Manufacturers and installers of bespoke windows, doors and conservatories, Leeds-based Diamond Windows. Unlike many competitors, they manufacture their products on their own on-site manufacturing unit to create individually made to fit windows and doors to their clients' specific requirements.
Revenue Generated: £136,726.00
35%Appointment rate
£33Cost per lead£96.70Cost per appointmentManufacturers and installers of bespoke windows, doors and conservatories, Leeds-based Diamond Windows. Unlike many competitors, they manufacture their products on their own on-site manufacturing unit to create individually made to fit windows and doors to their clients’ specific requirements.
Diamond was looking for additional lead volume for their sales team. We originally had been working with their team indirectly by supplying social leads to them through one of our appointment setters but the focus was changed to generate more PPC leads.
Diamond was looking for additional lead volume for their sales team.
The campaign had some initial teething issues with the way in which the new campaign (PPC) leads were being handled by the Diamond Windows sales team.
To smooth out issues, we arranged a call with the client and business owner to run through how these new leads were being handled. We discovered that the client had been putting these leads into an automatic dialler, which would be the normal process with social leads but not the right option for PPC leads.
However, we needed to work with the client on the user journey and how these PPC leads should be handled by their sales teams, as they needed to be treated completely differently than the social leads they had been receiving previously.
Diamond Windows have experienced excellent results from their initial PPC campaign. Over the first 10 weeks they were able to generate over £136k in revenue for an ad spend of just over £8.5k.
This generated 251 leads at a cost-per-lead of £33.
The end result was 22 sales at a cost per sale of £386 and an average customer spend of just over £6,200.
An Ad Spend: £8,507.01
Leads: 251
CPL: £33
App Rate: 35%
Cost per appointment: £96.7
Sales: 22 sales
Rev Generated: £136,726.00
Cost Per Sale: £386.68
Average Customer Spend: £6,214
The real numbers behind the brands we scale - revenue, appointments booked and cost of sale, straight from the dashboard.
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