Just Remortgages
We worked closely with Just Remortgage to increase lead quality by adding more qualifying questions to the form whilst maintaining target CPL.
900%Increase in monthly spend
3Years of partnership
Innovation & Tech Business of the Year 2026
Mortgage Leads for UK Brokers and Advisers
Lead Pronto sells exclusive mortgage leads to FCA authorised mortgage brokers, mortgage advisers and financial advisers across the UK, from £22 per lead. Each lead is sold once, to one broker. You can buy leads outright, pay per booked appointment or hot key, or have us run a branded campaign under your own name. You pay for the leads we deliver, with no retainer, no upfront fee and no monthly fee. Every lead is a UK homeowner or buyer who has asked for mortgage advice in the last few minutes, from first time buyers to remortgage, buy to let and self employed cases.
A real specialist picks up - never a call centre
Trusted by some of the biggest brands in the UK
Delivering a steady stream of mortgage broker leads
In a highly competitive marketplace, the need for brokers and mortgage advisors to generate mortgage leads and expand upon their existing clients is key to business growth. If you are looking to buy mortgage leads online, you've come to the right place. We provide proven lead generation methods to generate the leads you need so that you can focus on providing excellent mortgage advice and helping customers find the mortgage deals they need.
Multiple mortgage brokers trust us for their mortgage lead generation as we help them find potential clients whose financial circumstances are often less than straightforward, meaning that they are likely to be rejected by high street banks. More leads means more mortgage enquiries and potential customers.
From first time buyers to those looking to remortgage, purchase a buy-to-let, needing a self employed mortgage, commercial mortgage, mortgage protection or other product, Pronto is able to provide a steady stream of mortgage broker leads. We accurately target the right people to generate leads and enquiry form completions, all to increase your chances of getting new clients and new business on board.
Mortgage lead types and cost per lead
| Lead type | Who it is | Cost per lead |
|---|---|---|
| Mortgage leads | Purchase and first time buyer enquiries, all stages of the ladder | From £22 |
| Remortgage leads | End-of-fixed-rate switches and equity release | From £22 |
| Buy to let leads | Landlords buying or refinancing rental property | Quoted on a discovery call |
| Bridging finance leads | Chain breaks, auction purchases and refurbishments | From £35 |
| Equity release leads | Homeowners aged 55 and over asking about lifetime mortgages | From £55 |
| Mortgage protection leads | Life, critical illness and income cover with the mortgage | From £15 |
Remortgage leadsEnd-of-fixed-rate switches and equity release.From £22 per lead
Equity release leadsHomeowners aged 55 and over asking about lifetime mortgages.From £55 per lead
Bridging finance leadsChain breaks, auction purchases and refurbishments.From £35 per lead
Mortgage protection leadsLife, critical illness and income cover with the mortgage.From £15 per lead
Second charge, adverse credit and self-employed cases run as tailored campaigns - tell us the product and the borrower you want on a discovery call.
How we generate mortgage leads
We generate mortgage leads through Google Ads, paid ads on Facebook, Instagram and TikTok, email marketing to our own opted-in audiences, and SEO on our own mortgage comparison websites. Because we own the websites the enquiries come through, we control the questions asked and the quality of every mortgage enquiry before it reaches you. Our own mortgage assets convert at 22% lead to appointment and enable over £5M a year in client revenue.
Where our mortgage leads come from
Our mortgage leads come from campaigns we own and run ourselves. We build and operate the websites, we buy the media, and we take the enquiry directly from the person making it.
That matters for two reasons. We do not sell scraped data or aged data files, and we do not pass on leads another broker has already rejected. And because we own the campaign, we can change the targeting, the qualifying questions and the volume on your account without asking anyone else's permission.
Leads reach you in real time, within seconds of the enquiry being submitted, by email, by direct delivery into your CRM, or both.
Choosing a mortgage lead provider: exclusive or shared
Shared leads are sold to several brokers at once and the customer takes four or five calls, so contact rates fall and the highest bidder wins the case. Lead Pronto sells exclusive mortgage leads, delivered in real time, with a rejection policy on every campaign.
- An exclusive lead: one enquiry goes to one broker, and you are the only call.
- A shared lead: the same enquiry goes to four brokers, and the customer takes four calls.
Are there free mortgage leads?
Genuinely free mortgage leads do not exist: someone always pays for the advertising that produced the enquiry. What we offer instead is a first batch with no contract and no upfront fee, so you can test lead quality and contact rates before you commit to any volume. If the leads do not convert for you, you stop buying.
Buying mortgage leads: how to get the most from them
Contact rates and conversion depend on how fast you respond. Brokers who automate the first follow up from their CRM turn leads into appointments at a higher rate than those working from an inbox.
- Call the mortgage lead within five minutes of it arriving.
- Send a text and an email within the hour if the call is missed.
- Book the visit while the customer is still choosing.
Three ways to work with us
Our core model
Pay per lead
From£22per lead delivered
No retainer, no contract - you pay per lead and nothing else
Volume guaranteed
- Delivered to your CRM the second the form is submitted
- Matched to the criteria you agree before launch
- A dedicated account manager on your campaign
- No contract and no notice period - pay as you go
New for 2026
Pay per appointment or hot key
Enquirefor availability and pricing
Appointment and hot key models vary by sector - agreed on a discovery call
Booked into your diary
- 82% of booked appointments are attended
- Qualified and confirmed before it reaches you
- Your closers only close - no chasing
- A rejection policy is included in every campaign
Full-service
Brand marketing
25%of ad spend, our fee
Managed campaigns under your own name, charged weekly or monthly
Built around your brand
- Campaigns built and run under your own brand
- Creative, media buying and reporting handled end to end
- Suited to brand marketing and long-run demand
- A typical fee of 25% of the ad spend we manage
Browse our mortgage broker case studies
See what we've done for our mortgage broker clients
The real numbers behind the mortgage brokers we scale - cost per lead, conversion and campaign growth, straight from the campaigns.
900%Increase in monthly spend3Years of partnership
Finance Advice Centre
Through effective campaign management we have been able to deliver constant high quality leads month on month to enable the client to grow their business.
£18.76Cost per lead21%Conversion rate
The numbers that matter
Across every sector we run
Ad spend, cumulative£56m
Since 2018, we have invested over £56,000,000 in Ads
Leads delivered since 20183m
In that time, we have created over 3,000,000 leads across every channel we buy
Active Partners100+
Partnering with 100+ clients across diverse industries
35+
Supported by an award-winning team of 35+ UK staff
Winner 2026
Innovation & Tech Business of the Year
Awarded by
What you get with every mortgage campaign
Real-time web leads
Verified enquiries from our own funnels and brands, delivered to your CRM or dashboard the second the form is submitted. Matched to the criteria you agree before launch.
Start receiving leadsQualified booked appointments
We qualify the enquiry, confirm the details and book the appointment straight into your team's diary - so your closers spend their time closing, not chasing.
Fill your diaryBranded lead generation campaigns
Full campaigns run under your own brand - your name on the ads and landing pages, our engine behind them. You build pipeline and brand equity at the same time.
Launch your campaign
What do our mortgage leads cost?
Mortgage leads start from £22. What you pay depends on volume and the area you want to cover, and there is no long-term contract - it is pay as you go.
Mortgage leads
from£22
per lead
- Priced on volume and the area you cover
- No contract and no notice period
- A rejection policy in every campaign
No sales? No pay!
Pay for what you get
No retainer and no monthly fee. You pay for the mortgage leads we deliver, and if they stop working for you, you stop buying - it is pay as you go.
24/7 campaign management
Accountability with a dedicated account manager
We are highly responsive to our mortgage broker clients and their feedback. Contact us through one of our channels, including WhatsApp, and one of our dedicated account managers will respond at the earliest available opportunity.
Your call
Flexible pricing models to suit you
Pay per lead, pay per appointment or brand marketing under your own name - switched as your pipeline needs change.
Sector specialists
70 years combined experience
Across paid social, search and lead generation for consumer brands across every sector we serve.
Any scale
Big or small, we work with both
From single-adviser firms to national brokers, campaigns sized to your capacity.
Full visibility
Data and business insights
Live dashboards and reporting on every lead, appointment and outcome, so you can see what your spend returns.
The websites and brands we own
Our high ranking and trusted brands mean we are able to generate mortgage leads that offer the best chance of a conversion to boost your client base.
22%Lead to appointment rate
What our mortgage assets deliver
Annual revenue£5M
Client revenue enabled through our mortgage assets: £5M+ a year
Own-asset appointments22%
Our result-proven assets convert at 22% lead to appointment
We create branded campaigns to help you stand out
Through quality branded campaigns, with appealing images, videos and graphics for ads on every platform, we'll help you stand out from your competitors so that those seeking mortgage advice are sent your way.
You can be receiving mortgage leads within seven days
Like you, we like to move quickly, and once you provide us with everything we need to get your campaign set up, we'll get things moving, often getting your leads flowing in less than 7 days.
- Qualified leads
- 24/7 campaign management
- An approach to suit you
- No sales? No pay!
Where mortgage brokers get their leads
Most brokers use more than one source, and the right mix depends on how much time you have against how much you can spend.
Referrals and your existing book. The cheapest leads you will ever get and the highest converting. Also the hardest to scale, and they dry up when you need them most.
Estate agent and introducer relationships. Reliable volume, but you are usually paying a share of the procuration fee and competing with whoever else the agent has an arrangement with.
Your own marketing. Search, paid ads, social and content. You own the pipeline at the end of it, which is genuinely valuable, but it takes months to build and a real budget to test.
Comparison sites and directories. Fast to start. The enquiry is usually shared with several other brokers, so you are competing on response speed.
Buying exclusive leads. You pay per enquiry, the enquiry is yours alone, and volume can be turned up or down in days rather than months. It costs more per lead than a shared one and it does not build an asset you own.
In practice, buying leads works best alongside your own marketing rather than instead of it. It fills the pipeline this month whilst the slower channels build.
Buy mortgage leads FAQs
How much do mortgage leads cost in the UK?
Mortgage leads start from £22. What you pay depends on volume and the area you want to cover, and there is no long-term contract. A rejection policy is included in every campaign.
Are your mortgage leads exclusive or shared?
Exclusive as standard. Each mortgage lead is sold once, to one broker.
What kind of mortgage enquiries do you generate?
Purchase, first time buyer, remortgage, buy to let, self employed, bridging, equity release and mortgage protection enquiries. Each type runs as its own campaign with its own qualifying questions.
Do I need to be FCA authorised to buy mortgage leads?
Yes. We only sell mortgage leads to FCA authorised brokers and advisers, or appointed representatives of an authorised network.
How quickly can I start receiving mortgage leads?
Most campaigns are live within seven days of the discovery call, and leads start arriving the day the campaign goes live.
Which areas of the UK do you cover for mortgage leads?
All of the UK. Tell us the regions or postcodes you cover and we only send leads from those areas.
What happens if a mortgage lead is not usable?
Every campaign has a rejection policy. A lead with a wrong number, a duplicate or no genuine mortgage enquiry is replaced rather than charged.
Do you sell mortgage lead data or aged leads?
No. Our mortgage leads are real time enquiries generated by our own campaigns.
Where do your mortgage leads come from?
Our leads come from campaigns we build and run ourselves, on websites we own. We do not sell aged data files or leads another broker has already rejected.
Is there a minimum spend or a contract?
No long-term contract. We agree a weekly or monthly volume with you at the discovery call and you can change it or pause it with reasonable notice.
How are mortgage leads delivered to me?
In real time, within seconds of the enquiry being submitted. We deliver by email, by direct integration with your CRM, or both.
Is it better to buy mortgage leads or generate my own?
Both, if you can. Buying exclusive leads fills your pipeline within a week and the volume is yours to turn up or down. Your own marketing takes months to build but you own the pipeline at the end of it. Most brokers we work with run the two alongside each other.
Let's get your project started!
01
Discovery call
We talk through your goals and share our sector knowledge on how to generate the best results. We then develop the asset and set up your lead flow.
02
Campaign launch
We take your campaign live and start delivering mortgage leads, then work with you on feedback about lead quality to see if any improvements are needed.
03
Optimise for profitability
It's time to test! Once you are in a stable place we can begin to help you maximise your profits by testing various assets and messaging to help make you the most money possible!
Need more information? Get in touch with our expert team today!
Earned expertise.
Proven results.
An award-winning agency with elite partner status across the world's biggest platforms. Let our certified team build your strategy.
2026
Innovation & Tech Business of the Year 2026
City of Liverpool Business Awards, hosted by Downtown in Business
Awarded for the work transforming Lead Pronto through AI - Pronto AI, the platform our team built, now sits behind every campaign we run.
2026
Best Marketing & Advertising Firm of the Year 2026
Global 100 Awards
2026
Best Pay‑Per‑Lead Digital Lead Generation Agency 2026
SME News Business Elite Awards
2026/27
Best Pay‑Per‑Lead Digital Lead Generation Agency 2026
Manchester & North West England Prestige Awards 2026/27
WHAT OUR PARTNERS SAY.
“Relevant, local and genuinely interested”
The enquiries are relevant, local, and genuinely interested - not time-wasters. It's clear they understand the glazing industry and what actually converts, not just sending volume for the sake of it. A professional, transparent company that delivers what they promise.
Thomas RowlandsVerified Google review
“Super impressed with the leads”
Super impressed with the leads from Pronto. We have been working with them for a few months now following a recommendation from another solar panel installer and the experience has been excellent from the whole team. Really happy and looking forward to carrying on our partnership!
HoneyVerified Google review
“Supplying leads in only one week”
I enquired with Lead Pronto in August regarding needing Solar Leads after hiring more staff. The onboarding was quick and easy and they got me up and running and were supplying leads in only 1 week. The Lead Pronto team have been great to work with and very friendly and helpful. I would not hesitate to get in touch if you are looking to get more leads for your business.
Matthew PerkinsVerified Google review
“The leads come through quickly”
Great company to work with. The leads come through quickly and the team are very helpful whenever we have questions. Would highly recommend
Chelsea EwinVerified Google review
“Great quality leads at competitive prices”
Great quality leads supplied at competitive prices and the team are so easy to communicate with if we ever need anything
Gemma MarcianoVerified Google review
“Always available and deliver what they say they will”
I have been working with Lead Pronto for nearly two years now. Together we have built an array of sustainable lead sources that both meet our CPA targets, lead volumes and conversion levels. The guys are approachable and always offering new ideas on lead generation solutions.
Danny PlannerJust Remortgages
“Always quick to respond”
We've been using Lead Pronto for a while now, and our company has seen significant benefits from the campaigns we're part of. Whenever an issue arises, Sian and Mark are always quick to respond, providing prompt and effective resolutions. Their support ensures everything runs smoothly, and we highly appreciate their dedication.
Kevin Paul AlbisDirector, Home Fixology
“Experienced and knowledgeable”
Lead Pronto are both experienced and knowledgable in all fields of internet based marketing. I enjoy regular feedback and advanced management information that allows me the flexibility I need to adjust my spend to the current trend.
Martin DeanFitter Windows
“Delivered exactly what they promised”
We have been working with Lead Pronto for over a year now and they have been brilliant! Delivered exactly what they promised and continue to do so. Great work guys
Paul HarrisonUPS Solar
“By far one of the best out there”
We have been using this platform for over a year now for the business and there customer service & costs are by far one of the best out there in the industry. Highly recommend.
Leonna SpearsVerified Google review
“Business is expanding nicely”
I came across lead pronto through a friend as I was struggling to really get my business out there outside of my current audience, I've been working with them for the last few months and they've been nothing but brilliant to work with. Business is expanding nicely with lot's of new leads coming my way. Thank you everyone at team Lead Pronto!
Liam EnnisVerified Google review
“They've consistently delivered”
The team at Pronto deserves nothing but praise! It's been nearly a year since we began working together and they've consistently delivered. Very happy
Kaitlyn AshworthVerified Google review
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Innovation & Tech Business of the Year 2026
Introducing our award-winning team
Scott Evans
CEO
Sam Garner
CMO
Ollie Creevy
Managing Director
Lauren Renshaw
Marketing Director
Mark Dillon
Account Director
Sean Conway
Head Of Partnerships
Simon Doyle
Content Manager
Louie Bartlett
Head of UX & Creative
Ben Ikin
Head of Paid Media
Holly Connolly
Finance Manager
Harley Williams
Partnership Manager
Aaron Dwyer
Senior Software Engineer
Sian Thomas
Account Manager
Holly Murphy
Account Manager
Sam Jones
UX & Conversion Specialist
Skye Darlington
UX Designer
Louis Melia
Paid Social & Native Manager
Louise Passingham
Finance Executive
Daniel Jones
Data Executive
Nathan Graham
SEO Manager
Rebecca Woodward
Assistant
Chloe Orford
Paid Social Executive
Libby Gahan
Paid Social Executive
Jake Blundell
Data Executive
Joey Bergin
Sales Executive
Browse our popular sectors
Bespoke campaign?
Is your sector not here? Send us your brief - if there are buyers for it, we can generate leads for it.
The work
Creative from across our network
Fresh ad creative, produced in-house and refreshed every day across every sector we run.
Work with an award-winning lead generation company
Need more information? Get in touch with our expert team today.
