NG Home Improvements
By carrying out an effective multi-channel strategy across AdWords and Facebook, we've been able to increase sale leads in key areas for the client.
£35Monthly average CPL
13%Conversion rate
Innovation & Tech Business of the Year 2026
Home improvement leads that deliver a quality ROI
We've generated over 3,000,000 leads across every sector since 2018, making us one of the largest providers in the UK. 100+ clients use our lead gen services across double glazing, insulation, solar, boilers, heat pumps and more.
A real specialist picks up - never a call centre
Trusted by some of the biggest brands in the UK
The numbers that matter
Our home improvement campaign numbers
We let our home improvement lead generation numbers do the talking...
Home improvement leads per month50k+
We deliver 50,000+ home improvement leads a month across our UK campaigns, and scale the volume to what your install teams can handle
Cost per home improvement leadfrom £6
Home improvement leads start from £6 depending on the sector, with booked appointments from £130
Home improvement clients on our books100
We currently supply 100 home improvement businesses, from single-crew installers to national brands
Home improvement sectors covered13
We run campaigns across 13 home improvement sectors, so one relationship covers every product you fit
Average lead to appointment rate18%
18% of home improvement leads book an appointment on average, so your sales team spends its time in front of homeowners rather than on the phone
See what we've done for our clients
See What We've Done For Our Home Improvement Clients
The real numbers behind the home improvement brands we scale - cost per lead, conversion and year-on-year growth, straight from the campaigns.
£35Monthly average CPL13%Conversion rate
ZOA Energy
Through highly targeted campaigns we've been able to identify the perfect audiences for our client's product and generate high level results and returns on ad spend.
£15Cost per lead+50%Increase in leads (YoY)What we offer
Talk to a specialistReal-time web leads
Verified enquiries from our own funnels and brands, delivered to your CRM or dashboard the second the form is submitted. Matched to the criteria you agree before launch.
Start receiving leadsQualified booked appointments
We qualify the enquiry, confirm the details and book the appointment straight into your team's diary - so your closers spend their time closing, not chasing.
Fill your diaryBranded lead generation campaigns
Full campaigns run under your own brand - your name on the ads and landing pages, our engine behind them. You build pipeline and brand equity at the same time.
Launch your campaign
Pay as you go
Pay for what you get
No retainer and no monthly fee. You pay for the home improvement leads we deliver, and if they stop working for you, you stop buying - it is pay as you go.
24/7 campaign management
Accountability with a dedicated account manager
We are highly responsive to our home improvement clients and their feedback. Contact us through one of our channels, including WhatsApp, and one of our dedicated account managers will respond at the earliest available opportunity.
Your call
Flexible pricing models to suit you
Pay per lead, pay per appointment or brand marketing under your own name - switched as your pipeline needs change.
Sector specialists
70 years combined experience
Across paid social, search and lead generation for home improvement and energy brands.
Any scale
Big or small, we work with both
From single-crew installers to national brands, campaigns sized to your capacity.
Full visibility
Data and business insights
Live dashboards and reporting on every lead, appointment and outcome, so you can see what your spend returns.
Three ways to work with us.
Our core model
Pay per lead
£0a month in retainer fees
You pay per lead delivered instead - never locked in
Volume guaranteed
- Delivered to your CRM the second the form is submitted
- Matched to the criteria you agree before launch
- A dedicated account manager on your campaign
- No contract and no notice period - pay as you go
New for 2026
Pay per appointment or hot key
From£130per booked appointment*
*Price depends on area and the criteria for an appointment
Booked into your diary
- 82% of booked appointments are attended
- Qualified and confirmed before it reaches you
- Your closers only close - no chasing
- A rejection policy is included in every campaign
Full-service
Brand marketing
20%of ad spend, our fee
Managed campaigns under your own name, charged weekly or monthly
Built around your brand
- Campaigns built and run under your own brand
- Creative, media buying and reporting handled end to end
- Suited to brand marketing and long-run demand
- A typical fee of 20% of the ad spend we manage
Let's get your project started!
01
Discovery call
We talk through your goals, agree the criteria a home improvement lead has to meet and confirm the areas you cover, then set up your lead flow around them.
02
Campaign launch
We build the creative and the funnels your campaign runs on, then take you live and start delivering home improvement leads into your CRM.
03
Optimise for profitability
We work the cost per lead and the appointment rate together with you, then scale what converts and cut what does not.
Need more information? Get in touch with our expert team today!
Delivering home improvement leads that generate sales
Leading companies work with us because we generate home improvement leads that deliver. We understand the sector well, so can help you find customers needing your services, whether they are considering purchasing new windows, insulation, kitchens, conservatories, solar panels, new boilers, heat pumps or any other form of home improvement.
With energy efficiency and bills at the forefront of people's priorities, the opportunities for home improvement businesses have never been greater. Get access to high quality leads and potential customers who are actively seeking the services you offer.
We can reduce the time you spend looking for customers seeking home improvement services with a lead quality that means you can concentrate on getting the sales and experiencing business growth. As experts in lead generation, we have worked with some of the best known companies in this sector, so we know that our approach works and drives regular leads for our clients.
Talk to a specialistWe own multiple result-proven lead gen assets
Our high ranking and trusted brands mean we are able to generate leads that offer the best chance of a conversion to boost your sales in your home improvement products and services.
18%Lead to appointment rate
Talk to a specialist
Quality leads that home improvement companies trust
Pronto can help you start getting home improvement leads that convert. Our quality leads come from channels such as Google Ads, Facebook, TikTok and Instagram, where we have some of the largest spending campaigns in the UK. We are small enough to care, big enough to trust with your campaigns, regardless of the scale of leads you require.
Our pay as you go model means you pay for the home improvement leads we deliver, with no retainer and no lock-in. Our leads are all GDPR compliant and matched to the criteria you agree before launch. We run branded and non-branded campaigns.
Talk to a specialistEarned expertise.
Proven results.
An award-winning agency with elite partner status across the world's biggest platforms. Let our certified team build your strategy.
2026
Innovation & Tech Business of the Year 2026
City of Liverpool Business Awards, hosted by Downtown in Business
Awarded for the work transforming Lead Pronto through AI - Pronto AI, the platform our team built, now sits behind every campaign we run.
2026
Best Marketing & Advertising Firm of the Year 2026
Global 100 Awards
2026
Best Pay‑Per‑Lead Digital Lead Generation Agency 2026
SME News Business Elite Awards
2026/27
Best Pay‑Per‑Lead Digital Lead Generation Agency 2026
Manchester & North West England Prestige Awards 2026/27
Browse our popular sectors
Bespoke campaign?
Is your sector not here? Send us your brief - if there are buyers for it, we can generate leads for it.
Innovation & Tech Business of the Year 2026
Introducing our award-winning team
Scott Evans
CEO
Sam Garner
CMO
Ollie Creevy
Managing Director
Lauren Renshaw
Marketing Director
Mark Dillon
Account Director
Sean Conway
Head Of Partnerships
Simon Doyle
Content Manager
Louie Bartlett
Head of UX & Creative
Ben Ikin
Head of Paid Media
Holly Connolly
Finance Manager
Harley Williams
Partnership Manager
Aaron Dwyer
Senior Software Engineer
Sian Thomas
Account Manager
Holly Murphy
Account Manager
Sam Jones
UX & Conversion Specialist
Skye Darlington
UX Designer
Louis Melia
Paid Social & Native Manager
Louise Passingham
Finance Executive
Daniel Jones
Data Executive
Nathan Graham
SEO Manager
Rebecca Woodward
Assistant
Chloe Orford
Paid Social Executive
Libby Gahan
Paid Social Executive
Jake Blundell
Data Executive
The work
The creative behind every campaign
Fresh ad creative, produced in-house and refreshed every day across the network.
Work with an award-winning lead generation company
Need more information? Get in touch with our expert team today.
Talk to a specialist