Secure Home Systems are one of the fastest growing home security systems providers in the UK. Established in 2015, the company - nominated for the 2024 British Security Awards Installer of the Year - were keen to extend their reach to provide home security systems and monitoring services to a wider customer base.
-30%Cost per lead
17.88%Form conversion rateSecure Home Systems are one of the fastest growing home security systems providers in the UK. Established in 2015, the company - nominated for the 2024 British Security Awards Installer of the Year - were keen to extend their reach to provide home security systems and monitoring services to a wider customer base.
At the time of our introduction, running ads on Facebook wasn't in Secure Home Systems' marketing strategy. However they had expressed a wish to add Facebook as a channel for their digital marketing to expand on their existing lead generation. As paid social ads on this platform were a new channel for them, we wanted to make sure that the leads could be worked the same as their existing leads and cause minimal disruption to their team.
Paid social was a new channel, so the leads had to be worked the same as their existing leads with minimal disruption to their team.
A key part of the strategy and discussion with the client involved establishing the key messaging and USP. In the initial phases of our marketing strategy with Secure Homes, we tested different creatives and messaging to determine what worked best in terms of performance, lead quality, cost per lead (CPL) and cost per sale.
By introducing videos to their paid ad campaigns, we were able to drop the CPL by 30%, and maintain a form conversion rate of 17.88%
The real numbers behind the brands we scale - revenue, appointments booked and cost of sale, straight from the dashboard.
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Anglian Home Improvements is one of the UK's leading manufacturers and installers of high-quality, energy-efficient windows and doors. With a massive nationwide reach, they have built a reputation for providing homeowners with affordable, secure, and stylish home improvements.
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Manufacturers and installers of bespoke windows, doors and conservatories, Leeds-based Diamond Windows. Unlike many competitors, they manufacture their products on their own on-site manufacturing unit to create individually made to fit windows and doors to their clients' specific requirements.
Revenue Generated: £136,726
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Effective Home (part of the Effective Energy Group) are one of the UK's leading providers of energy saving installations, working with countless homes up and down the country. With green solutions ranging from solar panels and batteries, to heat pumps and insulation, they're renowned for their expert installations that save households £100s each year on their energy bills.
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Fitter Windows is a double glazing company supplying and installing a range of products including windows, doors and conservatories to households across Harlow, Essex, Dartford and Kent.
Revenue Generated: £413,076
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Homestyle Windows are a home improvements company in the South East of England offering a range of windows, doors, conservatories and roofline products to customers across Hampshire, Surrey and the wider region. With over 20 years of experience in the industry, their products and installations are backed with 10-year insurance guarantees.
£72Average CPA£28Average CPL (branded)
South of England based Just Remortgages is a long established specialist mortgage broker. They help clients release equity and consolidate debts to lower their monthly costs, often saving clients thousands of pounds.
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KP Law is a law firm that operates on a no-win no-fee basis, deriving the revenue with a pre-agreed percentage out of any compensation amount won. We have been working with them under various company names, including Keller Lenkner and Keller Postman since November 2020.
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500+New keywords ranked+500New keywords ranking
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Ultra-Seal are a leading home improvement company offering a range of services from new windows and doors to conservatories and orangeries that transform your property. They're Wirral-based, so they're local to our team, and together we've been able to take their expert service offerings and get them in front of the eyes of potential customers to help their business grow.
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Verisure is one of the UK's leading providers of professionally monitored home security systems. Lead Pronto's in-house creative and custom landing pages on Verisure's own domain deliver 500+ leads a month on Meta at a £20 cost per lead.
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Impact Energy install air source heat pumps UK-wide and are an Octopus Trusted Partner. In-house video creative on Meta and a custom landing page on their own domain deliver 500+ leads a month at a £25 cost per lead.
500+Leads per month30%Appointment rate£25Cost per lead
Zenith Windows Limited is a local family-run business with more than 25 years of experience in the home improvements industry. They provide high-quality products and services, including windows and doors, conservatories, orangeries, extensions, roofing, fascias, guttering, drives & patios at affordable prices.
57.03%Appointment Rate£6,000Average sale valueNeed more information? Get in touch with our expert team today.
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