Fitter Windows is a double glazing company supplying and installing a range of products including windows, doors and conservatories to households across Harlow, Essex, Dartford and Kent.
Revenue Generated: £413,076
£11.58Cost per lead
21%Lead-to-appointment rate11.49%Cost of saleFitter Windows is a double glazing company supplying and installing a range of products including windows, doors and conservatories to households across Harlow, Essex, Dartford and Kent.
Fitter Windows came to Pronto looking for windows and doors leads through our non-branded campaigns. Over the last year we have worked together with the client on tailoring their sales scripts and optimising their lead generation for specific postcode areas, based on the best performing assets for their campaign.
Fitter Windows came to Pronto looking for windows and doors leads through our non-branded campaigns.
Fitter Windows have successfully generated appointments from leads generated using our Window and Doors assets that run on the Meta & TikTok platforms.
We consistently deliver high volume whilst maintaining good quality from these assets as they have been continuously optimised over several years. Our window and door clients, like Fitter Windows, greatly benefit from the history of work inputted on these assets, and allows them to scale their budget, as they scale their internal team.
Fitter Windows started their non-branded Google Ads campaign in November 2024, since launch we have consistently delivered high quality leads which have led to appointments and sales for our client.
This is a dedicated non-branded campaign just for Fitter Windows, which just targets the clients desired location area. Across the campaign we have kept cost per lead down to £11.58, whilst generating £413,076 in sales and counting.
The reason we have been able to deliver high quality sales leads is due to our extensive database of campaign data, which gives us an advantage over the competition in Fitters areas. We were quickly able to identify the keywords that lead to appointments and sales through our ongoing feedback loop, which ensures our campaigns are always targeting the keywords that generate results for our clients bottom line.
Although not inclusive, the client committed to increasing spends for the new year, and Pronto are proud to deliver 70% of the client's total lead generation, highlighting the trust the client now places with us. The hard work from all the team at Pronto, as well as Fitter Windows has been evident over the time we have been running the campaigns to generate their leads. Those campaigns run across Meta, TikTok and Google Ads.
The real numbers behind the brands we scale - revenue, appointments booked and cost of sale, straight from the dashboard.
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