Effective Home (part of the Effective Energy Group) are one of the UK's leading providers of energy saving installations, working with countless homes up and down the country.
+243.95%Organic traffic (9 months)
9.87%PPC click-through rate£312.50Cost per saleEffective Home (part of the Effective Energy Group) are one of the UK's leading providers of energy saving installations, working with countless homes up and down the country. With green solutions ranging from solar panels and batteries, to heat pumps and insulation, they're renowned for their expert installations that save households £100s each year on their energy bills.
Effective Home first joined us in September 2023 requiring support in 3 key areas. The first, and most pressing, was organic growth - being one of the UK's leading green energy solution giants, reaching more customers organically was a top priority. But in order to streamline the customer experience, their second concern needed to be addressed: website design. And finally, a branded campaign (taking lead from the new web design) that targeted the right customers in the right places was also identified as an area the client required support with.
The client already had plenty of pages targeting the right search intent when they joined us, but a review of the content made it clear that the pages simply weren't optimised enough to impress Google and fire its way up the rankings. We started there, by ensuring that all key service and location pages were optimised to improve SERP results, whilst never losing sight of the user experience. Additional content soon followed, as we built a stronger blog presence to catch different searchers as they explored the energy saving installation options for their homes, with the aim of driving further conversions.
Effective Home was one of our most involved website redesigns to date, which featured restructuring of the sitemap to ensure that logical, easy-to-follow steps for the customer were at the forefront. By simplifying the site and focusing on a sleek, yet impactful design, we were able to streamline the user experience whilst overhauling the website so that it made fundamental sense to everyone who came across it with the aim of increasing conversions for the client.
A key element of our PPC work with this client was creating the right branded landers that met with their firm brand guidelines. At Lead Pronto, we're leading experts in the green technology lead generation sphere, and so by using information from previous campaigns we were able to target the right terms and audiences right away to better optimise the campaign early.
Using our expertise as a base, we were able to build bespoke ads and landing pages that could be split tested to find which offers and messages worked best for the client's cost per lead and cost per sale figures. Further optimising those ads that were performing the best allowed us to structure the campaign slightly differently to catch the right audience. Through continuous testing and optimising of the campaign, the client was able to scale their budget to get results.
The real numbers behind the brands we scale - revenue, appointments booked and cost of sale, straight from the dashboard.
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Utilita Home, the solar arm of one of the UK's best-known energy suppliers, needed a pipeline that held quality at volume. We turned Lead Pronto solar leads into £204,393 of revenue - phone-verified leads booked appointments at 40% and kept cost of sale at 18%.
Revenue Generated: £204,393.00
40%Appointment Rate
6:1Return on Ad Spend18%Cost of Sale
Anglian Home Improvements is one of the UK's leading manufacturers and installers of high-quality, energy-efficient windows and doors. With a massive nationwide reach, they have built a reputation for providing homeowners with affordable, secure, and stylish home improvements.
Appointments Booked: 1,282
3,015Leads delivered42%Lead to appointment rate£65Cost per appointment
Manufacturers and installers of bespoke windows, doors and conservatories, Leeds-based Diamond Windows. Unlike many competitors, they manufacture their products on their own on-site manufacturing unit to create individually made to fit windows and doors to their clients' specific requirements.
Revenue Generated: £136,726
£136,726Revenue generated35%Appointment rate£96.70Cost per appointment
Fitter Windows is a double glazing company supplying and installing a range of products including windows, doors and conservatories to households across Harlow, Essex, Dartford and Kent.
Revenue Generated: £413,076
£11.58Cost per lead21%Lead to appointment rate11.49%Cost of sale
Heat Pumps UK provides households with information relating to heat pumps and their effectiveness as a replacement for old inefficient heating systems. With quality advice about heat pumps and the available government funding opportunities, the intention is to prompt potential customers to enquire about eligibility for grants through trusted installers who can help them get a heat pump installed.
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Homestyle Windows are a home improvements company in the South East of England offering a range of windows, doors, conservatories and roofline products to customers across Hampshire, Surrey and the wider region. With over 20 years of experience in the industry, their products and installations are backed with 10-year insurance guarantees.
£72Average CPA£28Average CPL (branded)
South of England based Just Remortgages is a long established specialist mortgage broker. They help clients release equity and consolidate debts to lower their monthly costs, often saving clients thousands of pounds.
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KP Law is a law firm that operates on a no-win no-fee basis, deriving the revenue with a pre-agreed percentage out of any compensation amount won. We have been working with them under various company names, including Keller Lenkner and Keller Postman since November 2020.
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Luvanto, part of QA Flooring Solutions, is one of the UK's favourite and fastest growing LVT companies, offering luxury vinyl tile flooring to domestic and commercial customers.
500+New keywords ranked+500New keywords ranking
Secure Home Systems are one of the fastest growing home security systems providers in the UK. Established in 2015, the company - nominated for the 2024 British Security Awards Installer of the Year - were keen to extend their reach to provide home security systems and monitoring services to a wider customer base.
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Switchable.co.uk empowers homeowners to switch to a more sustainable and cost-effective future. As a comparison website, its aim is to connect potential customers with installers who can help them install home energy efficient measures to generate long-term savings.
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Ultra-Seal are a leading home improvement company offering a range of services from new windows and doors to conservatories and orangeries that transform your property. They're Wirral-based, so they're local to our team, and together we've been able to take their expert service offerings and get them in front of the eyes of potential customers to help their business grow.
+495%Organic Traffic+268.75%Organic Leads-56.73%Organic CPL
Zenith Windows Limited is a local family-run business with more than 25 years of experience in the home improvements industry. They provide high-quality products and services, including windows and doors, conservatories, orangeries, extensions, roofing, fascias, guttering, drives & patios at affordable prices.
57.03%Appointment Rate£6,000Average sale valueNeed more information? Get in touch with our expert team today.
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