KP Law is a law firm that operates on a no-win no-fee basis, deriving the revenue with a pre-agreed percentage out of any compensation amount won. We have been working with them under various company names, including Keller Lenkner and Keller Postman since November 2020.
+81.65%Organic traffic YoY
+136%Organic conversions1,327Conversions (from 560)They have three websites focusing on different areas of law. Their main website is Keller Postman UK.
Their legal team had originally focused on emissions claims, but changed focus to provide legal support to workers who have been mistreated by their employers. Their legal opponents have included big-name companies, such as Uber for withholding pay from workers, and Tesco for failing to uphold equal pay between genders.
The main website had actually been established several years, and Google therefore considered them authoritative with good domain authority. However, none of their website pages were particularly optimised for search results, and they were not getting the leads and organic traffic in the numbers they wanted.
After seeing our progress on their Data Breach website, Keller Lenkner approached us to do further work on their main website, Keller Postman UK.
None of their website pages were optimised for search results, and they were not getting the leads and organic traffic they wanted.
While the company had their own content team, these were not as well versed in SEO so had been targeting the wrong keywords. The nature of our work here was improving already existing website pages and adding new pages to generate additional traffic.
We supported these new pages with backlinks, improved internal links, page headers, and word counts of pages to match those of high-ranking competitors.
Progress was fast. For example, Diesel Claims as a keyword gets 14,800 searches. When we came on, our clients were ranked 27th on Google for this search term. Within a month, we had pushed up their placement to 9th, and the month after they sat at 5th. We also kept an eye on underperforming keywords and flagged them, opening an enquiry as to why and amending them as needed.
On their data breach claim website we achieved a 81.65% increase in organic traffic YoY after our first 12 months and a 136% increase in organic conversions, going from 560 to 1,327.
The real numbers behind the brands we scale - revenue, appointments booked and cost of sale, straight from the dashboard.
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