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Innovation & Tech Business of the Year 2026
Commercial Solar Leads for UK Installers
Lead Pronto is a UK pay-per-lead agency that sells pre-qualified commercial solar leads to installers working on commercial and industrial projects. We generate enquiries from businesses, landlords and site owners looking to install solar on their own premises, qualify them, and deliver them live on a pay-per-lead model. For UK commercial and industrial solar installers looking to grow their pipeline with qualified enquiries or booked appointments, we offer exclusive and shared lead options, pricing from £150 per lead and £250 per appointment.
A real specialist picks up - never a call centre
Trusted by some of the biggest brands in the solar industry
The numbers that matter
Our commercial solar campaign numbers
Commercial solar leads per week30+
We generate 30 or more commercial solar leads a week, and scale the volume to what your survey team can actually visit
Cost per commercial solar lead£150
Our commercial solar campaigns run from £150 per lead, with booked appointments from £250
Business solar leads generated3,000
We have generated 3,000 business solar leads for installers working on rooftop, ground-mount and car-park canopy projects
Cost per booked appointment£250
Booked appointments cost from £250, priced on the size of the job, which we size from the system in kW and the current energy bill
Live in48h
Campaigns go live within 48 hours of onboarding, so your team is working commercial enquiries the same week
How our commercial solar lead generation works
Our business solar leads connect solar panel installers with high-value business enquiries from prospects with clear financial and net-zero ambitions. We run some of the largest-spending solar campaigns in the UK, and that spend buys quality data of businesses actively pricing a commercial system.
Where our commercial solar leads come from
Our commercial solar leads come from multiple channels, including digital advertising platforms such as Google Ads, Facebook, TikTok, Instagram, LinkedIn and native ads. Search leads are usually high intent, because a facilities manager or business owner will have genuine interest in sourcing a commercial PV solution.
How we qualify commercial solar leads
Every commercial solar lead is qualified against the criteria you set: the type of site, your ideal customer profile, the roof or land available, current energy spend, indicative project size, decision-making authority, including facility managers where relevant, and whether the business owns or leases the premises. That verification improves lead quality and helps capture the right contact details so your sales team can connect quickly with genuine opportunities.
Exclusive vs shared commercial solar leads
We offer two models. Exclusive solar leads run as a branded campaign under your own name, which gives you more control and better quality, or you can take non-exclusive lead generation at a lower cost per lead. Exclusive commercial leads can also be delivered as booked site surveys for the most engaged prospects.
Quality leads direct to you
All leads are GDPR compliant and delivered to you via your dashboard or CRM the second the form is submitted. You get a dedicated account manager as a single point of contact with full accountability, plus regular reports showing a true measure of your results.
Buy commercial solar leads that convert
We own high-ranking, trusted brands that generate enquiries from businesses actively looking at rooftop, ground-mounted and car-park solar rather than recycled data. As commercial buyers usually assess solar as a well considered business decision, not as an impulse purchase, we ensure our campaigns address many businesses' capital expenditure concerns. Cash flow, ROI, operational expenditure reduction and asset valuation are the focus rather than impulse benefits.
Fitting solar on homes instead? We also generate residential solar leads for UK installers.
3,000Business solar leads generated
Why commercial solar leads convert
A business enquiring about solar is doing it for a reason it can put a number on: a standing energy bill it wants to cut, a lease event, a net-zero commitment or a landlord asking about roof space. That makes commercial solar enquiries more involved, with commercial solar leads often taking several months to close, but far larger in value, and it means the qualifying questions matter more than the volume.
We generate high quality leads via a number of key solar lead generation methods. Our social team generates thousands of new leads each month across numerous platforms, while our PPC team ensures you get the best return from paid search; Google Ads for solar searches can cost around £2-8 per click, which is why targeting matters. Our SEO team can get your website ranking for the key solar terms in your locality, and optimising your Google Business Profile helps build trust and improve local search visibility to grow organic traffic.
When you need both volume and quality, and perhaps a different approach from generating your own leads, we excel at bringing you the solar PV leads you need. Our landing page skills ensure that the pages your potential customers are directed to are properly optimised to encourage the conversions you need.
We use high converting landing pages to ensure our lead generation services balance volume with lead quality for commercial solar installers. View our example solar lead landing page that generates a high volume of new solar business for our clients.
Three ways to work with us.
Our core model
Pay per lead or revenue share
From£150per lead delivered
No retainer, no contract - you pay per lead and nothing else
Volume guaranteed
- Delivered to your CRM the second the form is submitted
- Matched to the criteria you agree before launch
- A dedicated account manager on your campaign
- No contract and no notice period - pay as you go
New for 2026
Pay per appointment or hot key
From£250per booked appointment*
*Price depends on area and the criteria for an appointment
Booked into your diary
- 82% of booked appointments are attended
- Qualified and confirmed before it reaches you
- Your closers only close - no chasing
- A rejection policy is included in every campaign
Full-service
Brand marketing
20%of ad spend, our fee
Managed campaigns under your own name, charged weekly or monthly
Built around your brand
- Campaigns built and run under your own brand
- Creative, media buying and reporting handled end to end
- Suited to brand marketing and long-run demand
- A typical fee of 20% of the ad spend we manage
Revenue share is available in solar - you pay from the sale rather than the lead.
What we offer
Qualified booked appointments
We qualify the enquiry, confirm the details and book the appointment straight into your team's diary - so your closers spend their time closing, not chasing.
Fill your diaryBranded lead generation campaigns
Full campaigns run under your own brand - your name on the ads and landing pages, our engine behind them. You build pipeline and brand equity at the same time.
Launch your campaign
What do commercial solar leads cost?
Commercial solar lead pricing depends on exclusivity, project size and the area you cover. Exclusive, pre-qualified commercial solar leads go to one installer only and cost more than shared leads. We work on a flexible pay-per-lead model with no long-term contract.
Book a discovery call for a price for commercial solar leads in your area.
Commercial solar leads
from£150
per lead
- Booked appointments from £250
- Exclusive and non-exclusive options
- Priced on system size and energy spend
No sales? No pay!
Only pay for results*
Revenue share is available in solar, so you pay us out of the sale rather than for the lead. If nothing sells, your solar leads cost you nothing - it is more of a partnership than a typical client and service provider relationship. *Trials on pay per lead models are typically required first before entering into revenue share - please enquire to see if you can start straight away on revenue share.
24/7 campaign management
Accountability with a dedicated account manager
We are highly responsive to our solar clients and their feedback. If included in your campaign setup, account oversight can also include a live dashboard for tracking lead flow and campaign performance. Where used, AI tools can help identify high-intent leads before competitors. Contact us through one of our channels, including WhatsApp, and one of our dedicated account managers will respond at the earliest available opportunity.
Your call
Flexible pricing models to suit you
Pay per lead, pay per appointment or revenue share - whichever suits the way you sell solar. We switch you between them as your pipeline needs change, rather than tying you to one model.
Sector specialists
70 years combined experience
Our team brings 70 years of combined experience across paid social, search and lead generation for home improvement and energy brands. That knowledge goes straight into your solar campaign.
Any scale
Big or small, we work with both
From single-crew installers to national solar brands, we size the campaign to your capacity. You get the volume your team can actually install, and we scale it up when you are ready.
Full visibility
Data and business insights
Live dashboards and reporting on every lead, appointment and outcome. You can see exactly what your spend returns rather than taking our word for it.
We create branded commercial solar campaigns to help you stand out
Through branded campaigns built for a business audience, with case-study led creative, site photography and educational content across paid search, paid social and LinkedIn, we help you stand out from other commercial solar firms and reach decision-makers who understand what a payback period is before they enquire.
We can start delivering commercial solar leads within 48 hours
Like you, we are a lead generation company that likes to move quickly. Once we have had a full onboarding call and you have provided everything we need to set your commercial solar campaign up, we can be live and deliver leads within 48 hours. We can scale the campaign when required to generate a larger volume of commercial solar opportunities. A free consultation can be part of that onboarding call to review your current lead generation approach before launch.
Not double-sold without your knowledge
Our commercial solar leads are likely to be a good fit for you, but most importantly can be exclusive to you depending on the arrangement you enter with us, helping you avoid raw leads being circulated without transparency. Opt for pre-qualified leads or exclusive and non-exclusive lead generation, with exclusive or pre-qualified options designed to give installers more control over lead quality.
- Exclusive & non-exclusive leads
- Real-time delivery
- 24/7 campaign management
- No sales? No pay!
Commercial solar leads FAQs
How much do commercial solar leads cost in the UK?
Commercial solar lead pricing depends on exclusivity, project size and the area you cover. Exclusive leads go to one installer alone and cost more than shared leads. We work on a flexible pay-per-lead model with no long-term contract.
As a guide, commercial solar leads start from £150 per lead. Booked appointments start from £250 and are priced on the size of the job, which we size from the system in kW and the current energy bill.
What counts as a commercial solar lead?
A commercial solar lead is an enquiry from a business, landlord or site owner about installing solar panels on premises they own or lease, rather than a homeowner enquiring about their own roof.
That covers many different rooftop arrays including those placed on warehouses, factories and offices, ground-mount systems on land, and car-park canopies.
Are your commercial solar leads exclusive or shared?
Both types of commercial solar panel leads are available. Exclusive commercial solar leads are sold to one installer only and priced accordingly. Shared leads go to a small number of installers and cost less.
Exclusivity is agreed before any campaign goes live, so you always know which you are buying.
How quickly can you start delivering commercial solar leads?
Once we have completed an onboarding call and you have supplied what we need to build the campaign, we can be live within 48 hours.
Volume is scaled to match your capacity and what your survey team can actually visit rather than pushed at you from day one.
Do you cover the whole of the UK for commercial leads?
Yes. We run commercial solar campaigns nationally and can target by region, county, radius or postcode where you only operate in part of the country.
Tighter geographic targeting usually raises the cost per lead, because the available audience is smaller.
How are commercial solar leads different from residential ones?
Commercial enquiries have longer sales cycles and can take 6-12 months to close, with more people involved in the decision and far higher contract values than residential solar.
They are qualified differently as a result. We ask about the site, the roof or land, the current energy spend and who signs off, rather than treating it like a homeowner enquiry.
Can we buy commercial solar appointments instead of leads?
Yes. Booked appointments start from £250 and put a confirmed site survey in your diary rather than an enquiry your team has to chase. The price moves with the size of the job, which we size from the system in kW and the current energy bill.
Installers with a strong phone team usually take leads. Installers who would rather their surveyors simply turned up somewhere usually take appointments.
What happens if a commercial solar lead is not valid?
Leads that do not meet the qualifying criteria we agree at the outset are replaced.
The criteria are set during onboarding, so both sides know what a valid commercial solar lead looks like before any spend goes live.
Let's get your project started!
01
Discovery call
We talk through your goals, agree the criteria a solar lead has to meet and confirm the areas you cover, then set up your lead flow around them.
02
Campaign launch
We build the creative and the funnels your campaign runs on, then take you live and start delivering solar leads into your CRM.
03
Optimise for profitability
We work the cost per lead and the appointment rate together with you, then scale what converts and cut what does not.
Need more information? Get in touch with our expert team today!
Earned expertise.
Proven results.
An award-winning agency with elite partner status across the world's biggest platforms. Let our certified team build your strategy.
2026
Innovation & Tech Business of the Year 2026
City of Liverpool Business Awards, hosted by Downtown in Business
Awarded for the work transforming Lead Pronto through AI - Pronto AI, the platform our team built, now sits behind every campaign we run.
2026
Best Marketing & Advertising Firm of the Year 2026
Global 100 Awards
2026
Best Pay‑Per‑Lead Digital Lead Generation Agency 2026
SME News Business Elite Awards
2026/27
Best Pay‑Per‑Lead Digital Lead Generation Agency 2026
Manchester & North West England Prestige Awards 2026/27
WHAT OUR PARTNERS SAY.
“Relevant, local and genuinely interested”
The enquiries are relevant, local, and genuinely interested - not time-wasters. It's clear they understand the glazing industry and what actually converts, not just sending volume for the sake of it. A professional, transparent company that delivers what they promise.
Thomas RowlandsVerified Google review
“Super impressed with the leads”
Super impressed with the leads from Pronto. We have been working with them for a few months now following a recommendation from another solar panel installer and the experience has been excellent from the whole team. Really happy and looking forward to carrying on our partnership!
HoneyVerified Google review
“Supplying leads in only one week”
I enquired with Lead Pronto in August regarding needing Solar Leads after hiring more staff. The onboarding was quick and easy and they got me up and running and were supplying leads in only 1 week. The Lead Pronto team have been great to work with and very friendly and helpful. I would not hesitate to get in touch if you are looking to get more leads for your business.
Matthew PerkinsVerified Google review
“The leads come through quickly”
Great company to work with. The leads come through quickly and the team are very helpful whenever we have questions. Would highly recommend
Chelsea EwinVerified Google review
“Great quality leads at competitive prices”
Great quality leads supplied at competitive prices and the team are so easy to communicate with if we ever need anything
Gemma MarcianoVerified Google review
“Always available and deliver what they say they will”
I have been working with Lead Pronto for nearly two years now. Together we have built an array of sustainable lead sources that both meet our CPA targets, lead volumes and conversion levels. The guys are approachable and always offering new ideas on lead generation solutions.
Danny PlannerJust Remortgages
“Always quick to respond”
We've been using Lead Pronto for a while now, and our company has seen significant benefits from the campaigns we're part of. Whenever an issue arises, Sian and Mark are always quick to respond, providing prompt and effective resolutions. Their support ensures everything runs smoothly, and we highly appreciate their dedication.
Kevin Paul AlbisDirector, Home Fixology
“Experienced and knowledgeable”
Lead Pronto are both experienced and knowledgable in all fields of internet based marketing. I enjoy regular feedback and advanced management information that allows me the flexibility I need to adjust my spend to the current trend.
Martin DeanFitter Windows
“Delivered exactly what they promised”
We have been working with Lead Pronto for over a year now and they have been brilliant! Delivered exactly what they promised and continue to do so. Great work guys
Paul HarrisonUPS Solar
“By far one of the best out there”
We have been using this platform for over a year now for the business and there customer service & costs are by far one of the best out there in the industry. Highly recommend.
Leonna SpearsVerified Google review
“Business is expanding nicely”
I came across lead pronto through a friend as I was struggling to really get my business out there outside of my current audience, I've been working with them for the last few months and they've been nothing but brilliant to work with. Business is expanding nicely with lot's of new leads coming my way. Thank you everyone at team Lead Pronto!
Liam EnnisVerified Google review
“They've consistently delivered”
The team at Pronto deserves nothing but praise! It's been nearly a year since we began working together and they've consistently delivered. Very happy
Kaitlyn AshworthVerified Google review
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Innovation & Tech Business of the Year 2026
Introducing our award-winning team
Scott Evans
CEO
Sam Garner
CMO
Ollie Creevy
Managing Director
Lauren Renshaw
Marketing Director
Mark Dillon
Account Director
Sean Conway
Head Of Partnerships
Simon Doyle
Content Manager
Louie Bartlett
Head of UX & Creative
Ben Ikin
Head of Paid Media
Holly Connolly
Finance Manager
Harley Williams
Partnership Manager
Aaron Dwyer
Senior Software Engineer
Sian Thomas
Account Manager
Holly Murphy
Account Manager
Sam Jones
UX & Conversion Specialist
Skye Darlington
UX Designer
Louis Melia
Paid Social & Native Manager
Louise Passingham
Finance Executive
Daniel Jones
Data Executive
Nathan Graham
SEO Manager
Rebecca Woodward
Assistant
Chloe Orford
Paid Social Executive
Libby Gahan
Paid Social Executive
Jake Blundell
Data Executive
Joey Bergin
Sales Executive
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The work
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Fresh ad creative, produced in-house and refreshed every day across the network.
Work with an award-winning lead generation company
Need more information? Get in touch with our expert team today.
