What makes one solar lead more expensive than another?

Four things move the price more than anything else. Exclusivity: a lead sold to you alone costs more than one shared between installers. Targeting: a tight radius around your install teams costs more than a national campaign, because the pool of homeowners is smaller. Volume: consistent weekly volume prices better than ad-hoc top-ups. Verification: a lead checked for the right number, homeowner status and genuine interest costs more and wastes far less of your sales day. The generation channel matters too. Leads generated in house through paid social and PPC behave differently from bought-in data, so it is always worth asking which you are getting.

Are exclusive solar leads worth paying more for?

It is arithmetic rather than principle. A shared lead at a lower price can work for a team with fast, disciplined contact processes, because the sale goes to whoever calls first and quotes best. An exclusive lead protects a smaller team that cannot always ring back within minutes, and the conversion rate is yours to control. We sell both for solar.

Is it cheaper to buy solar leads or booked appointments?

It depends on whether your bottleneck is lead flow or call capacity. Appointments start from £130 and our team makes the calls, so your surveyor gets a confirmed slot in the diary. On our Utilita Home campaign, phone-verified solar leads booked into appointments at 32% and held cost of sale at 18% - the question is simply whether your own team can beat those numbers on the phone.

Are there free solar leads for new partners?

New partners get 20 free leads after their first 100 paid leads, or £400 of free lead credit instead. Both are credited after onboarding and applied at our discretion.

Do I have to sign a contract to buy solar leads?

No. Solar leads are sold pay-as-you-go on a pay-per-lead model, with no retainer and no long-term contract, so you can hold volume to what your install teams can actually fit.

How Much Do Solar Leads Cost in 2026?

Q: How should I compare solar lead providers on price?

Judge cost per sale, not cost per lead. Work backwards from installs: how many leads it takes to reach a homeowner, how many conversations become surveys, and how many surveys close. A £35 exclusive lead that answers the phone can produce a lower cost per sale than a £10 shared lead already talking to three other installers. Track cost per install for a month before judging any lead source, including ours.

Solar leads cost from £25 per lead in the UK in 2026. Branded solar leads - generated under your own company name rather than a comparison brand - start from £35, and booked hotkey appointments start from £130. Those are Pronto's live prices, and this guide explains what sits behind them: what moves the price of a solar lead up or down, the difference between exclusive and shared leads, and how to work out whether any lead price is genuinely good value.

The short answer

Our solar leads are sold on a Pay-Per-Lead model: you pay for each lead delivered, with no long-term contract and no retainer. Pricing starts at £25 per lead, with branded solar leads from £35 and booked appointments from £130. Where you land within that range depends on how tightly you target, whether your leads are exclusive or shared, and the volume you take each week.

New partners get 20 free leads after their first 100 paid leads, or £400 of free lead credit instead. A rejection policy is included in every campaign, so a lead with a dead number or a renter on the end of it goes back to your account manager rather than onto your invoice.

What drives the price of a solar lead

Four things move the price of a solar lead more than anything else.

Exclusivity. A lead sold to you alone costs more than one shared between installers, because you are buying the whole opportunity rather than a head start on it.
Targeting. National campaigns generate leads cheaply; a tight radius around your install teams costs more per lead, because the pool of homeowners is smaller and the ad spend works harder to find them.
Volume. Consistent weekly volume prices better than ad-hoc top-ups, because campaigns can be optimised rather than restarted.
Verification. A raw form fill is cheap. A lead that has been checked before it reaches you - right number, homeowner, genuine interest - costs more and wastes far less of your sales team's day.

The generation channel matters too. Leads generated in-house through paid social and PPC (Google Ads) behave differently from data that has been bought in and re-worked, and it is always worth asking which you are getting.

Exclusive vs shared solar leads

Exclusive leads go to you alone and cost more than shared leads. With a shared lead, the same homeowner is passed to more than one installer and the sale usually goes to whoever calls first and quotes best; the lead is cheaper, but you are paying for a race. With an exclusive lead you are the only company calling, the conversation is cleaner, and your conversion rate is yours to control.

We sell both for solar, and the right choice is honest arithmetic rather than principle: a shared lead at a lower price can work for a team with fast, disciplined contact processes, whilst an exclusive lead protects a smaller team that cannot always ring back within minutes.

Leads vs booked appointments

If your bottleneck is call capacity rather than lead flow, the better buy is often the appointment itself. With solar appointments, our team makes the calls and your surveyor gets a confirmed slot in the diary from £130. On our Utilita Home campaign, phone-verified solar leads booked into appointments at 32% and held cost of sale at 18% - the arithmetic that decides between the two products is simply whether your own team can beat those numbers on the phone.

Judge cost per sale, not cost per lead

The cheapest lead is rarely the cheapest sale. To compare providers properly, work backwards from the installs: how many leads does it take to reach a homeowner, how many conversations become surveys, and how many surveys close? A £35 exclusive lead that answers the phone can produce a lower cost per sale than a £10 shared lead that is already talking to three other installers. Track cost per install for a month before judging any lead source - including ours.

Six questions to ask any provider

Are the leads exclusive or shared - and if shared, with how many companies?
How are they generated: in-house advertising, or bought-in data?
Is there a rejection policy, and what does it cover?
How quickly are leads delivered after the homeowner enquires?
Can targeting be held to the areas your teams actually cover?
Is there a contract term, or is it pay-as-you-go?

We answer all six in writing before a campaign starts. If you want the current price for your area, see our solar leads page or talk to a specialist - a real person picks up, never a call centre.