Zenith Windows Limited is a local family-run business with more than 25 years of experience in the home improvements industry. They provide high-quality products and services, including windows and doors, conservatories, orangeries, extensions, roofing, fascias, guttering, drives & patios at affordable prices.
£6,000Average sale value
£25-30Cost per lead£50.84Cost per appointmentZenith Windows Limited is a local family-run business with more than 25 years of experience in the home improvements industry. They provide high-quality products and services, including windows and doors, conservatories, orangeries, extensions, roofing, fascias, guttering, drives & patios at affordable prices.
Zenith came to Pronto, looking to generate leads mainly for their windows and doors offering through our non-branded social and PPC campaigns.
Using an existing winning social strategy, we were able to generate high converting leads for Zenith Windows for a competitive CPL. A main focus for this campaign was to continue to improve the lead quality by analysing the data in depth.
We found that UGC videos worked well in this campaign and we were able to pinpoint ad messaging that was successful. This allowed us to consistently scale the campaign whilst maintaining a CPL that worked.
Once we found the best performing ad copy & creative, we then tested lookalike audiences based on the existing ideal client for Zenith Windows. The lookalike campaigns then generated the bulk of the volume, which we were able to maintain a steady flow of high quality leads for the client.
We utilised our extensive database of Window leads to identify the best converting keywords for our client Zenith, this allowed us to create campaigns focused around the highest quality search terms that we knew would generate sales. This was a non-branded Window campaign that used Search & Performance Max campaigns to capture interested users and bring them into our sales funnel.
During this campaign, the UK energy crisis was at an all time high and was a growing concern to UK homeowners as it still is today. With this in mind we tailored our ad copy and landing page messaging to highlight the incredible benefits our client's product had to offer. This mix of targeting and messaging meant our client was able to generate £91,000 in sales from our Google Ad leads alone.
With the blend of non-branded social and PPC campaigns, we saw the CPL of the campaign around £25-30 on average. Although the CPL was higher than our social only campaigns, the client understood the value our PPC leads brought to their overall campaign, which was evident in the appointment rate and the cost per appointment for the campaign.
The real numbers behind the brands we scale - revenue, appointments booked and cost of sale, straight from the dashboard.
Browse all case studies
Utilita Home, the solar arm of one of the UK's best-known energy suppliers, needed a pipeline that held quality at volume. We turned Lead Pronto solar leads into £204,393 of revenue - phone-verified leads booked appointments at 40% and kept cost of sale at 18%.
Revenue Generated: £204,393.00
40%Appointment Rate
6:1Return on Ad Spend18%Cost of Sale
Anglian Home Improvements is one of the UK's leading manufacturers and installers of high-quality, energy-efficient windows and doors. With a massive nationwide reach, they have built a reputation for providing homeowners with affordable, secure, and stylish home improvements.
Appointments Booked: 1,282
3,015Leads delivered42%Lead to appointment rate£65Cost per appointment
Manufacturers and installers of bespoke windows, doors and conservatories, Leeds-based Diamond Windows. Unlike many competitors, they manufacture their products on their own on-site manufacturing unit to create individually made to fit windows and doors to their clients' specific requirements.
Revenue Generated: £136,726
£136,726Revenue generated35%Appointment rate£96.70Cost per appointment
Effective Home (part of the Effective Energy Group) are one of the UK's leading providers of energy saving installations, working with countless homes up and down the country. With green solutions ranging from solar panels and batteries, to heat pumps and insulation, they're renowned for their expert installations that save households £100s each year on their energy bills.
+243.95%Organic traffic+90%ROAS9.87%CTR
Fitter Windows is a double glazing company supplying and installing a range of products including windows, doors and conservatories to households across Harlow, Essex, Dartford and Kent.
Revenue Generated: £413,076
£11.58Cost per lead21%Lead to appointment rate11.49%Cost of sale
Heat Pumps UK provides households with information relating to heat pumps and their effectiveness as a replacement for old inefficient heating systems. With quality advice about heat pumps and the available government funding opportunities, the intention is to prompt potential customers to enquire about eligibility for grants through trusted installers who can help them get a heat pump installed.
Read the full case study
Homestyle Windows are a home improvements company in the South East of England offering a range of windows, doors, conservatories and roofline products to customers across Hampshire, Surrey and the wider region. With over 20 years of experience in the industry, their products and installations are backed with 10-year insurance guarantees.
£72Average CPA£28Average CPL (branded)
South of England based Just Remortgages is a long established specialist mortgage broker. They help clients release equity and consolidate debts to lower their monthly costs, often saving clients thousands of pounds.
Read the full case study
KP Law is a law firm that operates on a no-win no-fee basis, deriving the revenue with a pre-agreed percentage out of any compensation amount won. We have been working with them under various company names, including Keller Lenkner and Keller Postman since November 2020.
Read the full case study
Luvanto, part of QA Flooring Solutions, is one of the UK's favourite and fastest growing LVT companies, offering luxury vinyl tile flooring to domestic and commercial customers.
500+New keywords ranked+500New keywords ranking
Secure Home Systems are one of the fastest growing home security systems providers in the UK. Established in 2015, the company - nominated for the 2024 British Security Awards Installer of the Year - were keen to extend their reach to provide home security systems and monitoring services to a wider customer base.
Read the full case study
Switchable.co.uk empowers homeowners to switch to a more sustainable and cost-effective future. As a comparison website, its aim is to connect potential customers with installers who can help them install home energy efficient measures to generate long-term savings.
Read the full case study
Ultra-Seal are a leading home improvement company offering a range of services from new windows and doors to conservatories and orangeries that transform your property. They're Wirral-based, so they're local to our team, and together we've been able to take their expert service offerings and get them in front of the eyes of potential customers to help their business grow.
+495%Organic Traffic+268.75%Organic Leads-56.73%Organic CPLNeed more information? Get in touch with our expert team today.
Talk to a specialist
A real specialist picks up - never a call centre.A real specialist picks up.
Talk to a specialistOr call 0151 453 1203We use essential cookies to make the site work. We would also like to set analytics and advertising cookies to understand how the site is used and to measure our campaigns. Read our cookie policy.
