ESE Group
A comprehensive content strategy coupled with a website overhaul, including a restructure and redesign, boosted conversions and generated more leads.
310%Organic clicks growth
94Keywords in Search Top 10
Innovation & Tech Business of the Year 2026
PPC Lead Generation for UK Businesses
PPC lead generation uses paid search ads on Google and Microsoft Advertising to reach people who are already searching for what you sell. Lead Pronto runs those campaigns and landing pages and sells you the resulting enquiries on a pay-per-lead basis, from £15 per lead, with no retainer and no contract. If you would rather own the ad account, our PPC services team manages Google Ads campaigns for 25% of ad spend.
A real specialist picks up - never a call centre
Trusted by some of the biggest brands in the UK
Three ways to work with us.
Our core model
Pay per lead
From£15per lead delivered*
*A guide price. Your exact cost per lead depends on your sector and the area you cover - ask us for a quote
Volume guaranteed
- Delivered to your CRM the second the form is submitted
- Matched to the criteria you agree before launch
- A dedicated account manager on your campaign
- No contract and no notice period - pay as you go
New for 2026
Pay per appointment or hot key
From£130per booked appointment*
*Price depends on area and the criteria for an appointment
Booked into your diary
- 82% of booked appointments are attended
- Qualified and confirmed before it reaches you
- Your closers only close - no chasing
- A rejection policy is included in every campaign
Full-service
Brand marketing
25%of ad spend, our fee
Managed campaigns under your own name, charged weekly or monthly
Built around your brand
- Campaigns built and run under your own brand
- Creative, media buying and reporting handled end to end
- Suited to brand marketing and long-run demand
- A typical fee of 25% of the ad spend we manage
Browse our PPC case studies
See what we've done for our clients
The real numbers behind the brands we scale - organic growth, keyword rankings and conversion rate, straight from the campaigns.
310%Organic clicks growth94Keywords in Search Top 10
Effective Home
Through effective optimisation of their existing website pages to improve user experience, coupled with a rapid growth in website content, we were able to grow traffic and conversions.
133%Organic clicks growth17%Conversion rate
Ultra-Seal Group
Ultra-Seal engaged Pronto with a need to maximise their local search potential. Through a strategy using localised keyword research we were able to create key pages to grow organic traffic.
268%Organic clicks growth157Keywords in Search Top 10What is PPC lead generation?
PPC lead generation uses paid search ads on Google and Microsoft Advertising to reach people who are already searching for what you sell, and turns their clicks into enquiries. You pay for the leads it produces rather than for the clicks.
Buy PPC leads from £15
A PPC lead is an enquiry generated by a paid search campaign that Lead Pronto runs for you. PPC leads start from £15 per lead, and your exact cost depends on your sector and the areas you cover. There is no retainer and no contract.
Get a price
PPC for lead generation: how our campaigns work
Finding new leads can sometimes seem like something of a thankless task, with your hard work not always paying off and generating the new business you are seeking. To get better results and ensure that your ad spend is working well for you, let Pronto take the lead with your pay-per-click advertising campaigns. Our service will enable you to concentrate your efforts on converting your leads to customers who benefit from your products and services.
For the majority of companies, outsourcing your PPC lead generation to a company with the expertise in managing effective campaigns will usually achieve better results and be far more cost-effective. At Pronto, we know PPC well and have managed ad spends collectively worth several million, so by working with us, we can help you with effective PPC management that brings visits to your website and generates leads. We can assist with ad creation and landing pages to improve effectiveness and bring more potential customers your way.
Talk to a specialistPPC leads or a managed Google Ads account?
Buy leads if you want a fixed cost per enquiry and no ad account to run. Choose managed PPC if you want the account, the data and the brand in your own name, and you are comfortable paying for clicks whether or not they convert. Our PPC services team manages Google Ads campaigns for 25% of ad spend.
See PPC servicesWhy choose PPC for lead generation
Pronto can help you generate the customers your business needs to grow. With PPC lead generation, you'll enjoy a number of benefits including:
Faster results
Notice results immediately
Faster results from PPC than other channels with immediate keyword rankings and traffic.
Highly targeted
For finding the right audience
Highly targeted audiences by knowing more about your leads and their behaviour.
Better quality
High intent leads
Better quality leads by attracting visitors who are looking for what you offer.
Wide options
To increase the chance of conversion
A wide range of advertising options, including display, shopping, search and video ads.
Cost effective
Campaigns that return on investment
Cost-effective PPC campaigns delivering measurable ROI.
Enhanced campaigns
To maximise performance
Enhanced campaigns using Google Performance Max.
Grow your database
For long term marketing
Grow your database of leads and market to them through other channels.
Our PPC team
With Pronto, you are more than just a customer. We allocate a personal account manager so you have that point of contact, full accountability and that individual touch.
We strive to get results for our clients and only work in sectors where we are confident of getting results. We don't tie anyone into overly long contracts to ensure the relationship is working and delivering for you.
Mark Dillon
Account Director
Ben Ikin
Head of PPC
Sian Thomas
Account Manager
Need more information? Get in touch with our expert team today!
We know how to generate high quality PPC leads for our clients
Optimised campaigns
We'll test and refine your ads, ad copy, landing pages and a variety of keywords for the best results. Your campaigns will bid on various stages of the funnel and control the message for each funnel stage.
Focused landing pages
We'll ensure that your messaging meets customer needs and provides them with enough reason to provide you with their information.
Integrated with your CRM
Your campaigns can be integrated with your own CRM so you can easily track your leads and follow up on them, whether via email or a phone call.
Results-focused campaigns
Lead gen is a results business, so we'll work to ensure your cost-per-click, conversion rate, and ultimately cost-per-lead to make your investment worthwhile.
What we offer
Talk to a specialistReal-time web leads
Verified enquiries from our own funnels and brands, delivered to your CRM or dashboard the second the form is submitted. Matched to the criteria you agree before launch.
Start receiving leadsQualified booked appointments
We qualify the enquiry, confirm the details and book the appointment straight into your team's diary - so your closers spend their time closing, not chasing.
Fill your diaryBranded lead generation campaigns
Full campaigns run under your own brand - your name on the ads and landing pages, our engine behind them. You build pipeline and brand equity at the same time.
Launch your campaign
Read our PPC case studies
We've helped numerous clients amplify their visibility via paid advertisements.
Browse our departments
Paid Social
Creating your ad campaigns across Meta, TikTok and more
We excel at running social media paid ads to generate you leads via forms. As a social media lead generation agency we can also help you optimise your ad activity on platforms including Facebook, Twitter, TikTok and Instagram to drive traffic to your websites and key landing pages.
Explore Paid Social services
Web Dev & Design
Sites and landers built to convert
Whether it's a new website or looking for ways to generate more traffic for your existing site, we create intuitive websites to improve the journey of any online visitor, leading to better customer engagement, conversions, and rankings.
Explore Web Design services
PPC (Google Ads)
Instant reach, maximised ROI
With extensive reach and targeting options, PPC ads allow you to quickly and easily reach potential customers. Using paid ads and extensive keyword research carefully managed by Pronto, you'll get qualified PPC leads that will lead to conversions and more sales.
Explore PPC services
SEO (Search Engine Optimisation)
Organic traffic and better rankings
We help you maximise your organic search potential with proven SEO strategies that deliver results. With improved search rankings and traffic growth you'll be able to reduce your ad spend or have SEO complement your existing marketing activity.
Explore SEO services
Data & AI
Reporting, insight and AI on every campaign
Pronto AI, our reporting platform, tracks every lead from click to sale, and our AI tools qualify and nurture enquiries around the clock. Your feedback flows straight back into the campaign, so the data working your leads is always current.
Explore Pronto AI
Strategy
The plan behind every campaign
The senior team who decide where your budget goes - which sectors, which offers, which channels, and when to scale. Every campaign starts with a plan built on eight years of lead generation data, and is reviewed against it week by week.
Meet the strategy team
PPC lead generation FAQs
What is PPC lead generation?
PPC lead generation uses paid search ads on Google and Microsoft Advertising to reach people who are already searching for what you sell, and turns their clicks into enquiries. You pay for the leads it produces rather than for the clicks.
How much do PPC leads cost?
PPC leads start from £15 per lead. Your exact cost depends on your sector and the areas you cover, and we quote before anything goes live. If you would rather run your own account, we manage Google Ads campaigns for 25% of ad spend.
Should I buy PPC leads or have you manage my Google Ads?
Buy leads if you want a fixed cost per enquiry and no ad account to run. Choose managed PPC if you want the account, the data and the brand in your own name, and you are comfortable paying for clicks whether or not they convert.
Why choose PPC for lead generation?
PPC produces enquiries almost as soon as a campaign goes live, because the ads reach people at the moment they search. It suits businesses that need leads now rather than waiting months for SEO to pay off.
The foundations of a successful PPC campaign
Keyword research
Every good PPC campaign starts with extensive keyword research. We take the time to understand your target audience and what terms they might be searching for when they're looking for your product or service. Armed with all the possible keywords and phrases, we'll be able to decide which to target and which are likely to drive the most traffic, lead and revenue.
Copy is king
Getting your messaging right is vital as you only ever want the right people clicking through from your ads. We'll ensure your copy is enticing, and ties in with your landing pages, and that there are clear calls-to-action so that people who are genuinely interested will click through and hopefully convert.
Optimised landing page experience
It is important that the pages that potential customers are being directed to after clicking an ad are set up to convert. We ensure your page is attractive, the copy has a clear message, and it is relevant enough that the visitor is more inclined to click and make a purchase..
Monitor performance
Pronto will continually monitor your campaign performance. We can identify which PPC ads and keywords are working best and then recommend which areas you should invest more budget and where you should scale back. We'll give you full visibility of how your campaigns are performing.
Your PPC campaigns can be tailored to the customer journey
PPC can be used and tailored accordingly to which stage of the customer journey people are on. For some business owners, their campaigns can be focused around the awareness stage, essentially the start of the customer journey.
Pronto can also help you target potential customers at other stages of the process. You could look to provide a free ebook, promote a greater offer on a product, or just try to retarget someone who has previously engaged with you, but not yet converted.
Earned expertise.
Proven results.
An award-winning agency with elite partner status across the world's biggest platforms. Let our certified team build your strategy.
2026
Innovation & Tech Business of the Year 2026
City of Liverpool Business Awards, hosted by Downtown in Business
Awarded for the work transforming Lead Pronto through AI - Pronto AI, the platform our team built, now sits behind every campaign we run.
2026
Best Marketing & Advertising Firm of the Year 2026
Global 100 Awards
2026
Best Pay‑Per‑Lead Digital Lead Generation Agency 2026
SME News Business Elite Awards
2026/27
Best Pay‑Per‑Lead Digital Lead Generation Agency 2026
Manchester & North West England Prestige Awards 2026/27
WHAT OUR PARTNERS SAY.
“Relevant, local and genuinely interested”
The enquiries are relevant, local, and genuinely interested - not time-wasters. It's clear they understand the glazing industry and what actually converts, not just sending volume for the sake of it. A professional, transparent company that delivers what they promise.
Thomas RowlandsVerified Google review
“Super impressed with the leads”
Super impressed with the leads from Pronto. We have been working with them for a few months now following a recommendation from another solar panel installer and the experience has been excellent from the whole team. Really happy and looking forward to carrying on our partnership!
HoneyVerified Google review
“Supplying leads in only one week”
I enquired with Lead Pronto in August regarding needing Solar Leads after hiring more staff. The onboarding was quick and easy and they got me up and running and were supplying leads in only 1 week. The Lead Pronto team have been great to work with and very friendly and helpful. I would not hesitate to get in touch if you are looking to get more leads for your business.
Matthew PerkinsVerified Google review
“The leads come through quickly”
Great company to work with. The leads come through quickly and the team are very helpful whenever we have questions. Would highly recommend
Chelsea EwinVerified Google review
“Great quality leads at competitive prices”
Great quality leads supplied at competitive prices and the team are so easy to communicate with if we ever need anything
Gemma MarcianoVerified Google review
“Always available and deliver what they say they will”
I have been working with Lead Pronto for nearly two years now. Together we have built an array of sustainable lead sources that both meet our CPA targets, lead volumes and conversion levels. The guys are approachable and always offering new ideas on lead generation solutions.
Danny PlannerJust Remortgages
“Always quick to respond”
We've been using Lead Pronto for a while now, and our company has seen significant benefits from the campaigns we're part of. Whenever an issue arises, Sian and Mark are always quick to respond, providing prompt and effective resolutions. Their support ensures everything runs smoothly, and we highly appreciate their dedication.
Kevin Paul AlbisDirector, Home Fixology
“Experienced and knowledgeable”
Lead Pronto are both experienced and knowledgable in all fields of internet based marketing. I enjoy regular feedback and advanced management information that allows me the flexibility I need to adjust my spend to the current trend.
Martin DeanFitter Windows
“Delivered exactly what they promised”
We have been working with Lead Pronto for over a year now and they have been brilliant! Delivered exactly what they promised and continue to do so. Great work guys
Paul HarrisonUPS Solar
“By far one of the best out there”
We have been using this platform for over a year now for the business and there customer service & costs are by far one of the best out there in the industry. Highly recommend.
Leonna SpearsVerified Google review
“Business is expanding nicely”
I came across lead pronto through a friend as I was struggling to really get my business out there outside of my current audience, I've been working with them for the last few months and they've been nothing but brilliant to work with. Business is expanding nicely with lot's of new leads coming my way. Thank you everyone at team Lead Pronto!
Liam EnnisVerified Google review
“They've consistently delivered”
The team at Pronto deserves nothing but praise! It's been nearly a year since we began working together and they've consistently delivered. Very happy
Kaitlyn AshworthVerified Google review
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The work
Creative from across our network
Fresh ad creative, produced in-house and refreshed every day across every sector we run.
Work with an award-winning lead generation company
Need more information? Get in touch with our expert team today.
Talk to a specialist