Homestyle Windows
Case study

Homestyle Windows

Homestyle Windows are a home improvements company in the South East of England offering a range of windows, doors, conservatories and roofline products to customers across Hampshire, Surrey and the wider region.

33%Appointment rate
£72Cost per appointment
£28Average CPL

Homestyle Windows are a home improvements company in the South East of England offering a range of windows, doors, conservatories and roofline products to customers across Hampshire, Surrey and the wider region. With over 20 years of experience in the industry, their products and installations are backed with 10-year insurance guarantees.

Sectors
  • PPC
  • Windows
Platform

The Problem

Homestyle needed Pronto's assistance to get more from their branded PPC campaigns. We had initially worked with them in early 2022 to enhance their own website, but the focus in 2024 was on their Google Ads campaigns, with a need to get better results from their ad spending.

Homestyle needed Pronto's assistance to get more from their branded PPC campaigns.

The solution

PPC

Homestyle has been running a branded Google Ads campaign with Lead Pronto since June 2024. From launch to now the overall campaign spend is currently just over £100k, this spend has generated high quality sales appointments for our client with an average cost per appointment of £72.

The on-going success of this campaign is down to a few key factors:

  • Messaging - Through our market research and prior knowledge of this sector, we've been able to work with HomeStyle to create the perfect message for our target demographic, which helps our ads stand out among the competitors and deliver exactly what our target user needs.
  • Landers - Our Dev Team here at Lead Pronto are constantly monitoring and optimising our landing page to ensure our conversion rates are as high as possible.
  • Data Review - Our extensive database of campaign data allows us to have an edge over the competition, as we are able to optimise our campaigns based on our clients CPA and cost per sale. As we know exactly which keywords and ads generate the best results for our clients.

The Results

We're very proud of how we've been able to work with Homestyle for a good number of months now and effectively scale their campaigns and results. Our localised campaign has delivered consistent leads at an overall cost per lead of £28, our leads also have a 33% appointment rate. Which means we've been able to deliver high quality leads at a very good price whilst operating in a very competitive industry and location area.

  • Avg CPL of £28 on Branded Window Leads
  • £100,000 spent delivering high quality sales leads with an average CPA of £72.
£28Cost per lead
33%Appointment rate
£101,748Campaign spend
£72Average CPA
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