Innovation & Tech Business of the Year 2026

Paid Social Ads Services for UK Lead Generation

Reach your goals with highly optimised paid social media ads. We use paid social ad strategies matched to your ambition to bring you qualified leads for consistent business growth and a genuine return on investment.

Lauren Renshaw

Head of Paid Social

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A real specialist picks up - never a call centre

Trusted by some of the biggest brands in the UK

E.ONHomestyle WindowsMoixaSafestyleEDFThe Window HubUtilitaCompare CompaniesUltra-SealSparkInfinity RenewablesJF Law
AnglianGlow GreenWhen The Bank Says NoCheckatradeLeads 2 TradeAiraFitter WindowsSwitchableQTCSolarXpressCity EnergyHS Energy
Optical ExpressEffective HomeK P LawVerisureOn Call SecurityFAB Home ImprovementsWarmer SolutionsEverestWallop EnergyClydebuiltUPS SolarNational Accident Helpline
See what we've done for our clients

Real results from our paid social campaigns

The real numbers behind the brands we scale on paid social - appointment rate, cost per lead and conversion rate, straight from the ad accounts.

Verisure

Verisure, one of the UK's leading monitored home security providers, brought us in to scale paid social. In-house creative and custom landing pages on their own domain now deliver 500+ leads a month at a £20 cost per lead.

500+Leads per month
35%Appointment rate
£20Cost per lead
Read the full case study
A Lead Pronto paid social campaign for ZOA Energy Solutions

ZOA Energy Solutions

Over the course of 15 months we scaled ZOA Energy Solutions from £500 to £80,000 ad spend per week, whilst maintaining the same cost per install.

8%Appointment rate
£7Cost per lead
A Lead Pronto paid social campaign for Secure Homes

Secure Homes

By introducing videos to the Secure Homes marketing strategy we were able to drop CPL by nearly a third.

-30%Cost per lead
17.88%Form conversion rate
Read the full case study
A Lead Pronto paid social campaign for Just Remortgages

Just Remortgages

We worked closely with Just Remortgages to increase lead quality by adding more qualifying questions to the form whilst maintaining target CPL.

+900%Increase in monthly spend
3Years of partnership
Read the full case study

Effective paid social ad management

We offer a multi-channel social media approach and are able to tailor your package to perfectly fit your business needs and ensure you get the website traffic and enquiries that you need in the right volumes.

We excel at running social media paid ads to landing pages, websites and lead forms using creative content to capture potential new business from social media users and help you optimise your activity.

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Key components to successful campaigns

Creative

Creative imagery & UGC video

Creative imagery & UGC video to captivate your audience and stop the scroll on every platform we advertise on.

Messaging

Clever ad copy

Clever ad copy that speaks directly to your audience's pain points and moves them to enquire.

Conversion

Websites and forms that convert

Websites and forms that convert, built to turn ad clicks into qualified, sales-ready leads.

Optimisation

Data-led optimisations

Optimisations based on the initial performance data, so every pound of spend works harder over time.

Scale

Built to scale

Scalability to generate the volume you need, whether that's a test budget or six figures a month.

Automation

After enquiry automations

After enquiry automations that follow up instantly, so no lead goes cold while you sleep.

Lead Pronto paid social ad creative

What to expect with paid social ads from Pronto

While our key social media channels are Meta (Facebook and Instagram) and TikTok, we also see success with other ad options, including Twitter, or even native advertising.

With full end-to-end paid ad management, we'll help determine your best approach for your target audiences.

  • Full creative services including management of ad creation processes.
  • We help determine your target audience and match your audience with relevant content.
  • Comprehensive campaign management, from planning to execution and optimisation.
  • We optimise your paid ads based on full data analysis and your feedback.
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User generated content

We're leaders at producing high quality user generated content that consistently converts. Our paid social ads harness the power of UGC marketing to deliver conversion focussed leads that will boost your ROI.

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Traffic & sales

Paid social strategies that generate traffic & sales

We make the most of the full range of social media platforms to deliver successful, cost-effective ad campaigns. Some of our key social media ad services include Facebook Ads, TikTok Ads and Native Ads.

Meta

Run better ads on Facebook

Spending over £500,000 per month on Facebook ads, we've built extensive knowledge and developed marketing tactics to produce scalable campaigns for competitive CPLs. We value ourselves on strong partnerships & tailor our lead gen and ad spend management campaigns to get the best performance for you & leads that your sales team are excited to call.

Our testing stage is thorough & is a crucial step to our successful campaigns. We have an excellent in house design team working on new ad refreshes all day everyday to ensure we get the most out of the Facebook platform. When we find a winning ad, we optimise the campaign and scale!

Total Facebook clients100+
Total Facebook spend per month£500,000+
Total Leads Generated1 Million +
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TikTok

Make the most of TikTok advertising

We've leveraged TikTok ads to amplify our lead generation strategy and expand our multi-channel marketing mix allowing us to deliver our ads to new, profitable audiences. With an initial monthly testing budget of £5,000, our success on TikTok has seen our ever-increasing monthly budget increase to £60,000+ with our campaigns generating 100's of quality leads at incredibly low CPLs and highly-competitive CPAs.

Once we identify a winning ad, we meticulously optimise and scale the campaign utilising TikTok's unique tools and trends to drive positive results. With our data-driven approach, talented in-house videographers and approved UGC creators, our commitment to high-quality creative is second to none.

Total TikTok clients20+
Total TikTok spend month£60,000+
Monthly Leads Generated55,000+
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Native

Reach target audience in a less intrusive way

Native advertising has become a powerful tool within our lead generation strategy, allowing us to engage millions of potential customers seamlessly within their preferred online environments. By blending our ads naturally into the look and feel of the platform, we ensure that our content feels organic and non-intrusive, resonating more effectively with target audiences.

We've applied our extensive expertise to native advertising, creating campaigns that deliver competitive CPLs across various digital landscapes. Our process is highly strategic, beginning with a robust testing phase where we experiment with different ad formats and messaging to find what resonates most.

Our in-house design team plays a crucial role here, crafting visually engaging content that aligns with the editorial styles of each platform. Once we find successful ad formats, we focus on optimisation and scaling, maintaining high engagement and cost-effective cost per leads. This approach allows us to generate 1,000s of high-quality leads that are a strong fit for our clients, creating a pipeline of prospects that sales teams are eager to connect with. Native advertising has therefore become a key pillar in expanding our vast lead volume and delivering exceptional results for our clients.

Total Native clients20+
Total Native spend month£30,000+
Monthly Leads Generated5,000+
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Paid social ad models

Tailored To You

Ad Spend Management

Campaigns run under your own brand, with creative and media buying handled end to end and a fee agreed against the spend we manage.

  • Opt for a tailored, branded approach to elevate your brand presence
  • Build a strong strategic partnership with a team dedicated to your success
  • Collaborate with our performance-focused experts to design high-converting branded landing pages
  • Leverage a bank of scroll-stopping ads to maximize your campaign impact.
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Introducing our incredible paid social ads management team

With Pronto, you are more than just a customer. We allocate a personal account manager so you have that point of contact, full accountability and that individual touch. We strive to get results for our clients and only work in sectors where we are confident of getting results. We don't tie anyone into overly long contracts to ensure the relationship is working and delivering for you.

Lauren Renshaw
Lauren Renshaw
Marketing Director
Skye Darlington
Skye Darlington
UX Designer
Louis Melia
Louis Melia
Paid Social & Native Manager
Chloe Orford
Chloe Orford
Paid Social Executive
Libby Gahan
Libby Gahan
Paid Social Executive

Need more information? Get in touch with our expert team today!

How a paid social media campaign can drive your business

Pronto can help your company start getting the most from the various major social media platforms. With a significant majority of leads generated from Facebook, TikTok and Instagram ads, we have some of the largest spending campaigns in the UK.

Our team creates effective ads for increasing brand awareness, attracting new followers or driving traffic to your website or specially made–to-convert landing pages to generate key leads and enquiries. Through effective targeting, we ensure that your social media advertising strategy helps you reach your target audience.

What we offer

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Real-time web leads

Verified enquiries from our own funnels and brands, delivered to your CRM or dashboard the second the form is submitted. Matched to the criteria you agree before launch.

Start receiving leads

Qualified booked appointments

We qualify the enquiry, confirm the details and book the appointment straight into your team's diary - so your closers spend their time closing, not chasing.

Fill your diary

Branded lead generation campaigns

Full campaigns run under your own brand - your name on the ads and landing pages, our engine behind them. You build pipeline and brand equity at the same time.

Launch your campaign

Read our paid social ads case studies

We've helped numerous clients to boost their business with effective campaigns on social media advertising platforms.

Earned expertise.
Proven results.

An award-winning agency with elite partner status across the world's biggest platforms. Let our certified team build your strategy.

  • Meta Business Partner certification badge
    MetaBusiness Partner
  • Google Premier Partner certification badge
    GooglePremier Partner
  • TikTok Certified Media Buying Professional badge
    TikTokCertified Media Buying Professional
  • Taboola Certified Professional badge
    TaboolaCertified Professional
  • Meta Certified Digital Marketing Associate badge
    MetaCertified Digital Marketing Associate
City of Liverpool Business Awards 2026
2026

Innovation & Tech Business of the Year 2026

City of Liverpool Business Awards, hosted by Downtown in Business

Awarded for the work transforming Lead Pronto through AI - Pronto AI, the platform our team built, now sits behind every campaign we run.

  • 2026

    Best Marketing & Advertising Firm of the Year 2026

    Global 100 Awards

  • 2026

    Best Pay‑Per‑Lead Digital Lead Generation Agency 2026

    SME News Business Elite Awards

  • 2026/27

    Best Pay‑Per‑Lead Digital Lead Generation Agency 2026

    Manchester & North West England Prestige Awards 2026/27

Browse our departments

FacebookInstagramTikTok

Paid Social

Creating your ad campaigns across Meta, TikTok and more

We excel at running social media paid ads to generate you leads via forms. As a social media lead generation agency we can also help you optimise your ad activity on platforms including Facebook, Twitter, TikTok and Instagram to drive traffic to your websites and key landing pages.

Explore Paid Social services
Lauren Renshaw, Marketing DirectorLouis Melia, Paid Social and Native ManagerSkye Darlington, UX DesignerSam Jones, UX and Conversion SpecialistLibby Gahan, Paid Social ExecutiveChloe Orford, Paid Social ExecutiveLouie Bartlett, Head of UX and Creative
Adobe XDAdobe IllustratorAdobe PhotoshopWordPressFigma

Web Dev & Design

Sites and landers built to convert

Whether it's a new website or looking for ways to generate more traffic for your existing site, we create intuitive websites to improve the journey of any online visitor, leading to better customer engagement, conversions, and rankings.

Explore Web Design services
Sam Jones, UX and Conversion SpecialistLouie Bartlett, Head of UX and CreativeSkye Darlington, UX Designer
GoogleMicrosoft

PPC (Google Ads)

Instant reach, maximised ROI

With extensive reach and targeting options, PPC ads allow you to quickly and easily reach potential customers. Using paid ads and extensive keyword research carefully managed by Pronto, you'll get qualified PPC leads that will lead to conversions and more sales.

Explore PPC services
Ben Ikin, Head of Paid MediaChloe Orford, Paid Social ExecutiveLibby Gahan, Paid Social Executive
GoogleGoogle Analytics

SEO (Search Engine Optimisation)

Organic traffic and better rankings

We help you maximise your organic search potential with proven SEO strategies that deliver results. With improved search rankings and traffic growth you'll be able to reduce your ad spend or have SEO complement your existing marketing activity.

Explore SEO services
Nathan Graham, SEO ManagerSimon Doyle, Content ManagerOllie Creevy, Managing DirectorSam Garner, CMO

Data & AI

Reporting, insight and AI on every campaign

Pronto AI, our reporting platform, tracks every lead from click to sale, and our AI tools qualify and nurture enquiries around the clock. Your feedback flows straight back into the campaign, so the data working your leads is always current.

Explore Pronto AI
Sam Jones, UX and Conversion SpecialistLouie Bartlett, Head of UX and CreativeAaron Dwyer, Senior Software EngineerDaniel Jones, Data ExecutiveJake Blundell, Data Executive

Strategy

The plan behind every campaign

The senior team who decide where your budget goes - which sectors, which offers, which channels, and when to scale. Every campaign starts with a plan built on eight years of lead generation data, and is reviewed against it week by week.

Meet the strategy team
Scott Evans, CEOSam Garner, CMOOllie Creevy, Managing DirectorLauren Renshaw, Marketing DirectorDaniel Jones, Data ExecutiveSam Jones, UX and Conversion SpecialistSean Conway, Head of Partnerships

Paid social ads FAQs

Which platforms do you run paid social ads on?

Meta, meaning Facebook and Instagram, and TikTok are our main channels, and we also run Twitter and native advertising where the audience is there. We spend over £500,000 a month on Facebook ads across more than 100 clients and over £60,000 a month on TikTok across more than 20 clients, so campaigns launch on platforms we already hold performance data for.

How much do paid social ads cost?

There are two models. On lead gen, or pay per lead, you pay for each lead delivered and carry no ad spend risk. On ad spend management, campaigns run under your own brand and the fee is agreed against the spend we manage.

Cost per lead depends on the sector. On Verisure’s home security campaign we deliver more than 500 leads a month at a £20 cost per lead, and over 15 months we scaled ZOA Energy Solutions from £500 to £80,000 of weekly ad spend whilst holding the same cost per install.

How quickly can a paid social campaign go live?

On the pay-per-lead model, 9 out of 10 clients receive high-quality leads within 3 days of onboarding, because we are already advertising in those sectors and the creative and funnels exist. Branded ad spend management takes longer, as the ads and landing pages are built under your own name first.

Do you produce the ad creative?

Yes. Creative imagery and user generated video are produced in house by our design team, videographers and approved UGC creators, and refreshed continually rather than left to fatigue. Adding video to the Secure Homes strategy dropped their cost per lead by nearly a third and took form conversion to 17.88%.

What is the difference between pay per lead and ad spend management?

Pay per lead gives you access to sectors we already advertise in, using assets built over years, with quick onboarding and no spend commitment. Ad spend management is the tailored option: your brand on the ads, custom landing pages, and a strategy built around your business rather than our existing funnels.

Do I need my own landing page?

Not necessarily. On pay per lead the enquiry comes through our own funnels. On branded campaigns we build the landing pages and forms, as we did for Verisure on their own domain, and add after-enquiry automations so no lead goes cold whilst you sleep.

Will paid social work for my sector?

We only take on sectors where we are confident of getting results, which is why the discovery call comes before any commitment. If we cannot see a route to a workable cost per lead in your market, we will say so.

Am I tied into a long contract?

No. We do not tie anyone into overly long contracts, and you get a named account manager rather than a shared inbox, so the relationship has to keep delivering.

Bespoke campaign?

Is your sector not here? Send us your brief - if there are buyers for it, we can generate leads for it.

Social media ad management services at Lead Pronto - FAQs

Why use paid social media advertising?

Paid social campaigns should be a major part of any well rounded digital marketing strategy. If you are wanting to boost brand awareness, extend reach, and grow website traffic, leads and conversions, a social media ad strategy will bring you a great return on investment.

Trust Pronto to manage your paid social ad campaigns across a range of social media platforms, and with highly targeted ads, you'll increase brand visibility and reach the right people at the right time.

Why will Pronto-managed paid social ad campaigns work for me?

We can help you target your audience with the right kind of paid ads depending on what stage of the sales funnel they are at. Top of the funnel ads can help increase brand awareness and how what you offer can solve their problems; middle of the funnel ads can 'warm' those who need a little more convincing to making a purchase; and bottom of the funnel ads can give people that final push to follow through and finally make that purchase.

Why choose Pronto for paid social advertising?

Work with us and we're more than just a digital agency, we're more like a strategic partner. As a results-driven business, we know that your success depends on the strength of our social ad strategy.

We are open about our model and never overpromise. We'll work hard to build trust and grow the relationship, after all, if our paid social media strategy is not delivering for you, you're hardly likely to continue to work with us.

With our team being made up largely of millennials and Gen Zers, they know the target audience well, especially when focusing on a popular social media platform like TikTok where video ads aimed at a highly engaged audience are very much the key tactic.

4.2 · Google Reviews
Google Partner Meta Business Partner Taboola Partner

Leads can start within 24 hours based on a full onboarding call and setup with our sales team.

WHAT OUR PARTNERS SAY.

Rated 4.24.2 out of 5on Google Reviews, from 57 reviews
Rated 5 out of 5
“Relevant, local and genuinely interested”

The enquiries are relevant, local, and genuinely interested - not time-wasters. It's clear they understand the glazing industry and what actually converts, not just sending volume for the sake of it. A professional, transparent company that delivers what they promise.

Thomas Rowlands
Verified Google review
Rated 5 out of 5
“Super impressed with the leads”

Super impressed with the leads from Pronto. We have been working with them for a few months now following a recommendation from another solar panel installer and the experience has been excellent from the whole team. Really happy and looking forward to carrying on our partnership!

Honey
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Rated 5 out of 5
“Supplying leads in only one week”

I enquired with Lead Pronto in August regarding needing Solar Leads after hiring more staff. The onboarding was quick and easy and they got me up and running and were supplying leads in only 1 week. The Lead Pronto team have been great to work with and very friendly and helpful. I would not hesitate to get in touch if you are looking to get more leads for your business.

Matthew Perkins
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Rated 5 out of 5
“The leads come through quickly”

Great company to work with. The leads come through quickly and the team are very helpful whenever we have questions. Would highly recommend

Chelsea Ewin
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Rated 5 out of 5
“Great quality leads at competitive prices”

Great quality leads supplied at competitive prices and the team are so easy to communicate with if we ever need anything

Gemma Marciano
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Rated 5 out of 5
“Always available and deliver what they say they will”

I have been working with Lead Pronto for nearly two years now. Together we have built an array of sustainable lead sources that both meet our CPA targets, lead volumes and conversion levels. The guys are approachable and always offering new ideas on lead generation solutions.

Danny Planner
Just Remortgages
Rated 5 out of 5
“Always quick to respond”

We've been using Lead Pronto for a while now, and our company has seen significant benefits from the campaigns we're part of. Whenever an issue arises, Sian and Mark are always quick to respond, providing prompt and effective resolutions. Their support ensures everything runs smoothly, and we highly appreciate their dedication.

Kevin Paul Albis
Director, Home Fixology
Rated 5 out of 5
“Experienced and knowledgeable”

Lead Pronto are both experienced and knowledgable in all fields of internet based marketing. I enjoy regular feedback and advanced management information that allows me the flexibility I need to adjust my spend to the current trend.

Martin Dean
Fitter Windows
Rated 5 out of 5
“Delivered exactly what they promised”

We have been working with Lead Pronto for over a year now and they have been brilliant! Delivered exactly what they promised and continue to do so. Great work guys

Paul Harrison
UPS Solar
Rated 5 out of 5
“By far one of the best out there”

We have been using this platform for over a year now for the business and there customer service & costs are by far one of the best out there in the industry. Highly recommend.

Leonna Spears
Verified Google review
Rated 5 out of 5
“Business is expanding nicely”

I came across lead pronto through a friend as I was struggling to really get my business out there outside of my current audience, I've been working with them for the last few months and they've been nothing but brilliant to work with. Business is expanding nicely with lot's of new leads coming my way. Thank you everyone at team Lead Pronto!

Liam Ennis
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Rated 5 out of 5
“They've consistently delivered”

The team at Pronto deserves nothing but praise! It's been nearly a year since we began working together and they've consistently delivered. Very happy

Kaitlyn Ashworth
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The work

Creative from across our network

Fresh ad creative, produced in-house and refreshed every day across every sector we run.

Work with an award-winning lead generation company

Need more information? Get in touch with our expert team today.

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A real specialist picks up - never a call centre.A real specialist picks up.

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