ESE Group
A comprehensive content strategy coupled with a website overhaul, including a restructure and redesign, boosted conversions and generated more leads.
310%Organic clicks growth
94Keywords in Search Top 10
Innovation & Tech Business of the Year 2026
PPC Lead Generation
Get better quality leads fast ✅ with effective PPC lead generation from Pronto. We build and manage high-performing PPC campaigns across Google Ads and Microsoft Advertising, keeping your cost per lead firmly under control.
A real specialist picks up - never a call centre
Trusted by some of the biggest brands in the UK
Browse our PPC case studies
See what we've done for our clients
The real numbers behind the brands we scale - organic growth, keyword rankings and conversion rate, straight from the campaigns.
310%Organic clicks growth94Keywords in Search Top 10
Effective Home
Through effective optimisation of their existing website pages to improve user experience, coupled with a rapid growth in website content, we were able to grow traffic and conversions.
133%Organic clicks growth17%Conversion rate
Ultra-Seal Group
Ultra-Seal engaged Pronto with a need to maximise their local search potential. Through a strategy using localised keyword research we were able to create key pages to grow organic traffic.
268%Organic clicks growth157Keywords in Search Top 10
Delivering effective PPC campaigns
Finding new leads can sometimes seem like something of a thankless task, with your hard work not always paying off and generating the new business you are seeking. To get better results and ensure that your ad spend is working well for you, let Pronto take the lead with your pay-per-click advertising campaigns. Our service will enable you to concentrate your efforts on converting your leads to customers who benefit from your products and services.
For the majority of companies, outsourcing your PPC lead generation to a company with the expertise in managing effective campaigns will usually achieve better results and be far more cost-effective. At Pronto, we know PPC well and have managed ad spends collectively worth several million, so by working with us, we can help you with effective PPC management that brings visits to your website and generates leads. We can assist with ad creation and landing pages to improve effectiveness and bring more potential customers your way.
Talk to a specialistBenefits of PPC for Lead Generation:
Pronto can help you generate the customers your business needs to grow. With PPC lead generation, you'll enjoy a number of benefits including:
Faster results
Notice results immediately
Faster results from PPC than other channels with immediate keyword rankings and traffic.
Highly targeted
For finding the right audience
Highly targeted audiences by knowing more about your leads and their behaviour.
Better quality
High intent leads
Better quality leads by attracting visitors who are looking for what you offer.
Wide options
To increase the chance of conversion
A wide range of advertising options, including display, shopping, search and video ads.
Cost effective
Campaigns that return on investement
Cost-effective PPC campaigns delivering measurable ROI.
Enhanced campaigns
To maximise performance
Enhanced campaigns using Google Performance Max.
Grow your database
For long term marketing
Grow your database of leads and market to them through other channels.
Introducing our incredible PPC team
With Pronto, you are more than just a customer. We allocate a personal account manager so you have that point of contact, full accountability and that individual touch.
We strive to get results for our clients and only work in sectors where we are confident of getting results. We don't tie anyone into overly long contracts to ensure the relationship is working and delivering for you.
Mark Dillon
Account Director
Ben Ikin
Head of Paid Media
Sian Thomas
Account Manager
Need more information? Get in touch with our expert team today!
We know how to generate high quality PPC leads for our clients
Optimised campaigns
We'll test and refine your ads, ad copy, landing pages and a variety of keywords for the best results. Your campaigns will bid on various stages of the funnel and control the message for each funnel stage.
Focused landing pages
We'll ensure that your messaging meets customer needs and provides them with enough reason to provide you with their information.
Integrated with your CRM
Your campaigns can be integrated with your own CRM so you can easily track your leads and follow up on them, whether via email or a phone call.
Results-focused campaigns
Lead gen is a results business, so we'll work to ensure your cost-per-click, conversion rate, and ultimately cost-per-lead to make your investment worthwhile.
What we offer
Talk to a specialistReal-time web leads
Verified enquiries from our own funnels and brands, delivered to your CRM or dashboard the second the form is submitted. Matched to the criteria you agree before launch.
Start receiving leadsQualified booked appointments
We qualify the enquiry, confirm the details and book the appointment straight into your team's diary - so your closers spend their time closing, not chasing.
Fill your diaryBranded lead generation campaigns
Full campaigns run under your own brand - your name on the ads and landing pages, our engine behind them. You build pipeline and brand equity at the same time.
Launch your campaign
Read our PPC case studies
We've helped numerous clients amplify their visibility via paid advertisements.
Three ways to work with us.
Our core model
Pay per lead
£0a month in retainer fees
You pay per lead delivered instead - never locked in
Volume guaranteed
- Delivered to your CRM the second the form is submitted
- Matched to the criteria you agree before launch
- A dedicated account manager on your campaign
- No contract and no notice period - pay as you go
New for 2026
Pay per appointment or hot key
From£130per booked appointment*
*Price depends on area and the criteria for an appointment
Booked into your diary
- 82% of booked appointments are attended
- Qualified and confirmed before it reaches you
- Your closers only close - no chasing
- A rejection policy is included in every campaign
Full-service
Brand marketing
20%of ad spend, our fee
Managed campaigns under your own name, charged weekly or monthly
Built around your brand
- Campaigns built and run under your own brand
- Creative, media buying and reporting handled end to end
- Suited to brand marketing and long-run demand
- A typical fee of 20% of the ad spend we manage
Browse our departments
Paid Social
Creating your ad campaigns across Meta, TikTok and more
We excel at running social media paid ads to generate you leads via forms. As a social media lead generation agency we can also help you optimise your ad activity on platforms including Facebook, Twitter, TikTok and Instagram to drive traffic to your websites and key landing pages.
Explore Paid Social services
Web Dev & Design
Sites and landers built to convert
Whether it's a new website or looking for ways to generate more traffic for your existing site, we create intuitive websites to improve the journey of any online visitor, leading to better customer engagement, conversions, and rankings.
Explore Web Design services
PPC (Google Ads)
Instant reach, maximised ROI
With extensive reach and targeting options, PPC ads allow you to quickly and easily reach potential customers. Using paid ads and extensive keyword research carefully managed by Pronto, you'll get qualified PPC leads that will lead to conversions and more sales.
Explore PPC services
SEO (Search Engine Optimisation)
Organic traffic and better rankings
We help you maximise your organic search potential with proven SEO strategies that deliver results. With improved search rankings and traffic growth you'll be able to reduce your ad spend or have SEO complement your existing marketing activity.
Explore SEO services
Data & AI
Reporting, insight and AI on every campaign
Pronto AI, our reporting platform, tracks every lead from click to sale, and our AI tools qualify and nurture enquiries around the clock. Your feedback flows straight back into the campaign, so the data working your leads is always current.
Explore Pronto AI
Strategy
The plan behind every campaign
The senior team who decide where your budget goes - which sectors, which offers, which channels, and when to scale. Every campaign starts with a plan built on eight years of lead generation data, and is reviewed against it week by week.
Meet the strategy team
PPC lead generation FAQs
What is PPC lead generation?
At its most basic, PPC lead generation campaigns involve the use of paid advertising platforms to attract visitors who are looking for you or your products and services. Through effective PPC strategies, we can help you drive traffic to your website or key landing pages. With the right keywords and right target audience, a PPC lead generation campaign can put you in front of potential clients before your competitors. Through effective use of PPC ads, you will receive high quality leads and fast. Although there are many different options when it comes to PPC, Google Ads is the most obvious example of PPC advertising that can be used to run a successful lead generation campaign. With extensive reach and targeting options, it allows you to easily reach potential customers through tailored ads. Facebook, LinkedIn, TikTok and Twitter are platforms that also provide good PPC lead gen targeting opportunities. Potential customers can be reached based on a range of factors including demographics, interests, and behaviours.
Why choose PPC lead generation?
Unlike other marketing methods, PPC lead generation strategies are great for generating leads almost immediately. Using paid ads, you'll get qualified PPC leads that will be more likely to lead to conversions.
There are plenty of ad options - display ads, shopping ads, search ads and YouTube/video ads - and Pronto are able to find what works for you. We have built up expertise in a number of key sectors so already know which type of PPC campaign is going to work best for your lead generation.
When you need to generate more leads, or improve lead quality, but don't have the time to wait for other more traditional digital marketing channels such as SEO to start paying off, PPC lead generation allows you more instant potential leads. Online advertising in search engines allows you prime spots in results pages, which is also good for brand exposure and awareness, since the ads are placed above organic search results - we help ensure that your PPC ads are enticing enough for a potential customer to want to click on them.
What are the foundations of successful PPC?
Successful PPC campaigns are essentially ones that result in more leads and ultimately sales. Pronto develop campaigns based on getting the basics right...
- Keyword research
- Enticing copy and clear calls-to-action
- Optimised landing pages
- Performance monitoring and campaign adjustments
The foundations of a successful PPC campaign
Keyword research
Every good PPC campaign starts with extensive keyword research. We take the time to understand your target audience and what terms they might be searching for when they're looking for your product or service. Armed with all the possible keywords and phrases, we'll be able to decide which to target and which are likely to drive the most traffic, lead and revenue.
Copy is king
Getting your messaging right is vital as you only ever want the right people clicking through from your ads. We'll ensure your copy is enticing, and ties in with your landing pages, and that there are clear calls-to-action so that people who are genuinely interested will click through and hopefully convert.
Optimised landing page experience
It is important that the pages that potential customers are being directed to after clicking an ad are set up to convert. We ensure your page is attractive, the copy has a clear message, and it is relevant enough that the visitor is more inclined to click and make a purchase..
Monitor performance
Pronto will continually monitor your campaign performance. We can identify which PPC ads and keywords are working best and then recommend which areas you should invest more budget and where you should scale back. We'll give you full visibility of how your campaigns are performing.
Your PPC campaigns can be tailored to the customer journey
PPC can be used and tailored accordingly to which stage of the customer journey people are on. For some business owners, their campaigns can be focused around the awareness stage, essentially the start of the customer journey.
Pronto can also help you target potential customers at other stages of the process. You could look to provide a free ebook, promote a greater offer on a product, or just try to retarget someone who has previously engaged with you, but not yet converted.
Earned expertise.
Proven results.
An award-winning agency with elite partner status across the world's biggest platforms. Let our certified team build your strategy.
2026
Innovation & Tech Business of the Year 2026
City of Liverpool Business Awards, hosted by Downtown in Business
Awarded for the work transforming Lead Pronto through AI - Pronto AI, the platform our team built, now sits behind every campaign we run.
2026
Best Marketing & Advertising Firm of the Year 2026
Global 100 Awards
2026
Best Pay‑Per‑Lead Digital Lead Generation Agency 2026
SME News Business Elite Awards
2026/27
Best Pay‑Per‑Lead Digital Lead Generation Agency 2026
Manchester & North West England Prestige Awards 2026/27
The work
The creative behind every campaign
Fresh ad creative, produced in-house and refreshed every day across the network.
Work with an award-winning lead generation company
Need more information? Get in touch with our expert team today.
Talk to a specialist