Innovation & Tech Business of the Year 2026

Window & door appointments your closers can quote

We generate the enquiry, call the homeowner, check what the job actually is - how many windows, what property, what timescale - then either put them through to your sales line or book a quotation slot. Your team quotes on real jobs instead of chasing people who wanted a ballpark figure.

A real specialist picks up - never a call centre

Trusted by 100+ brands since 2018

E.ONHomestyle WindowsMoixaSafestyleEDFThe Window HubUtilitaCompare CompaniesUltrasealSparkInfinity RenewablesJF Law
AnglianGlow GreenWhen The Bank Says NoCheckatradeLeads 2 TradeAiraFitter WindowsSwitchableQTCSolarXpressCity EnergyHS Energy
Optical ExpressEffective HomeK P LawVerisureFAB Home ImprovementsWarmer SolutionsEverestWallop EnergyClydebuiltUPS SolarNational Accident Helpline

The numbers behind the appointments

A proven lead-generation engine, now carrying prospects further down the funnel.

One enquiry.
Three ways it reaches your team.

All three start with the same demand generation. The difference is whether our call team has already had the conversation before the opportunity reaches your closers.

Your call team
A standard lead

Your team starts the conversation

0conversations before delivery Contact details and an expression of interest, nothing more

Your team makes first contact

  • Your team calls, follows up and qualifies
  • No conversation has taken place yet
  • Speed to contact sits entirely with you
  • Best when you have strong internal contact capacity

You pay for the lead delivered. This is our pay-per-lead product, and it suits teams with the capacity to make first contact quickly.

A live transfer (hot key)

Connected while they are still on the phone

Liveon the same call Your closer speaks to them before they have hung up

Straight to your sales line

  • Our call team speaks to the prospect and matches them against your criteria
  • Warm introduction, then put through to your sales line
  • No callback gap and no no-show to manage
  • Needs a closer free to take the call in your hours
Talk about transfers
A booked appointment

An agreed time in your team's diary

82% of booked appointments are attended

Booked into your diary

  • Our call team speaks to the prospect and matches them against your criteria
  • Date, time and appointment type agreed with the prospect
  • Booking and qualification notes land in your diary or CRM
  • Works around survey routes and fixed field capacity
Talk about appointments

Phone-based window and door teams tend to take transfers. Field sales and survey teams tend to take diary slots. Plenty of clients run both, split by area or by time of day.

From window and door enquiry to a live call or a booked slot

We agree the rules first, then build one joined-up acquisition and qualification flow around the capacity of your sales team.

  1. Define the appointment

    We agree service areas, exclusions, project criteria, diary capacity and what your team needs to know before attending.

  2. Generate demand

    Our paid social, PPC (Google Ads), landing-page and creative teams generate window and door enquiries under the campaign model agreed with you.

  3. Speak and qualify

    The prospect is contacted and their interest and key details are checked - then either a suitable appointment time is agreed or they are held on the line for transfer.

  4. Transfer or book

    On a transfer campaign the prospect is introduced and put through to your sales line there and then. On an appointment campaign the booking and qualification notes enter your diary or CRM, ready for your sales team to pick up.

Your rules decide what counts as qualified

No two window and door campaigns qualify the same way. You set the questions, thresholds and exclusions before volume starts. Every prospect is then checked against them on the phone, before a transfer or a diary slot goes anywhere near your sales team.

Checked on the call Six checks, every appointment
  • Homeowner and decision-makerOwner-occupied, with both signatories present where you require it.
  • Service areaPostcode inside the patch your sales team covers.
  • Scope of workNumber of windows and doors, and whether it is full house or partial.
  • Property typeHouse, bungalow or flat, and whether it is a listed or conservation property.
  • TimescaleWhen they want the work done, recorded against your lead times.
  • HandoverTransferred live, or a quotation date and time confirmed.
Talk to an appointment specialist
Appointment briefIllustrative example - windows and doors
Qualified
Campaign
Windows and doors
Area
L postcode
Property
Owner-occupied detached
Scope
8 windows, 1 composite door
Timescale
Within 3 months
Both present
Yes
Appointment
Thursday, 18:00
Format
In-home quotation
Status
Spoken to and confirmed

Delivered into your chosen diary or CRM

This is an illustrative brief. Your campaign fields and pass criteria are agreed during setup.

The appointments promise

Rejections happen, we replace

If an appointment does not meet the criteria we agreed, you send it back and we replace it. A rejection policy is included in every campaign, set against the commercials agreed before launch - not argued about afterwards.

No long lead-in

Get started in 48 hours

Once onboarding confirms your areas, criteria and diary capacity, your campaign can be live and booking within 48 hours.

Our own demand

You focus on sales

We generate our own leads and buy direct from the source, so the conversations that fill your diary are ours to make. Your closers spend their time closing, not chasing.

24/7 campaign management

Dedicated account managers

We are highly responsive to our appointment clients and their feedback. Contact us through one of our channels, including WhatsApp, and your dedicated account manager will respond at the earliest available opportunity.

Room to grow

Scale with us as we generate the data

Every campaign builds data on what books, what attends and what sells. As it compounds, we scale your volume on evidence rather than guesswork.

Steady flow

Reliable, consistent appointments

Volume is agreed against your diary capacity and delivered week in, week out - a flow your field and sales teams can plan around.

Newly installed white uPVC window on a brick facade

What a qualified window and door appointment actually means

Windows and doors is our largest sector and our oldest. We have been running non-branded window campaigns since 2018, and the assets behind them have been optimised over years rather than weeks - which is why our window clients scale their spend rather than testing us for a month and moving on.

A window appointment is only worth attending if the job is real. So the qualification call covers what the job actually is - how many windows, whether there is a door in it, whether it is the whole house or the front elevation - and whether the property is one you can work on. A first-floor flat or a listed building can be a wasted evening for a sales team that only fits uPVC.

Timescale matters as much as scope. Someone pricing up work for next spring is a different appointment to someone whose back door will not lock, and your closer should know which one they are walking into. We capture it on the call and it arrives with the booking.

Anglian Home Improvements is the clearest example of what the model produces at scale. From 3,015 leads we booked 1,282 appointments - a 42% appointment rate on a national non-branded campaign. Our other window and door clients include Fitter Windows, Safestyle, Verdi and FAB Home Improvements.

Window and door appointments start from £130. The price depends on the area you cover, how tight the brief is and the weekly volume your sales team can attend. There is no contract and no notice period. Revenue share is also available in windows and doors, where you pay from the sale rather than the appointment.

Talk to an appointment specialist

Model the diary before you scale it

Change the assumptions and the diary figures update as you type. Attendance and close rate move your cost per sale far more than a cheap headline lead price does.

Your assumptions

Every figure here is illustrative. Your appointment price is agreed campaign by campaign.

What the diary produces
33 Attended appointments
10 Sales closed
Appointment spend
£4,000
Sales value
£60,000
Illustrative cost per sale £400

Illustrative planning tool only - not a quote, forecast or guarantee. Appointment pricing, attendance and sales performance vary by sector, criteria, location and your sales process.

Let's get your window and door diary filling up

A quick call covers sectors, coverage and weekly capacity - then we confirm whether the appointment model fits.

Talk to an appointment specialist
Your week8 booked
Illustrative diary view. Weekly capacity, appointment types and slot windows are agreed during setup.

No grey areas hidden in the invoice

Documented before launch
  1. What happens with cancellations and no-shows?

    The treatment is agreed campaign by campaign because an in-home survey, telephone consultation and finance appointment are not the same. Before launch we document what each of these means for your campaign - and the evidence and time window for raising it.

    • Attended
    • Cancelled
    • Rescheduled
    • Unqualified
    • Disputed
  2. How is data and calling handled?

    The workflow is agreed for the campaign and written down. UK direct-marketing rules can vary by channel and sector, so it is documented rather than reduced to a vague "compliant leads" badge. See our privacy policy.

    • Collection notices
    • Sharing language
    • Contact scripts
    • Suppression rules
    • Responsibilities
  3. When does a live transfer count?

    Agreed campaign by campaign, in the same way attendance is. Before launch we document the minimum connected time before a transfer counts, who at your end can accept one, the hours transfers can be sent, and what happens when a call drops or nobody picks up.

    • Minimum duration
    • Accepted
    • Dropped
    • Out of hours
    • Disputed
Browse our case studies

Our case studies

The real numbers behind partners we book for - revenue, appointment rates and cost of sale, straight from the dashboard.

Utilita Home

Utilita Home, the solar arm of one of the UK's best-known energy suppliers, needed a pipeline that held quality at volume. We turned Lead Pronto solar leads into £204,393 of revenue - phone-verified leads booked appointments at 40% and kept cost of sale at 18%.

Revenue Generated: £204,393.00

40%Appointment Rate
6:1Return on Ad Spend
18%Cost of Sale
Read the full case study

Diamond Windows

Manufacturers and installers of bespoke windows, doors and conservatories, Leeds-based Diamond Windows. Unlike many competitors, they manufacture their products on their own on-site manufacturing unit to create individually made to fit windows and doors to their clients' specific requirements.

Revenue Generated: £136,726

£136,726Revenue generated
35%Appointment rate
£96.70Cost per appointment
Read the full case study

Anglian Home Improvements

Anglian Home Improvements is one of the UK's leading manufacturers and installers of high-quality, energy-efficient windows and doors. With a massive nationwide reach, they have built a reputation for providing homeowners with affordable, secure, and stylish home improvements.

Appointments Booked: 1,282

3,015Leads delivered
42%Lead to appointment rate
£65Cost per appointment
Read the full case study
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Leads can start within 24 hours based on a full onboarding call and setup with our sales team.

Windows & Doors appointment FAQs

How much does a window and door appointment cost?

Window and door appointments start from £130 per booked appointment. The price depends on the area you cover, the qualification criteria you set and the weekly volume you need. Pricing is agreed before launch, with no contract and no notice period.

Do you check both decision-makers will be present?

If you require it, yes. It is one of the criteria we agree before launch, and the qualification call records who will be at the appointment. It is the single biggest cause of a quotation that has to be run twice.

Do you qualify how many windows the job is?

Yes. Scope is captured on the call - number of windows, whether a door is included and whether it is full house or partial - so your closer knows the size of the job before setting off.

What appointment rate should we expect?

It varies by area, criteria and campaign maturity. On our national non-branded window campaign for Anglian, 3,015 leads produced 1,282 appointments - a 42% appointment rate. Your own rate is set by how tight your brief is and how well the areas perform.

Can you run this under our own brand?

Yes. Branded campaigns run under your name with creative and landing pages built for your brand, charged as a brand management fee from 20% of the ad spend we manage. Non-branded appointments run on our own window assets and are charged per appointment.

Is revenue share available on window appointments?

Revenue share is available in windows and doors, so you pay from the sale rather than the appointment. It depends on your average order value, close rate and the sales reporting you can share back.

Give your window and door team a diary worth opening

Tell us the postcodes and weekly capacity you want to fill. We will map the window and door qualification brief and confirm whether a pay-per-appointment campaign is the right model.

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A real specialist picks up - never a call centre.A real specialist picks up.

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