Real-time web leads
Verified enquiries from our own funnels and brands, delivered to your CRM or dashboard the second the form is submitted. Matched to the criteria you agree before launch.
Start receiving leads
Innovation & Tech Business of the Year 2026
Pay Per Lead Generation for UK Businesses
Lead Pronto is a UK pay-per-lead agency. We run the advertising, capture each enquiry and deliver it to your sales team the moment it is made, and you pay a fixed price for every lead delivered, from £15 per lead, with no retainer, no contract and no notice period. If you would rather we filled your diary, booked appointments start from £130. We run pay-per-lead campaigns in more than 40 UK sectors, from solar, roofing and insulation to mortgages, life insurance and legal claims.
A real specialist picks up - never a call centre
Trusted by some of the biggest brands in the UK
What is pay per lead?
Pay per lead is a way of buying new business where you pay a fixed price for each enquiry delivered to you, rather than paying for advertising or agency time. The lead generation company carries the cost of the campaigns, and you only pay when a real enquiry reaches your sales team.
Getting an agency on board for your marketing and lead generation does not always guarantee results. Traditional marketing methods may not always work for you, meaning that you may not get a decent return on your investment. That’s why it may make sense to use a digital agency like Pronto who provide you with the option of Pay Per Lead (PPL) marketing and have industry expertise in your sector.
Businesses who opt for a pay per lead method will often get better results. That is because it is in the interests of both parties to generate quality leads as the lead generation provider won’t establish a long-term relationship with their client unless genuine leads that convert are provided. Pronto can help you capitalise and provide you with leads that produce results and that you will be happy to pay for now and into the future.
Talk to a specialistHow much does pay per lead cost in the UK?
Pay per lead in the UK costs from £15 to £150 a lead with Lead Pronto, depending on the sector. Most consumer sectors start at £15 to £25 a lead; high-value sectors such as legal claims and commercial solar cost more because each case is worth more to the buyer.
| Sector | Leads from | Exclusive? | Page |
|---|---|---|---|
| Driveways | From £15 | Yes | driveway leads |
| Double glazing, windows and doors | From £15 | Yes | double glazing leads |
| Air source heat pumps | From £15 | Yes | heat pump leads |
| Home security and CCTV | From £15 | Yes | home security leads |
| Life insurance | From £15 | Yes | life insurance leads |
| Mortgage protection | From £15 | Yes | mortgage protection leads |
| Loans | From £15 | Branded or non-branded | loan leads |
| Kitchens | From £18 | Yes | kitchen leads |
| Roofing | From £20 | Yes | roofing leads |
| Mortgages | From £22 | Yes | mortgage leads |
| Insulation | From £22 | Yes | insulation leads |
| Boilers | From £22 | Shared, or exclusive on a branded campaign | boiler leads |
| Solar | From £18 | Non-exclusive, or exclusive on request or as a branded campaign | solar leads |
| Conservatory roofs | From £30 | Shared, or exclusive on a branded campaign | conservatory roof leads |
| Bridging finance | From £35 | Yes | bridging finance leads |
| Legal claims | From £60 | Yes | legal leads |
| Commercial solar | From £150 | Exclusive, or non-exclusive on request | commercial solar leads |
Get a price for your sector
Tell us your sector and the areas you cover, and we will quote a cost per lead before anything goes live. No retainer, no contract, no notice period.
Get a price
How pay per lead works with Lead Pronto
Lead generation involves providing clients with potential customers who are actively interested in their products or services. Pay per lead or cost per lead is effectively an arrangement between us and a business to help generate leads for which the company will pay a commission for each lead. A lead would typically be an event, such as a sign up form with contact information, to give the business an opportunity to follow up that lead with that potential customer.
We will come to an agreement with you about how much each lead will cost and how many we are to deliver each month. This enables you to set a budget so that you know you won’t overspend and you’ll have the certainty that you only have to pay us once we have delivered you with useful leads. In addition to fixed price leads, we can in some cases generate qualified leads.
Talk to a specialistExclusive or shared, real time or aged: what you are buying
An exclusive lead is sold to one business only. A shared lead goes to a small number of buyers, which brings the price down but puts you in a race to call first. Most Lead Pronto sectors sell exclusive leads by default, including solar, roofing, heat pumps, insulation, mortgages, life insurance and legal claims. In boilers, standard leads are shared with a small number of buyers, and leads from a branded campaign run under your own name are exclusive to you. Every lead is delivered the moment the enquiry is made, never in a next-day batch, so you are calling while the customer is still looking.
Why choose pay per lead generation?
Unlike pay per click, where you pay when an ad is clicked on, regardless of whether you capture any data to follow up, PPL brings high quality leads without any upfront financial risk to you. Leads can be followed up and are generally more effective than PPC for a number of reasons:
- The leads are likely to still be warm as the potential customer will still be interested in your products.
- You are not paying for those who have clicked on your ads without a genuine interest in your product or service.
- You only pay for those leads that have a realistic prospect of leading to a conversion.
If your current method of digital marketing and generating leads is proving expensive, or you need more leads or aren’t getting enough qualified leads that you can follow up on, switching to PPL approach might bring you better results.
Talk to a specialistQualified leads
Qualified before they reach you
Every lead is checked against the criteria we agree with you before launch, and delivered the moment the enquiry is made - never in a next-day batch.
24/7 campaign management
Accountability with dedicated account manager
We are highly responsive to our clients and their feedback. Contact us through one of our channels, including WhatsApp, and one of our dedicated account managers will respond at the earliest available opportunity.
An approach to suit you
Flexible options for working with us
As lead generation experts, Pronto has several models for how we distribute leads and how you pay for them, including a lead model that is bespoke to you - please enquire for more detail. We provide a mixture of volume and quality, working with sales teams and delivering leads via a customised strategy to ensure ROI is high.
Pay as you go
Pay for what you get
No retainer and no monthly fee. You pay for the leads we deliver, and if they stop working for you, you stop buying - it is pay as you go.
Three ways to work with us.
Our core model
Pay per lead
From£15per lead delivered*
*A guide price. Your exact cost per lead depends on your sector and the area you cover - ask us for a quote
Volume guaranteed
- Delivered to your CRM the second the form is submitted
- Matched to the criteria you agree before launch
- A dedicated account manager on your campaign
- No contract and no notice period - pay as you go
New for 2026
Pay per appointment or hot key
From£130per booked appointment*
*Price depends on area and the criteria for an appointment
Booked into your diary
- 82% of booked appointments are attended
- Qualified and confirmed before it reaches you
- Your closers only close - no chasing
- A rejection policy is included in every campaign
Full-service
Brand marketing
25%of ad spend, our fee
Managed campaigns under your own name, charged weekly or monthly
Built around your brand
- Campaigns built and run under your own brand
- Creative, media buying and reporting handled end to end
- Suited to brand marketing and long-run demand
- A typical fee of 25% of the ad spend we manage
How we generate and qualify your leads
Pronto can help your company by generating high quality leads on a pay per lead basis to really supercharge your business. Our leads come from multiple channels including SEO and digital ad platforms such as Google, Facebook, Twitter, TikTok and Instagram, to provide you with pay per lead success. With an SEO approach to pay-per lead, we can tailor the arrangement so you’ll only pay for each lead that is delivered as a direct result of our SEO efforts, rather than paying for general SEO work.
As a pay per lead agency, we create effective ads to generate leads, increase brand awareness, attract new followers or drive traffic to your website or made-for-purpose user-friendly landing pages. Through our lead generation process, we can deliver a set number of leads at an agreed cost, ensuring that you don’t go over budget and can start to drive business growth.
What we offer
Talk to a specialistQualified booked appointments
We qualify the enquiry, confirm the details and book the appointment straight into your team's diary - so your closers spend their time closing, not chasing.
Fill your diaryBranded lead generation campaigns
Full campaigns run under your own brand - your name on the ads and landing pages, our engine behind them. You build pipeline and brand equity at the same time.
Launch your campaign
Let's get your project started!
01
Insight and development
We give insight on our sector knowledge and how to generate the best results. We will then develop the asset and set up your lead flow.
02
Feedback
Once you start to get a steady stream of leads, we work with you to gain feedback on lead quality to see if any improvements are needed.
03
The next steps...
It's time to test! Once you are in a stable place we can begin to help you maximise your profits by testing various assets and messaging to help make you the most money possible!
Need more information? Get in touch with our expert team today!
Earned expertise.
Proven results.
An award-winning agency with elite partner status across the world's biggest platforms. Let our certified team build your strategy.
2026
Innovation & Tech Business of the Year 2026
City of Liverpool Business Awards, hosted by Downtown in Business
Awarded for the work transforming Lead Pronto through AI - Pronto AI, the platform our team built, now sits behind every campaign we run.
2026
Best Marketing & Advertising Firm of the Year 2026
Global 100 Awards
2026
Best Pay‑Per‑Lead Digital Lead Generation Agency 2026
SME News Business Elite Awards
2026/27
Best Pay‑Per‑Lead Digital Lead Generation Agency 2026
Manchester & North West England Prestige Awards 2026/27
Pay per lead, pay per appointment or a retainer?
With a pay per lead marketing strategy, it is in our interests to make sure that the compliant leads generated will convert for you and help you meet your business goals. Each of the leads delivered is GDPR compliant and matched to the criteria you agree before launch. In sectors such as heat pumps, ECO, insulation and legal, leads are exclusive to you.
We run branded and non branded campaigns focused on your target audience. We care about the end customer, their experience and how our activity can add value to your campaigns, boost business and generate sustainable growth.
As a lead generation company with a proven track record, we are small enough to care, big enough to trust. That is why we are rapidly becoming one of the largest providers of effective lead generation and pay per lead services in the country.
Unlike many other lead generation agencies, we deliver high quality leads and sales ready leads that will bring you a genuine return on investment. This focus on being a results-driven business ensures that your goals are aligned with the lead campaign we run for you.
| Pay per lead | Pay per appointment | Agency retainer | |
|---|---|---|---|
| What you pay for | Each enquiry delivered | Each appointment booked and confirmed | Agency time, whatever the results |
| Lead Pronto price | From £15 per lead | From £130 per booked appointment | Not offered on this model |
| Who calls the customer first | Your team | Our team, before booking | Your team |
| Contract | None, no notice period | None, no notice period | Usually a minimum term |
Browse our popular sectors
Bespoke campaign?
Is your sector not here? Send us your brief - if there are buyers for it, we can generate leads for it.
WHAT OUR PARTNERS SAY.
“Relevant, local and genuinely interested”
The enquiries are relevant, local, and genuinely interested - not time-wasters. It's clear they understand the glazing industry and what actually converts, not just sending volume for the sake of it. A professional, transparent company that delivers what they promise.
Thomas RowlandsVerified Google review
“Super impressed with the leads”
Super impressed with the leads from Pronto. We have been working with them for a few months now following a recommendation from another solar panel installer and the experience has been excellent from the whole team. Really happy and looking forward to carrying on our partnership!
HoneyVerified Google review
“Supplying leads in only one week”
I enquired with Lead Pronto in August regarding needing Solar Leads after hiring more staff. The onboarding was quick and easy and they got me up and running and were supplying leads in only 1 week. The Lead Pronto team have been great to work with and very friendly and helpful. I would not hesitate to get in touch if you are looking to get more leads for your business.
Matthew PerkinsVerified Google review
“The leads come through quickly”
Great company to work with. The leads come through quickly and the team are very helpful whenever we have questions. Would highly recommend
Chelsea EwinVerified Google review
“Great quality leads at competitive prices”
Great quality leads supplied at competitive prices and the team are so easy to communicate with if we ever need anything
Gemma MarcianoVerified Google review
“Always available and deliver what they say they will”
I have been working with Lead Pronto for nearly two years now. Together we have built an array of sustainable lead sources that both meet our CPA targets, lead volumes and conversion levels. The guys are approachable and always offering new ideas on lead generation solutions.
Danny PlannerJust Remortgages
“Always quick to respond”
We've been using Lead Pronto for a while now, and our company has seen significant benefits from the campaigns we're part of. Whenever an issue arises, Sian and Mark are always quick to respond, providing prompt and effective resolutions. Their support ensures everything runs smoothly, and we highly appreciate their dedication.
Kevin Paul AlbisDirector, Home Fixology
“Experienced and knowledgeable”
Lead Pronto are both experienced and knowledgable in all fields of internet based marketing. I enjoy regular feedback and advanced management information that allows me the flexibility I need to adjust my spend to the current trend.
Martin DeanFitter Windows
“Delivered exactly what they promised”
We have been working with Lead Pronto for over a year now and they have been brilliant! Delivered exactly what they promised and continue to do so. Great work guys
Paul HarrisonUPS Solar
“By far one of the best out there”
We have been using this platform for over a year now for the business and there customer service & costs are by far one of the best out there in the industry. Highly recommend.
Leonna SpearsVerified Google review
“Business is expanding nicely”
I came across lead pronto through a friend as I was struggling to really get my business out there outside of my current audience, I've been working with them for the last few months and they've been nothing but brilliant to work with. Business is expanding nicely with lot's of new leads coming my way. Thank you everyone at team Lead Pronto!
Liam EnnisVerified Google review
“They've consistently delivered”
The team at Pronto deserves nothing but praise! It's been nearly a year since we began working together and they've consistently delivered. Very happy
Kaitlyn AshworthVerified Google review
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The work
Creative from across our network
Fresh ad creative, produced in-house and refreshed every day across every sector we run.
Pay per lead FAQs
How does pay per lead work?
You pay for each lead we deliver and nothing else. There is no retainer and no monthly fee, and no contract and no notice period, so if the leads stop working for you, you stop buying.
How much does a lead cost?
Leads start from £15 per lead. That is a guide price: your exact cost per lead depends on your sector and the area you cover, so ask us for a quote.
How quickly can leads start?
Leads can start within 24 hours, based on a full onboarding call and setup with our sales team.
Are the leads exclusive to me?
In sectors such as heat pumps, ECO, insulation and legal, leads are exclusive to you. Tell us what you need on the onboarding call and we will confirm what is available in your sector.
How are the leads generated and qualified?
Leads come from multiple channels including SEO and digital ad platforms such as Google, Facebook, TikTok and Instagram. Every lead is GDPR compliant, checked against the criteria we agree with you before launch, and delivered the moment the enquiry is made rather than in a next-day batch.
What is the difference between pay per lead and pay per appointment?
A lead is a real-time enquiry delivered to your team to call. An appointment is one we have already called and confirmed, from £130 per booked appointment, with 82% attended and a rejection policy included in every campaign.
Which sectors do you sell pay per lead in?
We run pay-per-lead campaigns in more than 40 UK sectors, including solar, double glazing, roofing, insulation, heat pumps, boilers, driveways, mortgages, life insurance, loans and legal claims. Most consumer sectors start at £15 to £25 a lead, and high-value sectors cost more, such as legal claims from £60 and commercial solar from £150.
Is pay per lead better than paying an agency retainer?
It depends on where you want the risk to sit. With pay per lead you pay only for enquiries delivered, with no retainer, no contract and no notice period, so your cost moves with results. With a retainer you pay for agency time whether or not the leads arrive.
Start buying leads on a pay-per-lead basis
Need more information? Get in touch with our expert team today.
Talk to a specialist