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PPC Lead Generation

Get better quality leads fast ✅ with effective PPC lead generation from Pronto.

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Delivering effective PPC campaigns

Finding new leads can sometimes seem like something like a thankless task, with your hard work not always paying off and generating the new business you are seeking. To get better results and ensure that your ad spend is working well for you, let Pronto take the lead with your pay-per-click advertising campaigns. Our service will enable you to concentrate your efforts on converting your leads to customers and providing the products and services that you do.

For the majority of companies, outsourcing your PPC lead generation to a company with the expertise in managing effective campaigns will usually achieve better results and be far more cost-effective. At Pronto, we know PPC well and have managed ad spends collectively worth several million, so by working with us, we can help you with effective PPC management that brings visits to your website and generates leads. We can assist with ad creation and landing pages to improve effectiveness and bring more potential customers your way.

PPC lead campaigns that work

Benefits of PPC for Lead Generation:

Pronto can help you generate the customers your business needs to grow. With PPC lead generation, you’ll enjoy a number of benefits including:

  • Faster results from PPC than other channels with immediate keyword rankings and traffic
  • Highly targeted audiences by knowing more about your leads and their behaviour
  • Better quality leads by attracting visitors who are looking for what you offer
  • Wide range of advertising options, including display, shopping, search and video ads
  • Cost-effective PPC campaigns delivering measurable ROI
  • Enhanced campaigns using Google Performance Max
  • Grow your database of leads and market to them through other channels

We Know How
To Generate
High Quality PPC Leads
For Our Clients

Optimised campaigns

We’ll test and refine your ads, ad copy, landing pages and a variety of keywords for the best results. Your campaigns will bid on various stages of the funnel and control the message for each funnel stage.

Focused landing pages

We’ll ensure that your messaging meets customer needs and provides them with enough reason to provide you with their information.

Integrated with your CRM

Your campaigns can be integrated with your own CRM so you can easily track your leads and follow up on them, whether via email or a phone call.

Results-focused campaigns

Lead gen is a results business, so we’ll work to ensure your cost-per-click, conversion rate, and ultimately cost-per-lead make your investment worthwhile.


What is PPC lead generation?

At its most basic, PPC lead generation campaigns involve the use of paid advertising platforms to attract visitors who are looking for you or your products and services. Through effective PPC strategies, we can help you drive traffic to your website or key landing pages. With the right keywords and right target audience, a PPC lead generation campaign can put you in front of potential clients before your competitors. Through effective use of PPC ads, you will receive high quality leads and fast. Although there are many different options when it comes to PPC, Google ads is the most obvious example of PPC advertising that can be used to run a successful lead generation campaign. With extensive reach and targeting options, it allows you to easily reach potential customers through tailored ads. Facebook, LinkedIn, TikTok and Twitter are platforms that also provide good PPC lead gen targeting opportunities. Potential customers can be reached based on a range of factors including demographics, interests, and behaviours.

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Why choose PPC lead generation?

Unlike other marketing methods, PPC lead generation strategies are great for generating leads almost immediately. Using paid ads, you’ll get qualified PPC leads that will be more likely to lead to conversions.

There are plenty of ad options — display ads, shopping ads, search ads and Youtube/video ads — and Pronto are able to find what works for you. We have built up expertise in a number of key sectors so already know which type of PPC campaign is going to work best for your lead generation.

When you need to generate more leads, or improve lead quality, but don’t have the time to wait for other more traditional digital marketing channels such as SEO to start paying off, PPC lead generation allows you more instant potential leads. Online advertising in search engines allows you prime spots in results pages, which is also good for brand exposure and awareness, since the ads are placed above organic search results — we help ensure that your PPC ads are enticing enough for a potential customer to want to click on them.

Foundations of successful PPC

Successful PPC campaigns are essentially ones that result in more leads and ultimately sales. Pronto develop campaigns based on getting the basics right…

  • Keyword research
  • Enticing copy and clear calls-to-action
  • Optimised landing pages
  • Performance monitoring and campaign adjustments

Keyword research

Every good PPC campaign starts with extensive keyword research. We take the time to understand your target audience and what terms they might be searching for when they’re looking for your product or service. Armed with all the possible keywords and phrases, we’ll be able to decide which to target and which are likely to drive the most traffic, lead and revenue.

Copy is king

Getting your messaging right is vital as you only ever want the right people clicking through from your ads. We’ll ensure your copy is enticing, and ties in with your landing pages, and that there are clear calls-to-action so that people who are genuinely interested will click through and hopefully convert.

Optimised landing page experience

It is important that the pages that potential customers are being directed to after clicking an ad are set up to convert. We ensure your page is attractive, the copy has a clear message, and it is relevant enough that the visitor is more inclined to click and make a purchase..

Monitor performance

Pronto will continually monitor your campaign performance. We can identify which PPC ads and keywords are working best and then recommend which areas you should invest more budget and where you should scale back. We’ll give you full visibility of how your campaigns are performing.

Your PPC campaigns can be tailored to the customer journey

PPC can be used and tailored accordingly to which stage of the customer journey people are on. For some business owners, their campaigns can be focused around the awareness stage, essentially the start of the customer journey.

Pronto can also help you target potential customers at other stages of the process. You could look to provide a free ebook, promote a greater offer on a product, or just try to retarget someone who has previously engaged with you, but not yet converted.

Intent Focused Leads

Intent focused customers typically come via a Google search, ensuring we are in the prime position to connect your business. 90% of our clients have their own in-house marketing campaigns, but use our intent focused leads to hit targets. Affiliates are more commonly used in businesses than ever before, so branch out your audience and pay for results.

Influence New Customers

Influencer marketing is typically done via Facebook, Instagram and Twitter – here we promote your story and offer to an entirely new audience. We influence people to buy through refining audiences and ensuring your message hits the right people at the right time. Reach an entirely new audience through our leading brands.

We Own Industry Leading Brands

Our assets are our brands. We have over 150 digital assets which we use across various sectors. Using our assets actually means you will have a bigger slice of the pie. We pride ourselves on having assets that carry value to the end customer, meaning we avoid any spam type offers and focus on creating a quality story to the audience with trusted brands.

More Team, Tech & Resources

Our biggest strategic advantage is that our teams can think independently with limited red tape, allowing us to think outside the box on how to get marketing messages out there! Combined with tech that only large in-house teams would have puts us in a position to be a brilliant partner with substantial advantages.

We Can Produce Excellent Results In Any Sector

But Here Are Some Key Sectors We Have Particular Expertise In

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We’re Ready When You Are

See What We Can Do For Your Business

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