Utilita Home
The solar arm of one of the UK's best-known energy suppliers. Phone-verified enquiries booked appointments at 40% and held cost of sale at 18%.
£204,393revenue generated
Read the case study
Innovation & Tech Business of the Year 2026
Brand marketing that builds your name
Every campaign runs under your own brand - your ad accounts, your creative, your data. We handle the creative, the media buying and the reporting end to end for a fee of 20% of the ad spend we manage.
A real specialist picks up - never a call centre
Utilita Home · Paid social
Anglian · Google Ads
Effective Energy · SEO and web
Ultra-Seal · SEO and PPC
Homestyle Windows · Google Ads
Zenith Windows · Paid social
KP Law · Web and SEO
Luvanto · Paid social
Switchable · Brand and web
Just Remortgages · Paid social
Diamond Windows · Google Ads
Secure Home Systems · Paid socialTrusted by some of the biggest brands in the UK
The model
It is your brand. We just run it properly.
Most of what we do at Pronto is lead generation under our own brands. Brand marketing is the opposite arrangement. The campaign carries your logo, your tone and your landing pages, and every enquiry lands in your CRM as a direct enquiry to you rather than a lead we sold on.
That suits businesses who already have a name worth putting in front of people, and who want the demand it generates to compound rather than reset every month.
20%
of the ad spend we manage
Charged weekly or monthly. No separate retainer, no setup fee, no minimum term.
What stays yours
- The ad accounts, the pixels and the historic data
- Every asset we produce, yours to keep if we part ways
- Every enquiry, exclusively - nothing is sold on
What we handle
- Creative production, refreshed on a weekly cycle
- Media buying across Meta, Google, TikTok and Taboola
- Landing pages, tracking and weekly reporting
What we run under your brand
A brand campaign is rarely one channel. Most clients start on paid social or search and add the rest as the numbers justify it.
Paid social
Meta, TikTok and Taboola, with creative refreshed weekly.
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PPC and Google Ads
Search, Performance Max and Demand Gen on your account.
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SEO
The channel that keeps working after the ad spend stops.
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Web design and development
Landing pages and full sites built to convert the traffic.
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Anatomy of a campaign
Inside the Utilita Home campaign
Utilita Home is the solar arm of one of the UK's best-known energy suppliers. A sample of the work below - the video, the statics and the page the traffic lands on. All of it carries their brand and none of ours.
01
The video
Made without a camera
Nothing here was filmed. The footage, the voice and the captions all come out of the AI production system we built in-house, then get graded and typeset to the client's own brand guidelines before anything goes near an ad account.
- Concept to finished ad in days, with no shoot to book
- Built to the client's brand guidelines, signed off before launch
- New variants the same week, so creative never gets stale
02
The statics
03
The landing page
Top of the page
Same page, both breakpoints, stepping down together. The quote form is the first thing on screen on mobile, because that is where three quarters of the traffic arrives.
04
The result
£204,393Revenue generated
40%Lead to appointment rate
6:1Return on ad spend
18%Cost of sale
The work
More brands we run campaigns for
Utilita is one of many. Every figure below is taken from that client's own case study.
Anglian Home Improvements
One of the UK's largest windows and doors manufacturers, running nationwide acquisition under its own brand.
42%lead to appointment rate
Read the case study
Effective Energy Group
Site, search and paid all rebuilt under one brand, bringing the cost of a completed solar sale down to a fixed, predictable figure.
£312.50cost per solar sale
Read the case study
Ultra-Seal
A window and door repair specialist whose organic visibility had stalled. New site, new content structure, paid running alongside it.
+268%organic clicks year on year
Read the case study
Switchable
A renewables brand built from the ground up with us - identity applied across the site, the ad creative and the search estate.
5channels run under one brand
Read the case study
Homestyle Windows
A regional installer competing against national advertisers, holding a steady cost per acquisition through the winter trading months.
£72average cost per acquisition
Read the case studyLet's get your project started!
01
Insight and development
We give insight on our sector knowledge and how to generate the best results. We will then develop the asset and set up your lead flow.
02
Feedback
Once you start to get a steady stream of leads, we work with you to gain feedback on lead quality to see if any improvements are needed.
03
The next steps...
It's time to test! Once you are in a stable place we can begin to help you maximise your profits by testing various assets and messaging to help make you the most money possible!
Need more information? Get in touch with our expert team today!
The work
The creative behind every campaign
Fresh ad creative, produced in-house and refreshed every day across the network.
Browse our case studies
Our case studies
The real numbers behind the brands we scale - revenue, appointments booked and cost of sale, straight from the dashboard.
Utilita Home
Utilita Home, the solar arm of one of the UK's best-known energy suppliers, needed a pipeline that held quality at volume. We turned Lead Pronto solar leads into £204,393 of revenue - phone-verified leads booked appointments at 40% and kept cost of sale at 18%.
Revenue Generated: £204,393.00
40%Appointment Rate
6:1Return on Ad Spend18%Cost of Sale
Home Improvements
Anglian Home Improvements is one of the UK's leading manufacturers and installers of high-quality, energy-efficient windows and doors. With a massive nationwide reach, they have built a reputation for providing homeowners with affordable, secure, and stylish home improvements.
Appointments Booked: 1,282
3,015Leads delivered42%Lead to appointment rate£65Cost per appointment
Diamond Windows
Manufacturers and installers of bespoke windows, doors and conservatories, Leeds-based Diamond Windows. Unlike many competitors, they manufacture their products on their own on-site manufacturing unit to create individually made to fit windows and doors to their clients' specific requirements.
Revenue Generated: £136,726
£136,726Revenue generated35%Appointment rate£96.70Cost per appointmentEffective Energy Group
Effective Home (part of the Effective Energy Group) are one of the UK's leading providers of energy saving installations, working with countless homes up and down the country. With green solutions ranging from solar panels and batteries, to heat pumps and insulation, they're renowned for their expert installations that save households £100s each year on their energy bills.
+243.95%Organic traffic+90%ROAS9.87%CTR
Fitter Windows
Fitter Windows is a double glazing company supplying and installing a range of products including windows, doors and conservatories to households across Harlow, Essex, Dartford and Kent.
Revenue Generated: £413,076
£11.58Cost per lead21%Lead to appointment rate11.49%Cost of sale
Heat Pumps
Heat Pumps UK provides households with information relating to heat pumps and their effectiveness as a replacement for old inefficient heating systems. With quality advice about heat pumps and the available government funding opportunities, the intention is to prompt potential customers to enquire about eligibility for grants through trusted installers who can help them get a heat pump installed.
Read the full case studyHomestyle Windows
Homestyle Windows are a home improvements company in the South East of England offering a range of windows, doors, conservatories and roofline products to customers across Hampshire, Surrey and the wider region. With over 20 years of experience in the industry, their products and installations are backed with 10-year insurance guarantees.
£72Average CPA£28Average CPL (branded)
Just Remortgages
South of England based Just Remortgages is a long established specialist mortgage broker. They help clients release equity and consolidate debts to lower their monthly costs, often saving clients thousands of pounds.
Read the full case study
KP Law
KP Law is a law firm that operates on a no-win no-fee basis, deriving the revenue with a pre-agreed percentage out of any compensation amount won. We have been working with them under various company names, including Keller Lenkner and Keller Postman since November 2020.
Read the full case study
Luvanto
Luvanto, part of QA Flooring Solutions, is one of the UK's favourite and fastest growing LVT companies, offering luxury vinyl tile flooring to domestic and commercial customers.
500+New keywords ranked+500New keywords ranking
Secure Home Systems
Secure Home Systems are one of the fastest growing home security systems providers in the UK. Established in 2015, the company - nominated for the 2024 British Security Awards Installer of the Year - were keen to extend their reach to provide home security systems and monitoring services to a wider customer base.
Read the full case studySwitchable
Switchable.co.uk empowers homeowners to switch to a more sustainable and cost-effective future. As a comparison website, its aim is to connect potential customers with installers who can help them install home energy efficient measures to generate long-term savings.
Read the full case studyUltra-Seal
Ultra-Seal are a leading home improvement company offering a range of services from new windows and doors to conservatories and orangeries that transform your property. They're Wirral-based, so they're local to our team, and together we've been able to take their expert service offerings and get them in front of the eyes of potential customers to help their business grow.
+495%Organic Traffic+268.75%Organic Leads-56.73%Organic CPL
Zenith Windows
Zenith Windows Limited is a local family-run business with more than 25 years of experience in the home improvements industry. They provide high-quality products and services, including windows and doors, conservatories, orangeries, extensions, roofing, fascias, guttering, drives & patios at affordable prices.
57.03%Appointment Rate£6,000Average sale valueEarned expertise.
Proven results.
An award-winning agency with elite partner status across the world's biggest platforms. Let our certified team build your strategy.
2026
Innovation & Tech Business of the Year 2026
City of Liverpool Business Awards, hosted by Downtown in Business
Awarded for the work transforming Lead Pronto through AI - Pronto AI, the platform our team built, now sits behind every campaign we run.
2026
Best Marketing & Advertising Firm of the Year 2026
Global 100 Awards
2026
Best Pay‑Per‑Lead Digital Lead Generation Agency 2026
SME News Business Elite Awards
2026/27
Best Pay‑Per‑Lead Digital Lead Generation Agency 2026
Manchester & North West England Prestige Awards 2026/27
Three ways to work with us.
Our core model
Pay per lead
£0a month in retainer fees
You pay per lead delivered instead - never locked in
Volume guaranteed
- Delivered to your CRM the second the form is submitted
- Matched to the criteria you agree before launch
- A dedicated account manager on your campaign
- No contract and no notice period - pay as you go
New for 2026
Pay per appointment or hot key
From£130per booked appointment*
*Price depends on area and the criteria for an appointment
Booked into your diary
- 82% of booked appointments are attended
- Qualified and confirmed before it reaches you
- Your closers only close - no chasing
- A rejection policy is included in every campaign
Full-service
Brand marketing
20%of ad spend, our fee
Managed campaigns under your own name, charged weekly or monthly
Built around your brand
- Campaigns built and run under your own brand
- Creative, media buying and reporting handled end to end
- Suited to brand marketing and long-run demand
- A typical fee of 20% of the ad spend we manage
Work with one of the UK's leading lead generation companies
Need more information? Get in touch with our expert team today.
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