Lead Pronto is a UK pay-per-lead agency that sells pre-qualified solar leads to installers. We generate homeowner solar enquiries through paid social and PPC, qualify them, and deliver them to your sales team on a pay-per-lead model, so you only pay for real opportunities. New partners get 20 free leads after their first 100 paid leads.
Trusted by some of the biggest brands in the solar industry
We deliver 3,000+ solar leads a month across our UK campaigns, and scale the volume to what your team can install
Our solar campaigns run at around £25 per lead, with non-exclusive from £18, branded from £35 and booked hotkeys from £130
We currently supply 28 solar installers, from single-crew fitters to national brands
12 of every 100 solar leads our partners work end in an installation sold
23% of solar leads book an appointment, so your sales team spends its time in front of homeowners rather than on the phone
The real numbers behind the solar brands we scale - cost per lead, conversion and organic growth, straight from the campaigns.
Using this brand's strengths and unique USPs, we crafted the perfect message and got it in front of the right audience. After researching the market, we identified the exact offer our target audience needed.
£15Cost per lead
17%Conversion rate
We set up a special landing page for our client optimised for conversions and ran a PPC campaign targeting England and Wales, the results of which were excellent, including an incredibly low CPL.
£2.57Cost per lead16%Conversion rate
We designed and built Effective Home a new website with a bigger focus on CRO and SEO, driving up the volume of organic leads they receive.
+243%Organic traffic£312Cost per saleVerified enquiries from our own funnels and brands, delivered to your CRM or dashboard the second the form is submitted. Available on pay per lead or revenue share.
Start receiving leadsWe qualify the enquiry, confirm the details and book the appointment straight into your team's diary - so your closers spend their time closing, not chasing.
Fill your diaryFull campaigns run under your own brand - your name on the ads and landing pages, our engine behind them. You build pipeline and brand equity at the same time.
Launch your campaignRevenue share is available in solar, so you pay us out of the sale rather than for the lead. If nothing sells, your solar leads cost you nothing - it is more of a partnership than a typical client and service provider relationship. *Trials on pay per lead models are typically required first before entering into revenue share - please enquire to see if you can start straight away on revenue share.
We are highly responsive to our solar clients and their feedback. If included in your campaign setup, account oversight can also include a live dashboard for tracking lead flow and campaign performance. Where used, AI tools can help identify high-intent leads before competitors. Contact us through one of our channels, including WhatsApp, and one of our dedicated account managers will respond at the earliest available opportunity.
Pay per lead, pay per appointment or revenue share - whichever suits the way you sell solar. We switch you between them as your pipeline needs change, rather than tying you to one model.
Our team brings 70 years of combined experience across paid social, search and lead generation for home improvement and energy brands. That knowledge goes straight into your solar campaign.
From single-crew installers to national solar brands, we size the campaign to your capacity. You get the volume your team can actually install, and we scale it up when you are ready.
Live dashboards and reporting on every lead, appointment and outcome. You can see exactly what your spend returns rather than taking our word for it.
Volume guaranteed
Booked into your diary
Built around your brand
Revenue share is available in solar - you pay from the sale rather than the lead.
We talk through your goals, agree the criteria a solar lead has to meet and confirm the areas you cover, then set up your lead flow around them.
We build the creative and the funnels your campaign runs on, then take you live and start delivering solar leads into your CRM.
We work the cost per lead and the appointment rate together with you, then scale what converts and cut what does not.
Need more information? Get in touch with our expert team today!
Our solar leads come from multiple channels, including SEO and digital advertising platforms such as Google Ads, Facebook, TikTok, Instagram and native ads. We have some of the largest-spending campaigns in the UK and are rapidly becoming one of the largest providers of solar panel leads in the country.
Most of our solar leads come from Meta and Google Ads campaigns. Leads generated through Google are high intent, because those homeowners are searching for solar right now, while our Facebook and Instagram campaigns are eye-catching enough to build awareness of solar and create demand where it did not exist.
Every solar lead is qualified by our in-house call centre team against the criteria you set: age, minimum project cost, ability to pay, homeowner status, whether the roof is suitable for solar and whether the property sits in a conservation area. That verification improves lead quality and keeps your sales team on genuine opportunities.
We offer two models. Exclusive solar leads run as a branded campaign under your own name, which gives you more exclusivity and better quality, or you can take non-exclusive lead generation. Our exclusive solar leads are delivered as hotkey appointments for the most engaged prospects.
You get a dedicated account manager as a single point of contact with full accountability, plus regular reports showing a true measure of your results. All leads are GDPR compliant and delivered to you the second the form is submitted.
Solar lead pricing depends on exclusivity, volume and your target area. Exclusive, pre-qualified solar leads go to one installer only and cost more than shared leads. We work on a flexible pay-per-lead model with no long-term contract, and new partners get 20 free leads after their first 100 paid leads.
Book a discovery call for a price for solar leads for your area.
Our high ranking and trusted brands mean we are able to generate leads for both solar panels and solar batteries that offer the best chance of a conversion to boost your booked appointments and sales. Installing for businesses rather than homes? We also generate commercial solar leads for commercial and industrial projects.
Through quality branded campaigns, with appealing images, videos, graphics and educational content for ads on every platform, we'll help you stand out from other solar companies and generate the leads you need in the right volumes, while helping prospects understand how solar can reduce energy bills before they enquire.
Talk to a specialist
Like you, we like to move quickly. Once we have had a full onboarding call and you have provided everything we need to set your solar campaign up, we can be live and delivering leads within 48 hours. We can quickly scale your campaigns when required to generate a larger volume of solar PV sales opportunities.
Our solar leads are likely to be a good fit for you, but most importantly can be exclusive to you depending on the arrangement you enter with us, helping you avoid raw leads being circulated without transparency. Opt for pre-qualified leads or exclusive and non-exclusive lead generation, with exclusive or pre-qualified options designed to give installers more control over lead quality.
An award-winning agency with elite partner status across the world's biggest platforms. Let our certified team build your strategy.
City of Liverpool Business Awards, hosted by Downtown in Business
Awarded for the work transforming Lead Pronto through AI - Pronto AI, the platform our team built, now sits behind every campaign we run.
2026
Global 100 Awards
2026
SME News Business Elite Awards
2026/27
Manchester & North West England Prestige Awards 2026/27
Solar leads are usually highly effective as those searching for solar products, including solar PV panels and solar batteries, are often already invested in the process and well aware of some of the benefits of solar energy and solar technologies. Whether they are able-to-pay customers or commercial solar leads, our solar lead generation services will ultimately lead to more sales.
We generate new leads via a number of key solar lead generation methods. Our social team generates thousands of leads each month across numerous platforms, while our PPC team ensures you get the best return from paid search. Our SEO team can get your website ranking for the key solar terms in your locality, and optimising your Google Business Profile helps build trust and improve local search visibility to grow organic traffic.
When you need both volume and quality, and perhaps a different approach from generating your own leads, we excel at bringing you the solar PV leads you need. Our landing page skills ensure that the pages your potential customers are directed to are properly optimised to encourage the conversions you need. All of this adds up to a quality return on investment.
We use high converting landing pages to ensure our lead generation services balance volume with lead quality for solar panel and solar battery installation companies. View our example solar lead landing page that generates a high volume of new solar business for our clients.
Talk to a specialistIs your sector not here? Send us your brief - if there are buyers for it, we can generate leads for it.
Solar lead pricing depends on exclusivity, volume and your target area. Exclusive leads go to you alone and cost more than shared leads. We work on a flexible pay-per-lead model with no long-term contract, and new partners get 20 free leads after their first 100 paid leads. As a guide, your cost per lead will usually rise with tighter targeting and full exclusivity.
To give you a general idea of solar lead pricing we offer booked hotkeys from £130; non-exclusive solar leads from £18; branded solar leads from £35.
Both options for leads for solar sales are available. Exclusive solar PV leads are sold to a single installer; shared leads are more cost-effective. Exclusive supply is often chosen for better quality and simpler follow-up. Tell us your preference on a discovery call before you commit to volume.
After a short onboarding call to confirm you are a genuine solar installer, campaigns can go live and solar sales leads can start arriving within 48 hours. This allows you prompt lead follow-up to significantly improve conversion rates.
We generate enquiries through paid social and PPC targeting homeowners, then qualify them for genuine intent before delivery, including checks on verified contact details, so your team only works with real opportunities.
Most of our partners are MCS certified. Tell us about your setup on a discovery call and we will tailor the lead criteria to your business.
Unlike many other solar lead generation companies, we operate with no long-term contract. We work on a flexible pay-per-lead model, and new partners get 20 free leads after their first 100 paid leads.
We generate solar panel installation leads across England, Scotland and Wales, and can target specific regions or postcodes so you get solar leads to match your install area, with pricing and availability varying across competitive solar markets.
New partners get 20 free solar leads after their first 100 paid leads, credited after onboarding and applied at our discretion. Prefer credit? We also offer £400 of free lead credit.
Fresh ad creative, produced in-house and refreshed every day across the network.
Need more information? Get in touch with our expert team today.
Talk to a specialist
A real specialist picks up - never a call centre.A real specialist picks up.
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