounts team to ensure everything is working as smoothly as possible and so we can work together to address any issues.
  • You'll receive constant feedback and data reporting, weekly and monthly so you can fully understand how your campaigns are going.

Introducing our incredible PPC advertising services team

With Pronto, you are more than just a customer. We allocate a personal account manager so you have that point of contact, full accountability and individual touch when it comes to managing your PPC ad spend.

We strive to get results for our PPC clients and only work in sectors where we are confident of success. We don't tie anyone into overly long PPC agency contracts to ensure the relationship is working and delivering for you.

Mark Dillon
Mark Dillon
Account Director
Ben Ikin
Ben Ikin
Head of Paid Media
Sian Thomas
Sian Thomas
Account Manager

Need more information? Get in touch with our expert team today!

Optimising your paid search campaigns

We will continually monitor your Google Ads campaigns and regularly refine them to improve performance and maximise profitability. Through our experience in many different sectors, with a variety of budgets and goals, we know what works, plus we know how to make adjustments for better results.

Our PPC experts on the team have years of experience to ensure you have high-impact ads that deliver a successful PPC campaign. We analyse your conversion rates and identify those keywords that will bring a higher return on investment and keep you ahead of your competitors.

Shopping ads approach

Using our Google Shopping ads expertise, we'll help you showcase your products to potential new customers and get a high user response with a low CPC.

01 Research & Discovery

Identifying how to outperform your competitors

  • We'll review your current shopping feed and campaigns to gain an understanding of how your campaigns are performing and how things can be improved and more importantly how we can maximise the things that are working.
  • We'll undergo extensive research of the market, to gain an understanding of your competitors strategy, pricing and landing pages, so we know how best to put you on top.
02 Shopping Management

Maximising campaign performance

  • In terms of shopping management, optimising your shopping feed is a key part of our strategy. From optimised titles, descriptions, imagery and pricing, we'll help optimise your shopping feed to ensure campaign performance is being maximised and users are clicking your ads and not your competitors.
  • Our CRO team will proactively work to ensure conversion rates are as high as possible across all devices to help us maximise your revenue. We use the latest software to understand your users' checkout journey.
  • Campaign structures and strategies - we'll optimise your shopping campaigns to ensure every product in your feed is performing as it should by utilising our proven campaign structures and bidding strategies to ensure your profits are skyrocketing.

What we offer

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Real-time web leads

Verified enquiries from our own funnels and brands, delivered to your CRM or dashboard the second the form is submitted. Matched to the criteria you agree before launch.

Start receiving leads

Qualified booked appointments

We qualify the enquiry, confirm the details and book the appointment straight into your team's diary - so your closers spend their time closing, not chasing.

Fill your diary

Branded lead generation campaigns

Full campaigns run under your own brand - your name on the ads and landing pages, our engine behind them. You build pipeline and brand equity at the same time.

Launch your campaign

Read our PPC case studies

We've helped numerous clients to boost the success of their Google Ad campaigns.

Three ways to work with us.

Our core model

Pay per lead

£0a month in retainer fees You pay per lead delivered instead - never locked in

Volume guaranteed

  • Delivered to your CRM the second the form is submitted
  • Matched to the criteria you agree before launch
  • A dedicated account manager on your campaign
  • No contract and no notice period - pay as you go
Talk to a specialist
New for 2026

Pay per appointment or hot key

From£130per booked appointment* *Price depends on area and the criteria for an appointment

Booked into your diary

  • 82% of booked appointments are attended
  • Qualified and confirmed before it reaches you
  • Your closers only close - no chasing
  • A rejection policy is included in every campaign
See how appointments work
Full-service

Brand marketing

20%of ad spend, our fee Managed campaigns under your own name, charged weekly or monthly

Built around your brand

  • Campaigns built and run under your own brand
  • Creative, media buying and reporting handled end to end
  • Suited to brand marketing and long-run demand
  • A typical fee of 20% of the ad spend we manage
See how brand marketing works

Browse our departments

FacebookInstagramTikTok

Paid Social

Creating your ad campaigns across Meta, TikTok and more

We excel at running social media paid ads to generate you leads via forms. As a social media lead generation agency we can also help you optimise your ad activity on platforms including Facebook, Twitter, TikTok and Instagram to drive traffic to your websites and key landing pages.

Explore Paid Social services
Lauren Renshaw, Marketing DirectorLouis Melia, Paid Social and Native ManagerSkye Darlington, UX DesignerSam Jones, UX and Conversion SpecialistLibby Gahan, Paid Social ExecutiveChloe Orford, Paid Social ExecutiveLouie Bartlett, Head of UX and Creative
Adobe XDAdobe IllustratorAdobe PhotoshopWordPressFigma

Web Dev & Design

Sites and landers built to convert

Whether it's a new website or looking for ways to generate more traffic for your existing site, we create intuitive websites to improve the journey of any online visitor, leading to better customer engagement, conversions, and rankings.

Explore Web Design services
Sam Jones, UX and Conversion SpecialistLouie Bartlett, Head of UX and CreativeSkye Darlington, UX Designer
GoogleMicrosoft

PPC (Google Ads)

Instant reach, maximised ROI

With extensive reach and targeting options, PPC ads allow you to quickly and easily reach potential customers. Using paid ads and extensive keyword research carefully managed by Pronto, you'll get qualified PPC leads that will lead to conversions and more sales.

Explore PPC services
Ben Ikin, Head of Paid MediaChloe Orford, Paid Social ExecutiveLibby Gahan, Paid Social Executive
GoogleGoogle Analytics

SEO (Search Engine Optimisation)

Organic traffic and better rankings

We help you maximise your organic search potential with proven SEO strategies that deliver results. With improved search rankings and traffic growth you'll be able to reduce your ad spend or have SEO complement your existing marketing activity.

Explore SEO services
Nathan Graham, SEO ManagerSimon Doyle, Content ManagerOllie Creevy, Managing DirectorSam Garner, CMO

Data & AI

Reporting, insight and AI on every campaign

Pronto AI, our reporting platform, tracks every lead from click to sale, and our AI tools qualify and nurture enquiries around the clock. Your feedback flows straight back into the campaign, so the data working your leads is always current.

Explore Pronto AI
Sam Jones, UX and Conversion SpecialistLouie Bartlett, Head of UX and CreativeAaron Dwyer, Senior Software EngineerDaniel Jones, Data ExecutiveJake Blundell, Data Executive

Strategy

The plan behind every campaign

The senior team who decide where your budget goes - which sectors, which offers, which channels, and when to scale. Every campaign starts with a plan built on eight years of lead generation data, and is reviewed against it week by week.

Meet the strategy team
Scott Evans, CEOSam Garner, CMOOllie Creevy, Managing DirectorLauren Renshaw, Marketing DirectorDaniel Jones, Data ExecutiveSam Jones, UX and Conversion SpecialistSean Conway, Head of Partnerships

PPC services at Lead Pronto – FAQs

What is PPC and why do you need it?

Google Ads is the most powerful advertising pay-per-click option that will help you boost traffic, collect more leads and increase your conversions. Using PPC advertising can quickly drive traffic to your website and key landing pages to boost sales and conversions.

You get much faster results from PPC than other channels, and with a highly targeted audience, you'll get better quality leads and cost-effective campaigns that fall within your marketing budget. The range of PPC ad options - including display, shopping, search and video ads - provides flexible choices when working with a PPC advertising agency like Pronto.

How does Pronto boost your PPC campaign success?

We have a proven methodology when it comes to PPC campaigns which bring excellent results for our clients…

  1. Understand the brief - once we have spoken to you, we will get to grips with what your objectives are and what you want to achieve from Google Ads and your PPC budget.
  2. Keyword research - using the best tools we will conduct research to find out the search volumes and click costs for keywords we can use in the campaign.
  3. Competitor analysis - a key part of the campaign set up, during this stage we will review what your main competition is doing in the market to identify and offer a USP in the ads.
  4. Create strategy - next we create a campaign plan for you to sign off on.
  5. Campaign building - we then build the campaign and start developing our ad creatives and landing pages to go alongside the campaign and complete the funnel we are building to generate leads.
  6. Ad creation - an important step in the process is the creation of the ads themselves. Our descriptive and creative ad copy can give you a head start over your competitors.
  7. Conversion tracking set up - this enables us to see if the campaign is successful and what is causing the success.
  8. Landing page creation and conversion rate optimisation (CRO) - creating high quality landing pages that drive sales/conversions is key to a good campaign.
Why choose Pronto for PPC?

Unlike other digital marketing agencies, we are open about our paid search models and our margins. Pronto can manage your PPC campaigns and generate quality leads at a cost (CPA) that makes sense.

You'll quickly realise the value that we can bring to your business and we'll work hard to build trust and grow the relationship, ensuring that we deliver PPC performance results for you that generate business growth in the long-term. You'll be able to view everything about your PPC campaigns, including advertising costs, profits, clicks, website traffic and views, landing page visits and any specific action completed within your own website via Google Ads.

PPC is a cost-effective way for you to get a high return on investment and will deliver results. We use the power of Google Ads to boost your search engine advertising potential and conversions.

What makes our PPC services different to other digital marketing companies?

At Pronto we add a personal touch to all our campaigns - you can deal with the same people every time you need to contact us and get to build a relationship and trust with your dedicated account manager. We are not just any other digital marketing company; we can talk you through the process and explain why we pick the keywords or the methods we choose. From planning, set-up, campaign management and reporting, you'll fully understand what we are doing for you and the reasoning behind it.

Earned expertise.
Proven results.

An award-winning agency with elite partner status across the world's biggest platforms. Let our certified team build your strategy.

  • MetaBusiness Partner
  • GooglePremier Partner
  • TikTokCertified Media Buying Professional
  • TaboolaCertified Professional
  • MetaCertified Digital Marketing Associate
City of Liverpool Business Awards 2026
2026

Innovation & Tech Business of the Year 2026

City of Liverpool Business Awards, hosted by Downtown in Business

Awarded for the work transforming Lead Pronto through AI - Pronto AI, the platform our team built, now sits behind every campaign we run.

  • 2026

    Best Marketing & Advertising Firm of the Year 2026

    Global 100 Awards

  • 2026

    Best Pay‑Per‑Lead Digital Lead Generation Agency 2026

    SME News Business Elite Awards

  • 2026/27

    Best Pay‑Per‑Lead Digital Lead Generation Agency 2026

    Manchester & North West England Prestige Awards 2026/27

4.2 · Google Reviews
Google Partner Meta Business Partner Taboola Partner

Leads can start within 24 hours based on a full onboarding call and setup with our sales team.

The work

The creative behind every campaign

Fresh ad creative, produced in-house and refreshed every day across the network.

Work with an award-winning lead generation company

Need more information? Get in touch with our expert team today.

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Let's talk leads

A real specialist picks up - never a call centre.A real specialist picks up.

Talk to a specialistOr call 0151 453 1203