How much does brand marketing cost?

Our fee is 20% of the ad spend we manage, charged weekly or monthly. There is no separate retainer, no setup fee and no minimum term, so the cost scales with the budget rather than sitting on top of it as a fixed charge. The ad spend itself runs through your own ad accounts, so you can see exactly where the budget goes.

Which channels do you run under our brand?

Paid social across Meta, TikTok and Taboola, search through Google Ads including Performance Max and Demand Gen, plus SEO and the landing pages or full sites the traffic arrives on. Most brands start on paid social or search and add the rest as the numbers justify it.

Who owns the ad accounts, the data and the creative?

You do. The ad accounts, the pixels and the historic data stay in your name, and every asset we produce is yours to keep if we part ways. That is the point of running the campaign under your brand rather than ours.

How often is the creative refreshed?

On a weekly cycle. Creative is produced in house, including video made on our own AI production system, then graded and typeset to your brand guidelines and signed off by you before it goes near an ad account. Variants are rotated as fatigue sets in.

What reporting do we get?

Weekly reporting on the campaign, along with tracking on the landing pages we build, so you can see spend, enquiries and cost per enquiry whilst the campaign is running rather than at the end of the month.

What results have branded campaigns delivered?

Figures taken from our client case studies: Utilita Home booked appointments from 32% of enquiries at a 6:1 return on ad spend and an 18% cost of sale, Anglian Home Improvements reached a 42% lead to appointment rate, and Homestyle Windows held an average cost per acquisition of £72.

Is there a minimum term or notice period?

No minimum term and no setup fee. The fee is charged weekly or monthly against the spend we manage, so if the arrangement stops working for you, you are not locked into a year of it.

Innovation & Tech Business of the Year 2026

Brand Marketing Agency for UK Brands

Q: How is brand marketing different from buying leads?

Pay per lead runs under our own brands and we sell you the enquiry. Brand marketing is the opposite arrangement: the campaign carries your logo, your tone and your landing pages, and every enquiry arrives in your CRM as a direct enquiry to you. Nothing is sold on to anyone else.

Every campaign runs under your own brand - your ad accounts, your creative, your data. We handle the creative, the media buying and the reporting end to end for a fee of 20% of the ad spend we manage.

Start your brand campaign See the work

A real specialist picks up - never a call centre

Trusted by some of the biggest brands in the UK

The model

It is your brand. We just run it properly.

Most of what we do at Pronto is lead generation under our own brands. Brand marketing is the opposite arrangement. The campaign carries your logo, your tone and your landing pages, and every enquiry lands in your CRM as a direct enquiry to you rather than a lead we sold on.

That suits businesses who already have a name worth putting in front of people, and who want the demand it generates to compound rather than reset every month.

Talk to a specialist

20% of the ad spend we manage

Charged weekly or monthly. No separate retainer, no setup fee, no minimum term.

What stays yours

The ad accounts, the pixels and the historic data
Every asset we produce, yours to keep if we part ways
Every enquiry, exclusively - nothing is sold on

What we handle

Creative production, refreshed on a weekly cycle
Media buying across Meta, Google, TikTok and Taboola
Landing pages, tracking and weekly reporting

What we run under your brand

A brand campaign is rarely one channel. Most clients start on paid social or search and add the rest as the numbers justify it.

Paid social Meta, TikTok and Taboola, with creative refreshed weekly. Explore PPC and Google Ads Search, Performance Max and Demand Gen on your account. Explore SEO The channel that keeps working after the ad spend stops. Explore Web design and development Landing pages and full sites built to convert the traffic. Explore

Anatomy of a campaign

Inside the Utilita Home campaign

Utilita Home is the solar arm of one of the UK's best-known energy suppliers. A sample of the work below - the video, the statics and the page the traffic lands on. All of it carries their brand and none of ours.

01 The video Generated on our own AI production system. No crew, no shoot day. Click through the stack.

Made without a camera

Nothing here was filmed. The footage, the voice and the captions all come out of the AI production system we built in-house, then get graded and typeset to the client's own brand guidelines before anything goes near an ad account.

Concept to finished ad in days, with no shoot to book
Built to the client's brand guidelines, signed off before launch
New variants the same week, so creative never gets stale

02 The statics A sample of the live set. Variants are rotated as fatigue sets in, every one signed off by the client.

Utilita Home static ad: save up to £1,400 a year by switching to solar

Utilita Home static ad: customers can save up to £1,400 in year one

Utilita Home static ad: hassle free solar installation from start to finish

Utilita Home static ad: start your solar quote today

Utilita Home static ad: save up to £1,400 on your annual electricity bill

Utilita Home static ad: all-inclusive solar finance from £50 a month

Utilita Home static ad: could your roof save you up to £1,400 a year

Utilita Home static ad: you can get a free solar quote

Utilita Home static ad: what if your roof could save you up to £1,400 this year

03 The landing page Built, hosted and split-tested by us, on the client's own subdomain.

The Utilita Home solar landing page on desktop

The Utilita Home solar landing page on mobile

Same page, both breakpoints, stepping down together. The quote form is the first thing on screen on mobile, because that is where three quarters of the traffic arrives.

04 The result Figures taken from the Utilita Home case study.

32%Lead to appointment rate

6:1Return on ad spend

18%Cost of sale

Get this for your brand Read the full case study

The work

More brands we run campaigns for

Utilita is one of many. Every figure below is taken from that client's own case study.

Utilita Home

The solar arm of one of the UK's best-known energy suppliers. Phone-verified enquiries booked appointments at 32% and held cost of sale at 18%.

32%lead to appointment rate

SolarPaid social

Read the case study

Anglian Home Improvements

One of the UK's largest windows and doors manufacturers, running nationwide acquisition under its own brand.

42%lead to appointment rate

WindowsPPC

Read the case study

Effective Energy Group

Site, search and paid all rebuilt under one brand, bringing the cost of a completed solar sale down to a fixed, predictable figure.

£312.50cost per solar sale

SolarSEOWeb design

Read the case study

Ultra-Seal

A window and door repair specialist whose organic visibility had stalled. New site, new content structure, paid running alongside it.

+268%organic clicks year on year

WindowsSEOPPC

Read the case study

Switchable

A renewables brand built from the ground up with us - identity applied across the site, the ad creative and the search estate.

5channels run under one brand

SolarDesignPaid social

Read the case study

Homestyle Windows

A regional installer competing against national advertisers, holding a steady cost per acquisition through the winter trading months.

£72average cost per acquisition

WindowsPPC

Read the case study

Browse all case studies

Let's get your project started!

Insight and development

We give insight on our sector knowledge and how to generate the best results. We will then develop the asset and set up your lead flow.

Feedback

Once you start to get a steady stream of leads, we work with you to gain feedback on lead quality to see if any improvements are needed.

The next steps...

It's time to test! Once you are in a stable place we can begin to help you maximise your profits by testing various assets and messaging to help make you the most money possible!

Need more information? Get in touch with our expert team today!

Talk to a specialist

The work

Creative from across our network

Fresh ad creative, produced in-house and refreshed every day across every sector we run.

Talk to our team

Three ways to work with us.

Our core model

Pay per lead

From£15per lead delivered* *A guide price. Your exact cost per lead depends on your sector and the area you cover - ask us for a quote

Volume guaranteed

Delivered to your CRM the second the form is submitted
Matched to the criteria you agree before launch
A dedicated account manager on your campaign
No contract and no notice period - pay as you go

Talk to a specialist

New for 2026

Pay per appointment or hot key

From£130per booked appointment* *Price depends on area and the criteria for an appointment

Booked into your diary

82% of booked appointments are attended
Qualified and confirmed before it reaches you
Your closers only close - no chasing
A rejection policy is included in every campaign

See how appointments work

Full-service

Brand marketing

20%of ad spend, our fee Managed campaigns under your own name, charged weekly or monthly

Built around your brand

Campaigns built and run under your own brand
Creative, media buying and reporting handled end to end
Suited to brand marketing and long-run demand
A typical fee of 20% of the ad spend we manage

Talk to a specialist

Browse our case studies

Our case studies

The real numbers behind the brands we scale - revenue, appointments booked and cost of sale, straight from the dashboard.

Utilita Home

Utilita Home, the solar arm of one of the UK's best-known energy suppliers, needed a pipeline that held quality at volume. Phone-verified Lead Pronto solar leads booked appointments at 32% and kept cost of sale at 18%.

32%Appointment Rate

6:1Return on Ad Spend

18%Cost of Sale

Read the full case study

Anglian Home Improvements

Anglian Home Improvements is one of the UK's leading manufacturers and installers of high-quality, energy-efficient windows and doors. With a massive nationwide reach, they have built a reputation for providing homeowners with affordable, secure, and stylish home improvements.

Appointments Booked: 1,282

3,015Leads delivered

42%Lead to appointment rate

£65Cost per appointment

Read the full case study

Diamond Windows

Manufacturers and installers of bespoke windows, doors and conservatories, Leeds-based Diamond Windows. Unlike many competitors, they manufacture their products on their own on-site manufacturing unit to create individually made to fit windows and doors to their clients' specific requirements.

Revenue Generated: £136,726

£136,726Revenue generated

35%Appointment rate

£96.70Cost per appointment

Read the full case study

Effective Energy Group

Effective Home (part of the Effective Energy Group) are one of the UK's leading providers of energy saving installations, working with countless homes up and down the country. With green solutions ranging from solar panels and batteries, to heat pumps and insulation, they're renowned for their expert installations that save households £100s each year on their energy bills.

+243.95%Organic traffic

+90%ROAS

9.87%CTR

Read the full case study

Fitter Windows

Fitter Windows is a double glazing company supplying and installing a range of products including windows, doors and conservatories to households across Harlow, Essex, Dartford and Kent.

Revenue Generated: £413,076

£11.58Cost per lead

21%Lead to appointment rate

11.49%Cost of sale

Read the full case study

Heat Pumps

Heat Pumps UK provides households with information relating to heat pumps and their effectiveness as a replacement for old inefficient heating systems. With quality advice about heat pumps and the available government funding opportunities, the intention is to prompt potential customers to enquire about eligibility for grants through trusted installers who can help them get a heat pump installed.

Read the full case study

Homestyle Windows

Homestyle Windows are a home improvements company in the South East of England offering a range of windows, doors, conservatories and roofline products to customers across Hampshire, Surrey and the wider region. With over 20 years of experience in the industry, their products and installations are backed with 10-year insurance guarantees.

£72Average CPA

£28Average CPL (branded)

Read the full case study

Just Remortgages

South of England based Just Remortgages is a long established specialist mortgage broker. They help clients release equity and consolidate debts to lower their monthly costs, often saving clients thousands of pounds.

Read the full case study

KP Law

KP Law is a law firm that operates on a no-win no-fee basis, deriving the revenue with a pre-agreed percentage out of any compensation amount won. We have been working with them under various company names, including Keller Lenkner and Keller Postman since November 2020.

Read the full case study

Luvanto

Luvanto, part of QA Flooring Solutions, is one of the UK's favourite and fastest growing LVT companies, offering luxury vinyl tile flooring to domestic and commercial customers.

500+New keywords ranked

+500New keywords ranking

Read the full case study

Secure Home Systems

Secure Home Systems are one of the fastest growing home security systems providers in the UK. Established in 2015, the company - nominated for the 2024 British Security Awards Installer of the Year - were keen to extend their reach to provide home security systems and monitoring services to a wider customer base.

Read the full case study

Switchable

Switchable.co.uk empowers homeowners to switch to a more sustainable and cost-effective future. As a comparison website, its aim is to connect potential customers with installers who can help them install home energy efficient measures to generate long-term savings.

Read the full case study

Ultra-Seal

Ultra-Seal are a leading home improvement company offering a range of services from new windows and doors to conservatories and orangeries that transform your property. They're Wirral-based, so they're local to our team, and together we've been able to take their expert service offerings and get them in front of the eyes of potential customers to help their business grow.

+495%Organic Traffic

+268.75%Organic Leads

-56.73%Organic CPL

Read the full case study

Verisure

Verisure is one of the UK's leading providers of professionally monitored home security systems. Lead Pronto's in-house creative and custom landing pages on Verisure's own domain deliver 500+ leads a month on Meta at a £20 cost per lead.

500+Leads per month

35%Appointment rate

£20Cost per lead

Read the full case study

Impact Energy

Impact Energy install air source heat pumps UK-wide and are an Octopus Trusted Partner. In-house video creative on Meta and a custom landing page on their own domain deliver 500+ leads a month at a £25 cost per lead.

500+Leads per month

30%Appointment rate

£25Cost per lead

Read the full case study

Zenith Windows

Zenith Windows Limited is a local family-run business with more than 25 years of experience in the home improvements industry. They provide high-quality products and services, including windows and doors, conservatories, orangeries, extensions, roofing, fascias, guttering, drives & patios at affordable prices.

57.03%Appointment Rate

£6,000Average sale value

Read the full case study

Earned expertise.
Proven results.

An award-winning agency with elite partner status across the world's biggest platforms. Let our certified team build your strategy.

MetaBusiness Partner
GooglePremier Partner
TikTokCertified Media Buying Professional
TaboolaCertified Professional
MetaCertified Digital Marketing Associate

2026

Innovation & Tech Business of the Year 2026

City of Liverpool Business Awards, hosted by Downtown in Business

Awarded for the work transforming Lead Pronto through AI - Pronto AI, the platform our team built, now sits behind every campaign we run.

2026
Best Marketing & Advertising Firm of the Year 2026

Global 100 Awards
2026
Best Pay‑Per‑Lead Digital Lead Generation Agency 2026

SME News Business Elite Awards
2026/27
Best Pay‑Per‑Lead Digital Lead Generation Agency 2026

Manchester & North West England Prestige Awards 2026/27