Switchable.co.uk empowers homeowners to switch to a more sustainable and cost-effective future. As a comparison website, its aim is to connect potential customers with installers who can help them install home energy efficient measures to generate long-term savings.
Switchable.co.uk empowers homeowners to switch to a more sustainable and cost-effective future. As a comparison website, its aim is to connect potential customers with installers who can help them install home energy efficient measures to generate long-term savings.
Switchable.co.uk was a major undertaking. Switchable needed to establish itself as a recognisable brand in a highly competitive marketplace. The need was to create an industry-leading comparison website that could stand with the biggest names in the sector. This meant building a brand that encompassed all aspects of home energy upgrades — from solar panels and insulation to heat pumps and windows — while empowering homeowners to make informed decisions and access government grants.
Switchable needed to establish itself as a recognisable brand in a highly competitive marketplace.
Through careful keyword targeting, we were able to establish some of the key service pages for Switchable in Google. We bolstered the search traffic potential with a comprehensive blog plan to address some of the most common issues that users are likely to research when considering energy efficiency home improvements.
We designed a user-friendly website optimised for search engines and conversions. This involved strategically organising a vast amount of information, optimising content for relevant keywords, and ensuring seamless navigation across a wide range of products and services.
But it wasn't just about the front-end experience. We also developed sophisticated back-end technology to match users with the best solutions for their needs. The use of step-by-step forms, EPC checkers, and detailed questions about their homes, allowed users to be presented with the most effective ways for them to save on energy bills.
The modern, high-end design, with its bold colour choices and striking imagery, created a powerful online presence that captures attention and builds trust.
To help generate awareness of the Switchable brand we launched a social campaign to allow users to compare solar quotes and connect with top rated local solar companies. Our goal was to allow the visitors to be matched with relevant solar installers based on the details they completed in the form.
By combining SEO expertise with an engaging design, conversion-focused development, and powerful back-end technology, we created a platform that is poised to become a leader in the home energy sector.
Combining SEO expertise, engaging design, conversion-focused development and powerful back-end technology created a platform poised to lead the home energy sector.
The real numbers behind the brands we scale - revenue, appointments booked and cost of sale, straight from the dashboard.
Browse all case studies
Utilita Home, the solar arm of one of the UK's best-known energy suppliers, needed a pipeline that held quality at volume. Phone-verified Lead Pronto solar leads booked appointments at 32% and kept cost of sale at 18%.
32%Appointment Rate
6:1Return on Ad Spend18%Cost of Sale
Anglian Home Improvements is one of the UK's leading manufacturers and installers of high-quality, energy-efficient windows and doors. With a massive nationwide reach, they have built a reputation for providing homeowners with affordable, secure, and stylish home improvements.
Appointments Booked: 1,282
3,015Leads delivered42%Lead to appointment rate£65Cost per appointment
Manufacturers and installers of bespoke windows, doors and conservatories, Leeds-based Diamond Windows. Unlike many competitors, they manufacture their products on their own on-site manufacturing unit to create individually made to fit windows and doors to their clients' specific requirements.
Revenue Generated: £136,726
£136,726Revenue generated35%Appointment rate£96.70Cost per appointment
Effective Home (part of the Effective Energy Group) are one of the UK's leading providers of energy saving installations, working with countless homes up and down the country. With green solutions ranging from solar panels and batteries, to heat pumps and insulation, they're renowned for their expert installations that save households £100s each year on their energy bills.
+243.95%Organic traffic+90%ROAS9.87%CTR
Fitter Windows is a double glazing company supplying and installing a range of products including windows, doors and conservatories to households across Harlow, Essex, Dartford and Kent.
Revenue Generated: £413,076
£11.58Cost per lead21%Lead to appointment rate11.49%Cost of sale
Heat Pumps UK provides households with information relating to heat pumps and their effectiveness as a replacement for old inefficient heating systems. With quality advice about heat pumps and the available government funding opportunities, the intention is to prompt potential customers to enquire about eligibility for grants through trusted installers who can help them get a heat pump installed.
Read the full case study
Homestyle Windows are a home improvements company in the South East of England offering a range of windows, doors, conservatories and roofline products to customers across Hampshire, Surrey and the wider region. With over 20 years of experience in the industry, their products and installations are backed with 10-year insurance guarantees.
£72Average CPA£28Average CPL (branded)
South of England based Just Remortgages is a long established specialist mortgage broker. They help clients release equity and consolidate debts to lower their monthly costs, often saving clients thousands of pounds.
Read the full case study
KP Law is a law firm that operates on a no-win no-fee basis, deriving the revenue with a pre-agreed percentage out of any compensation amount won. We have been working with them under various company names, including Keller Lenkner and Keller Postman since November 2020.
Read the full case study
Luvanto, part of QA Flooring Solutions, is one of the UK's favourite and fastest growing LVT companies, offering luxury vinyl tile flooring to domestic and commercial customers.
500+New keywords ranked+500New keywords ranking
Secure Home Systems are one of the fastest growing home security systems providers in the UK. Established in 2015, the company - nominated for the 2024 British Security Awards Installer of the Year - were keen to extend their reach to provide home security systems and monitoring services to a wider customer base.
Read the full case study
Ultra-Seal are a leading home improvement company offering a range of services from new windows and doors to conservatories and orangeries that transform your property. They're Wirral-based, so they're local to our team, and together we've been able to take their expert service offerings and get them in front of the eyes of potential customers to help their business grow.
+495%Organic Traffic+268.75%Organic Leads-56.73%Organic CPL
Verisure is one of the UK's leading providers of professionally monitored home security systems. Lead Pronto's in-house creative and custom landing pages on Verisure's own domain deliver 500+ leads a month on Meta at a £20 cost per lead.
500+Leads per month35%Appointment rate£20Cost per lead
Impact Energy install air source heat pumps UK-wide and are an Octopus Trusted Partner. In-house video creative on Meta and a custom landing page on their own domain deliver 500+ leads a month at a £25 cost per lead.
500+Leads per month30%Appointment rate£25Cost per lead
Zenith Windows Limited is a local family-run business with more than 25 years of experience in the home improvements industry. They provide high-quality products and services, including windows and doors, conservatories, orangeries, extensions, roofing, fascias, guttering, drives & patios at affordable prices.
57.03%Appointment Rate£6,000Average sale valueNeed more information? Get in touch with our expert team today.
Talk to a specialist
A real specialist picks up - never a call centre.A real specialist picks up.
Talk to a specialistOr call 0151 453 1203We use essential cookies to make the site work. We would also like to set analytics and advertising cookies to understand how the site is used and to measure our campaigns. Read our cookie policy.
