Anglian is a well-known brand having been at the forefront of the home improvements sector for over 60 years. As a national company, but with a strong local presence across the UK, the company offers a full range of products and installation services including windows, doors, porches, conservatories, roof trims and more.
3,015Leads delivered
1,282Appointments booked42%Lead-to-appointment rateAnglian is a well-known brand having been at the forefront of the home improvements sector for over 60 years. As a national company, but with a strong local presence across the UK, the company offers a full range of products and installation services including windows, doors, porches, conservatories, roof trims and more. They expanded in 2023 to become the ASHI Group.
Anglian run their own branded campaigns but approached Pronto to generate leads for them from non-branded campaigns.
They needed to generate more double glazing leads having potentially hit the ceiling with their branded PPC ad spend campaigns.
Anglian launched a non branded Google Ads campaign with Lead Pronto in September 2024 and has enjoyed huge success through their PPC spending. The on-going success of this campaign is down to a few key factors:
Overall since launch this campaign has delivered 3,015 leads and 1,282 booked appointments for Anglian. This is an ongoing campaign that is still running today, which highlights the importance and strength of working collaboratively with our clients to ensure ongoing success.
The current lead-to-appointment rate is 42% at a cost per appointment of £65. Which shows that we are generating high quality sales leads for our client, and showcases the benefit of utilising Lead Pronto's extensive campaign data within this very competitive industry.
The real numbers behind the brands we scale - revenue, appointments booked and cost of sale, straight from the dashboard.
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Utilita Home, the solar arm of one of the UK's best-known energy suppliers, needed a pipeline that held quality at volume. We turned Lead Pronto solar leads into £204,393 of revenue - phone-verified leads booked appointments at 40% and kept cost of sale at 18%.
Revenue Generated: £204,393.00
40%Appointment Rate
6:1Return on Ad Spend18%Cost of Sale
Manufacturers and installers of bespoke windows, doors and conservatories, Leeds-based Diamond Windows. Unlike many competitors, they manufacture their products on their own on-site manufacturing unit to create individually made to fit windows and doors to their clients' specific requirements.
Revenue Generated: £136,726
£136,726Revenue generated35%Appointment rate£96.70Cost per appointment
Effective Home (part of the Effective Energy Group) are one of the UK's leading providers of energy saving installations, working with countless homes up and down the country. With green solutions ranging from solar panels and batteries, to heat pumps and insulation, they're renowned for their expert installations that save households £100s each year on their energy bills.
+243.95%Organic traffic+90%ROAS9.87%CTR
Fitter Windows is a double glazing company supplying and installing a range of products including windows, doors and conservatories to households across Harlow, Essex, Dartford and Kent.
Revenue Generated: £413,076
£11.58Cost per lead21%Lead to appointment rate11.49%Cost of sale
Heat Pumps UK provides households with information relating to heat pumps and their effectiveness as a replacement for old inefficient heating systems. With quality advice about heat pumps and the available government funding opportunities, the intention is to prompt potential customers to enquire about eligibility for grants through trusted installers who can help them get a heat pump installed.
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Homestyle Windows are a home improvements company in the South East of England offering a range of windows, doors, conservatories and roofline products to customers across Hampshire, Surrey and the wider region. With over 20 years of experience in the industry, their products and installations are backed with 10-year insurance guarantees.
£72Average CPA£28Average CPL (branded)
South of England based Just Remortgages is a long established specialist mortgage broker. They help clients release equity and consolidate debts to lower their monthly costs, often saving clients thousands of pounds.
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KP Law is a law firm that operates on a no-win no-fee basis, deriving the revenue with a pre-agreed percentage out of any compensation amount won. We have been working with them under various company names, including Keller Lenkner and Keller Postman since November 2020.
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Luvanto, part of QA Flooring Solutions, is one of the UK's favourite and fastest growing LVT companies, offering luxury vinyl tile flooring to domestic and commercial customers.
500+New keywords ranked+500New keywords ranking
Secure Home Systems are one of the fastest growing home security systems providers in the UK. Established in 2015, the company - nominated for the 2024 British Security Awards Installer of the Year - were keen to extend their reach to provide home security systems and monitoring services to a wider customer base.
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Switchable.co.uk empowers homeowners to switch to a more sustainable and cost-effective future. As a comparison website, its aim is to connect potential customers with installers who can help them install home energy efficient measures to generate long-term savings.
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Ultra-Seal are a leading home improvement company offering a range of services from new windows and doors to conservatories and orangeries that transform your property. They're Wirral-based, so they're local to our team, and together we've been able to take their expert service offerings and get them in front of the eyes of potential customers to help their business grow.
+495%Organic Traffic+268.75%Organic Leads-56.73%Organic CPL
Zenith Windows Limited is a local family-run business with more than 25 years of experience in the home improvements industry. They provide high-quality products and services, including windows and doors, conservatories, orangeries, extensions, roofing, fascias, guttering, drives & patios at affordable prices.
57.03%Appointment Rate£6,000Average sale valueNeed more information? Get in touch with our expert team today.
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