Impact Energy install air source heat pumps across the UK and are an Octopus Trusted Partner and Cosy Accredited Installer. They came to Lead Pronto to build a steady flow of homeowners ready to replace an ageing boiler, at a cost per lead their sales team could live with.
500+Leads per month
30%Appointment rate£25Cost per leadHeat pumps are a considered purchase, so the job was never just volume. We produce the video creative in-house, run it on Meta UK-wide, and land every click on a page we designed and built on Impact Energy's own domain - one that leads with the Octopus partnership and qualifies the homeowner before anyone picks up the phone.
A heat pump is a big, unfamiliar purchase, and most homeowners start out unsure whether it suits their house or what it would really cost them. That makes cheap leads easy to buy and good ones hard. Impact Energy needed volume that still converted into surveys their engineers would want to attend, without their own team having to produce a fresh ad every week to keep it going.
Cheap heat pump leads are easy to buy. The brief was volume that still turns into surveys worth attending.
We took on creative and conversion as one job. The ads are produced in-house and speak to the thing homeowners actually worry about - an old boiler quietly costing them money - then hand over to a landing page we designed and built on Impact Energy's own domain. That page puts the Octopus Trusted Partner and Cosy Accredited Installer credentials up front, because trust is what turns a curious click into a booked survey, and it asks the qualifying questions before an enquiry ever reaches the sales team.
The account now delivers more than 500 leads a month at a £25 cost per lead, and 30% of those leads convert into a booked appointment.
Every asset on this campaign carries the Impact Energy brand and none of ours - the video and the page the traffic lands on.
Nobody wakes up wanting a heat pump. They want a warm house and a smaller bill, so the ads start there and let the technology arrive second. Each cut is built for sound-off viewing, gets the offer on screen inside the first few seconds, and carries the Octopus partnership as the reason to believe it.
The page opens on the credentials that settle a homeowner's nerves - Octopus Trusted Partner and Cosy Accredited Installer - before it asks for anything. Only then does it move to the qualifying questions, so the enquiries that reach the sales team are the ones worth ringing.
The real numbers behind the brands we scale - revenue, appointments booked and cost of sale, straight from the dashboard.
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