ZOA Energy Solutions
Over the course of 15 months we scaled ZOA Energy Solutions from £500 to £80,000 ad spend per week, whilst maintaining the same cost per install.
8%Appointment rate
£7Cost per lead
Innovation & Tech Business of the Year 2026
Paid Social Ad Services
Reach your goals with highly optimised paid social media ads. We use paid social ad strategies matched to your ambition to bring you qualified leads for consistent business growth and a genuine return on investment.
A real specialist picks up - never a call centre
Trusted by some of the biggest brands in the UK
See what we've done for our clients
Real results from our paid social campaigns
The real numbers behind the brands we scale on paid social - appointment rate, cost per lead and conversion rate, straight from the ad accounts.
8%Appointment rate£7Cost per lead
Secure Homes
By introducing videos to the Secure Homes marketing strategy we were able to drop CPL by nearly a third.
-30%Cost per lead17.88%Form conversion rate
Just Remortgages
We worked closely with Just Remortgages to increase lead quality by adding more qualifying questions to the form whilst maintaining target CPL.
+900%Increase in monthly spend3Years of partnershipEffective paid social ad management
We offer a multi-channel social media approach and are able to tailor your package to perfectly fit your business needs and ensure you get the website traffic and enquiries that you need in the right volumes.
We excel at running social media paid ads to landing pages, websites and lead forms using creative content to capture potential new business from social media users and help you optimise your activity.
Talk to a specialistKey components to successful campaigns
Creative
Creative imagery & UGC video
Creative imagery & UGC video to captivate your audience and stop the scroll on every platform we advertise on.
Messaging
Clever ad copy
Clever ad copy that speaks directly to your audience's pain points and moves them to enquire.
Conversion
Websites and forms that convert
Websites and forms that convert, built to turn ad clicks into qualified, sales-ready leads.
Optimisation
Data-led optimisations
Optimisations based on the initial performance data, so every pound of spend works harder over time.
Scale
Built to scale
Scalability to generate the volume you need, whether that's a test budget or six figures a month.
Automation
After enquiry automations
After enquiry automations that follow up instantly, so no lead goes cold while you sleep.
What to expect with paid social ads from Pronto
While our key social media channels are Meta (Facebook and Instagram) and TikTok, we also see success with other ad options, including Twitter, or even native advertising.
With full end-to-end paid ad management, we'll help determine your best approach for your target audiences.
- Full creative services including management of ad creation processes.
- We help determine your target audience and match your audience with relevant content.
- Comprehensive campaign management, from planning to execution and optimisation.
- We optimise your paid ads based on full data analysis and your feedback.
User generated content
We're leaders at producing high quality user generated content that consistently converts. Our paid social ads harness the power of UGC marketing to deliver conversion focussed leads that will boost your ROI.
Talk to a specialist
Traffic & sales
Paid social strategies that generate traffic & sales
We make the most of the full range of social media platforms to deliver successful, cost-effective ad campaigns. Some of our key social media ad services include Facebook Ads, TikTok Ads and Native Ads.
Meta
Talk to a specialist
Run better ads on Facebook
Spending over £500,000 per month on Facebook ads, we've built extensive knowledge and developed marketing tactics to produce scalable campaigns for competitive CPLs. We value ourselves on strong partnerships & tailor our lead gen and ad spend management campaigns to get the best performance for you & leads that your sales team are excited to call.
Our testing stage is thorough & is a crucial step to our successful campaigns. We have an excellent in house design team working on new ad refreshes all day everyday to ensure we get the most out of the Facebook platform. When we find a winning ad, we optimise the campaign and scale!
Total Facebook clients – 100+
Total Facebook spend per month – £500,000+
Total Leads Generated – 1 Million +
TikTok
Talk to a specialist
Make the most of TikTok advertising
We've leveraged TikTok ads to amplify our lead generation strategy and expand our multi-channel marketing mix allowing us to deliver our ads to new, profitable audiences. With an initial monthly testing budget of £5,000, our success on TikTok has seen our ever-increasing monthly budget increase to £60,000+ with our campaigns generating 100's of quality leads at incredibly low CPLs and highly-competitive CPAs.
Once we identify a winning ad, we meticulously optimise and scale the campaign utilising TikTok's unique tools and trends to drive positive results. With our data-driven approach, talented in-house videographers and approved UGC creators, our commitment to high-quality creative is second to none.
Total TikTok clients – 20+
Total TikTok spend month – £60,000+
Monthly Leads Generated – 55,000+
Native
Talk to a specialist
Reach target audience in a less intrusive way
Native advertising has become a powerful tool within our lead generation strategy, allowing us to engage millions of potential customers seamlessly within their preferred online environments. By blending our ads naturally into the look and feel of the platform, we ensure that our content feels organic and non-intrusive, resonating more effectively with target audiences.
We've applied our extensive expertise to native advertising, creating campaigns that deliver competitive CPLs across various digital landscapes. Our process is highly strategic, beginning with a robust testing phase where we experiment with different ad formats and messaging to find what resonates most.
Our in-house design team plays a crucial role here, crafting visually engaging content that aligns with the editorial styles of each platform. Once we find successful ad formats, we focus on optimisation and scaling, maintaining high engagement and cost-effective cost per leads. This approach allows us to generate 1,000s of high-quality leads that are a strong fit for our clients, creating a pipeline of prospects that sales teams are eager to connect with. Native advertising has therefore become a key pillar in expanding our vast lead volume and delivering exceptional results for our clients.
Total Native clients – 20+
Total Native spend month – £30,000+
Monthly Leads Generated – 5,000+
Paid social ad models
Most Popular Option
Lead Gen (PPL)
Access sectors we already advertise in, leveraging our trusted and established assets built over years.
- Benefit from quick onboarding, designed to get you started efficiently.
- 9 out of 10 clients receive high-quality leads within just 3 days of onboarding.
- Enjoy a risk-free and effective option that provides instant results.
Tailored To You
Ad Spend Management
Campaigns run under your own brand, with creative and media buying handled end to end and a fee agreed against the spend we manage.
- Opt for a tailored, branded approach to elevate your brand presence
- Build a strong strategic partnership with a team dedicated to your success
- Collaborate with our performance-focused experts to design high-converting branded landing pages
- Leverage a bank of scroll-stopping ads to maximize your campaign impact.
Introducing our incredible paid social ads management team
With Pronto, you are more than just a customer. We allocate a personal account manager so you have that point of contact, full accountability and that individual touch. We strive to get results for our clients and only work in sectors where we are confident of getting results. We don't tie anyone into overly long contracts to ensure the relationship is working and delivering for you.
Lauren Renshaw
Marketing Director
Skye Darlington
UX Designer
Louis Melia
Paid Social & Native Manager
Chloe Orford
Paid Social Executive
Libby Gahan
Paid Social Executive
Need more information? Get in touch with our expert team today!
How a paid social media campaign can drive your business
Pronto can help your company start getting the most from the various major social media platforms. With a significant majority of leads generated from Facebook, TikTok and Instagram ads, we have some of the largest spending campaigns in the UK.
Our team creates effective ads for increasing brand awareness, attracting new followers or driving traffic to your website or specially made–to-convert landing pages to generate key leads and enquiries. Through effective targeting, we ensure that your social media advertising strategy helps you reach your target audience.
What we offer
Talk to a specialistReal-time web leads
Verified enquiries from our own funnels and brands, delivered to your CRM or dashboard the second the form is submitted. Matched to the criteria you agree before launch.
Start receiving leadsQualified booked appointments
We qualify the enquiry, confirm the details and book the appointment straight into your team's diary - so your closers spend their time closing, not chasing.
Fill your diaryBranded lead generation campaigns
Full campaigns run under your own brand - your name on the ads and landing pages, our engine behind them. You build pipeline and brand equity at the same time.
Launch your campaign
Read our paid social ads case studies
We've helped numerous clients to boost their business with effective campaigns on social media advertising platforms.
Earned expertise.
Proven results.
An award-winning agency with elite partner status across the world's biggest platforms. Let our certified team build your strategy.
2026
Innovation & Tech Business of the Year 2026
City of Liverpool Business Awards, hosted by Downtown in Business
Awarded for the work transforming Lead Pronto through AI - Pronto AI, the platform our team built, now sits behind every campaign we run.
2026
Best Marketing & Advertising Firm of the Year 2026
Global 100 Awards
2026
Best Pay‑Per‑Lead Digital Lead Generation Agency 2026
SME News Business Elite Awards
2026/27
Best Pay‑Per‑Lead Digital Lead Generation Agency 2026
Manchester & North West England Prestige Awards 2026/27
Browse our departments
Paid Social
Creating your ad campaigns across Meta, TikTok and more
We excel at running social media paid ads to generate you leads via forms. As a social media lead generation agency we can also help you optimise your ad activity on platforms including Facebook, Twitter, TikTok and Instagram to drive traffic to your websites and key landing pages.
Explore Paid Social services
Web Dev & Design
Sites and landers built to convert
Whether it's a new website or looking for ways to generate more traffic for your existing site, we create intuitive websites to improve the journey of any online visitor, leading to better customer engagement, conversions, and rankings.
Explore Web Design services
PPC (Google Ads)
Instant reach, maximised ROI
With extensive reach and targeting options, PPC ads allow you to quickly and easily reach potential customers. Using paid ads and extensive keyword research carefully managed by Pronto, you'll get qualified PPC leads that will lead to conversions and more sales.
Explore PPC services
SEO (Search Engine Optimisation)
Organic traffic and better rankings
We help you maximise your organic search potential with proven SEO strategies that deliver results. With improved search rankings and traffic growth you'll be able to reduce your ad spend or have SEO complement your existing marketing activity.
Explore SEO services
Data & AI
Reporting, insight and AI on every campaign
Pronto AI, our reporting platform, tracks every lead from click to sale, and our AI tools qualify and nurture enquiries around the clock. Your feedback flows straight back into the campaign, so the data working your leads is always current.
Explore Pronto AI
Strategy
The plan behind every campaign
The senior team who decide where your budget goes - which sectors, which offers, which channels, and when to scale. Every campaign starts with a plan built on eight years of lead generation data, and is reviewed against it week by week.
Meet the strategy team
Browse our popular sectors
Bespoke campaign?
Is your sector not here? Send us your brief - if there are buyers for it, we can generate leads for it.
Social media ad management services at Lead Pronto - FAQs
Why use paid social media advertising?
Paid social campaigns should be a major part of any well rounded digital marketing strategy. If you are wanting to boost brand awareness, extend reach, and grow website traffic, leads and conversions, a social media ad strategy will bring you a great return on investment.
Trust Pronto to manage your paid social ad campaigns across a range of social media platforms, and with highly targeted ads, you'll increase brand visibility and reach the right people at the right time.
Why will Pronto-managed paid social ad campaigns work for me?
We can help you target your audience with the right kind of paid ads depending on what stage of the sales funnel they are at. Top of the funnel ads can help increase brand awareness and how what you offer can solve their problems; middle of the funnel ads can 'warm' those who need a little more convincing to making a purchase; and bottom of the funnel ads can give people that final push to follow through and finally make that purchase.
Why choose Pronto for paid social advertising?
Work with us and we're more than just a digital agency, we're more like a strategic partner. As a results-driven business, we know that your success depends on the strength of our social ad strategy.
We are open about our model and never overpromise. We'll work hard to build trust and grow the relationship, after all, if our paid social media strategy is not delivering for you, you're hardly likely to continue to work with us.
With our team being made up largely of millennials and Gen Zers, they know the target audience well, especially when focusing on a popular social media platform like TikTok where video ads aimed at a highly engaged audience are very much the key tactic.
The work
The creative behind every campaign
Fresh ad creative, produced in-house and refreshed every day across the network.
Work with an award-winning lead generation company
Need more information? Get in touch with our expert team today.
Talk to a specialist