Real-time web leads
Verified enquiries from our own funnels and brands, delivered to your CRM or dashboard the second the form is submitted. Matched to the criteria you agree before launch.
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Innovation & Tech Business of the Year 2026
Home Security, Alarm and CCTV Installation Leads
Lead Pronto is a UK lead generation agency supplying exclusive home security, burglar alarm and CCTV leads to security and CCTV installers from £15 per lead. Every lead goes to one installer and is never sold on. You pay per lead delivered, not a retainer, and there is no contract and no notice period. We generate 1000s of home security sales leads each year, including CCTV, intruder alarm, monitored system and smart security enquiries, from homeowners who have gone looking for a quote. We work with NSI and SSAIB registered installers, from single-crew firms to national security brands, across England, Scotland and Wales.
A real specialist picks up - never a call centre
Trusted by some of the biggest brands in the UK
What are home security leads, and how do they work?
Get access to potential customers who are actively seeking the home security solutions you offer. CCTV installers, burglar alarm fitter and security companies trust Pronto with their lead generation because our leads deliver results for them. Our expertise in lead gen and knowledge of the security installation sector means we can find you customers needing your services.
Whether prospective clients are considering purchasing a new burglar alarm system, a comprehensive monitoring system including CCTV, or other home security measures, we ensure their firm interest is swiftly passed to you so that you can action the leads while they are still warm.
Our lead gen services mean you can reduce the time you spend looking for leads, allowing your teams to focus on generating the sales and installing the home security measures that people need. As experts in home security lead generation, we have worked with some of the best known home security companies in the sector, so we know that our approach works.
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How does CCTV lead generation work for installers?
Pronto can help you start getting quality leads that generate new appointments and business. Our home security and CCTV leads come from channels such as Google Ads, Facebook, TikTok and Instagram. We are small enough to care, big enough to trust with your campaigns, regardless of the scale of the leads you require.
Our leads are all GDPR compliant and matched to the criteria you agree before launch. We can run branded and non branded campaigns for you to secure high quality leads that your sales team can convert.
We have worked with some of the best known home improvement and security installation companies, so we know that our approach works and gets our clients in front of good prospects before the competition.
- Real time leads received quickly and easily
- Matched to the criteria you agree before launch
- High lead conversion rate
- Genuine ROI so your business grows
How do installers convert home security leads?
Through a mix of digital marketing channels, we'll secure you the right leads. If you need leads fast, then paid social ads and PPC campaigns on Google will bring you quick results. We can refine your campaign over time to secure an even better ROI.
As a trusted lead generation company, we help leading installers get more leads through genuine home security system installations. We understand the home security sector well, so by working with us, we can secure for you customers who are actively looking for your products and services.
If you are looking for a more long-term approach, and perhaps trying to find ways to reduce your monthly ad spend, an SEO strategy to grow your organic traffic to key landing pages might pay dividends. We'll help you grow your brand so that you become a recognised name when it comes to home security installations and you'll also be found when customers come to use search engines to find home security products and installers.
How can I buy home security leads from Lead Pronto?
Our core model
Pay per lead
From£15per lead delivered
No retainer, no contract - you pay per lead and nothing else
Volume guaranteed
- Delivered to your CRM the second the form is submitted
- Matched to the criteria you agree before launch
- A dedicated account manager on your campaign
- No contract and no notice period - pay as you go
New for 2026
Pay per appointment or hot key
Enquirefor availability and pricing
Appointment and hot key models vary by sector - agreed on a discovery call
Booked into your diary
- 82% of booked appointments are attended
- Qualified and confirmed before it reaches you
- Your closers only close - no chasing
- A rejection policy is included in every campaign
Full-service
Brand marketing
25%of ad spend, our fee
Managed campaigns under your own name, charged weekly or monthly
Built around your brand
- Campaigns built and run under your own brand
- Creative, media buying and reporting handled end to end
- Suited to brand marketing and long-run demand
- A typical fee of 25% of the ad spend we manage
What do you get with a home security lead campaign?
Talk to a specialistQualified booked appointments
We qualify the enquiry, confirm the details and book the appointment straight into your team's diary - so your closers spend their time closing, not chasing.
Fill your diaryBranded lead generation campaigns
Full campaigns run under your own brand - your name on the ads and landing pages, our engine behind them. You build pipeline and brand equity at the same time.
Launch your campaign
What do our home security leads cost?
Home security leads start from £15. What you pay depends on volume and the area you want to cover, and there is no long-term contract - it is pay as you go.
Home security leads
from£15
per lead
- Priced on volume and the area you cover
- No contract and no notice period
- A rejection policy in every campaign
Are home security leads exclusive to one installer?
Yes. Every home security lead we deliver is exclusive to the installer who buys it. It goes to you and to nobody else, and it is never resold, recycled or passed on to a second buyer afterwards.
That includes leads from a branded campaign run under your own name, which are exclusive by definition because nobody else is running that campaign.
Every campaign carries a rejection policy, agreed against your commercials before it goes live. If a lead does not meet the criteria we agreed, it goes back to your account manager and we deal with it there and then.
Do I need to be NSI or SSAIB registered to buy home security leads?
We work with NSI and SSAIB registered installers and with BAFE registered fire and security firms, and we also work with established installers who hold neither. What matters is that you are trading, insured and able to attend the work in the areas you take leads for.
We run campaigns for single-crew installers and for national security brands, sized to the volume each can actually attend. Tell us what your diary holds in a week and we build to that.
What does a weekly budget return in home security leads?
Drag the budget. From £15 per lead, with appointment and sale rates from our home security network averages - your exact price is confirmed on the call.
0Leads delivered
0Appointments booked
0Sales won
£0Estimated revenue
Estimates from 2025–26 network averages; results vary by area, criteria and sales process. Prices exclude VAT.
Get my exact pricingPay as you go
Pay for what you get
No retainer and no monthly fee. You pay for the home security leads we deliver, and if they stop working for you, you stop buying - it is pay as you go.
24/7 campaign management
Accountability with a dedicated account manager
We are highly responsive to our home security clients and their feedback. Contact us through one of our channels, including WhatsApp, and one of our dedicated account managers will respond at the earliest available opportunity.
Your call
Flexible pricing models to suit you
Pay per lead, pay per appointment or brand marketing under your own name - switched as your pipeline needs change.
Pronto has three main models for how we distribute leads, please enquire for more detail. We provide a mixture of volume and quality, working with sales teams to ensure ROI is high.
Sector specialists
70 years combined experience
Across paid social, search and lead generation for home improvement and energy brands.
Any scale
Big or small, we work with both
From single-crew installers to national brands, campaigns sized to your capacity.
Full visibility
Data and business insights
Live dashboards and reporting on every lead, appointment and outcome, so you can see what your spend returns.
Where do your home security leads come from?
Our high ranking and trusted brands mean we are able to generate home security leads that offer the best chance of a conversion to boost your sales.
15%Lead to appointment rate
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Can you run home security campaigns under my own brand?
Through quality branded campaigns, with eye-catching images, videos and graphics for ads on key platforms including Facebook, Instagram and TikTok, our lead generation services will help you stand out from your competitors.
Talk to a specialistHow quickly can home security leads start arriving?
Pronto can usually get you set up so you start getting the right kinds of leads that convert within a week. Our home security and CCTV leads come from paid social channels such as Facebook, TikTok and Instagram. We also can run effective PPC Google ad campaigns where we have some of the largest spending campaigns in the UK.
What we do for you…
Secure prospects that want to hear from you
Don't waste your time on dead leads. We'll only provide you with prospective clients that actually want to hear from you and you'll get them straight to your CRM or other method of delivery so you can start working the leads.
Create high converting landing pages
Your landing pages are key to success. We create landing pages made to convert and ensure that anyone seriously considering a home security installation will know they've come to the right place when they arrive at your page.
Grow your leads in other channels
We find paid social ads and Google PPC campaigns work best when it comes to CCTV installation and other similar home security leads, but we can also expand your reach with other platforms and marketing channels. It's our goal to ensure you are successfully converting that interest into appointments and sales.
Buy home security leads FAQs
How much do home security leads cost in the UK?
Home security leads start from £15. What you pay depends on volume and the area you want to cover, and there is no long-term contract. A rejection policy is included in every campaign.
Are your home security leads exclusive or shared?
Exclusive. Every home security lead we deliver goes to one installer - you - and it is never resold or passed on to a second buyer. Leads from a branded campaign run under your own name are exclusive by definition too, because nobody else is running that campaign.
What kind of home security enquiries do you generate?
CCTV, intruder alarms and monitored security systems, from homeowners who have gone looking for a quote rather than been cold-called. We set the criteria around what you install and where you install it.
How quickly can I start receiving home security leads?
After a short onboarding call to confirm your coverage and the systems you fit, campaigns can go live and home security leads can start arriving within a week.
Which areas of the UK do you cover for home security leads?
We generate home security leads across England, Scotland and Wales, and can target specific regions or postcodes so your engineers are not driving past their patch.
Do you work with smaller installers or only national brands?
Both. We run campaigns for single-crew installers and for national security brands, sized to the volume each can actually attend. Tell us what your diary holds in a week and we build to that.
What happens if a home security lead is not usable?
A rejection policy is included in every campaign, agreed against the commercials for that campaign before it goes live. Send the reject back to your account manager with the reason and we deal with it there and then. If the leads work for you it works for us.
Do you take a commission on the jobs I win?
No. You pay per lead delivered and nothing else - there is no commission on the work you go on to win, no retainer and no notice period. The only other models we run are pay per appointment and brand marketing, and both are priced separately.
Can I buy CCTV leads only, or do I have to take alarm leads too?
Yes, in most cases. Campaigns are tailored to what your business actually needs, so if you fit cameras and not intruder alarms we set the criteria to match before the campaign goes live. Tell us on the discovery call what you install and where you install it, and we build to that.
Which CRMs do you deliver home security leads into?
Leads land the second the form is submitted, into general-purpose systems including HubSpot, Zoho and Pipedrive, and into trade-specific ones such as Business Pilot, AdminBase and Keystone AI. If you run something else, we deliver by email, SMS or API to your own system - tell us what you use on the discovery call.
Let's get your project started!
01
Discovery call
We talk through your goals, agree the criteria a home security lead has to meet and confirm the areas you cover, then set up your lead flow around them.
02
Campaign launch
We build the creative and the funnels your campaign runs on, then take you live and start delivering home security leads into your CRM.
03
Optimise for profitability
We work the cost per lead and the appointment rate together with you, then scale what converts and cut what does not.
Need more information? Get in touch with our expert team today!
Why do UK security installers
buy leads from Lead Pronto?
An award-winning agency with elite partner status across the world's biggest platforms. Let our certified team build your strategy.
2026
Innovation & Tech Business of the Year 2026
City of Liverpool Business Awards, hosted by Downtown in Business
Awarded for the work transforming Lead Pronto through AI - Pronto AI, the platform our team built, now sits behind every campaign we run.
2026
Best Marketing & Advertising Firm of the Year 2026
Global 100 Awards
2026
Best Pay‑Per‑Lead Digital Lead Generation Agency 2026
SME News Business Elite Awards
2026/27
Best Pay‑Per‑Lead Digital Lead Generation Agency 2026
Manchester & North West England Prestige Awards 2026/27
WHAT OUR PARTNERS SAY.
“Relevant, local and genuinely interested”
The enquiries are relevant, local, and genuinely interested - not time-wasters. It's clear they understand the glazing industry and what actually converts, not just sending volume for the sake of it. A professional, transparent company that delivers what they promise.
Thomas RowlandsVerified Google review
“Super impressed with the leads”
Super impressed with the leads from Pronto. We have been working with them for a few months now following a recommendation from another solar panel installer and the experience has been excellent from the whole team. Really happy and looking forward to carrying on our partnership!
HoneyVerified Google review
“Supplying leads in only one week”
I enquired with Lead Pronto in August regarding needing Solar Leads after hiring more staff. The onboarding was quick and easy and they got me up and running and were supplying leads in only 1 week. The Lead Pronto team have been great to work with and very friendly and helpful. I would not hesitate to get in touch if you are looking to get more leads for your business.
Matthew PerkinsVerified Google review
“The leads come through quickly”
Great company to work with. The leads come through quickly and the team are very helpful whenever we have questions. Would highly recommend
Chelsea EwinVerified Google review
“Great quality leads at competitive prices”
Great quality leads supplied at competitive prices and the team are so easy to communicate with if we ever need anything
Gemma MarcianoVerified Google review
“Always available and deliver what they say they will”
I have been working with Lead Pronto for nearly two years now. Together we have built an array of sustainable lead sources that both meet our CPA targets, lead volumes and conversion levels. The guys are approachable and always offering new ideas on lead generation solutions.
Danny PlannerJust Remortgages
“Always quick to respond”
We've been using Lead Pronto for a while now, and our company has seen significant benefits from the campaigns we're part of. Whenever an issue arises, Sian and Mark are always quick to respond, providing prompt and effective resolutions. Their support ensures everything runs smoothly, and we highly appreciate their dedication.
Kevin Paul AlbisDirector, Home Fixology
“Experienced and knowledgeable”
Lead Pronto are both experienced and knowledgable in all fields of internet based marketing. I enjoy regular feedback and advanced management information that allows me the flexibility I need to adjust my spend to the current trend.
Martin DeanFitter Windows
“Delivered exactly what they promised”
We have been working with Lead Pronto for over a year now and they have been brilliant! Delivered exactly what they promised and continue to do so. Great work guys
Paul HarrisonUPS Solar
“By far one of the best out there”
We have been using this platform for over a year now for the business and there customer service & costs are by far one of the best out there in the industry. Highly recommend.
Leonna SpearsVerified Google review
“Business is expanding nicely”
I came across lead pronto through a friend as I was struggling to really get my business out there outside of my current audience, I've been working with them for the last few months and they've been nothing but brilliant to work with. Business is expanding nicely with lot's of new leads coming my way. Thank you everyone at team Lead Pronto!
Liam EnnisVerified Google review
“They've consistently delivered”
The team at Pronto deserves nothing but praise! It's been nearly a year since we began working together and they've consistently delivered. Very happy
Kaitlyn AshworthVerified Google review
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Innovation & Tech Business of the Year 2026
Introducing our award-winning team
Scott Evans
CEO
Sam Garner
CMO
Ollie Creevy
Managing Director
Lauren Renshaw
Marketing Director
Mark Dillon
Account Director
Sean Conway
Head Of Partnerships
Simon Doyle
Content Manager
Louie Bartlett
Head of UX & Creative
Ben Ikin
Head of Paid Media
Holly Connolly
Finance Manager
Harley Williams
Partnership Manager
Aaron Dwyer
Senior Software Engineer
Sian Thomas
Account Manager
Holly Murphy
Account Manager
Sam Jones
UX & Conversion Specialist
Skye Darlington
UX Designer
Louis Melia
Paid Social & Native Manager
Louise Passingham
Finance Executive
Daniel Jones
Data Executive
Nathan Graham
SEO Manager
Rebecca Woodward
Assistant
Chloe Orford
Paid Social Executive
Libby Gahan
Paid Social Executive
Jake Blundell
Data Executive
Joey Bergin
Sales Executive
Browse our popular sectors
Bespoke campaign?
Is your sector not here? Send us your brief - if there are buyers for it, we can generate leads for it.
The work
The creative behind every campaign
Fresh ad creative, produced in-house and refreshed every day across the network.
Work with one of the UK's leading lead generation companies
Need more information? Get in touch with our expert team today.
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