Innovation & Tech Business of the Year 2026

Insulation appointments, surveyed and qualified

We generate the insulation enquiry, call the homeowner, check the property, what insulation is already there and whether they are funding-eligible or paying - then either transfer them to your line or book the survey. Your surveyors stop measuring lofts that were done in 2019.

A real specialist picks up - never a call centre

Trusted by 100+ brands since 2018

E.ONHomestyle WindowsMoixaSafestyleEDFThe Window HubUtilitaCompare CompaniesUltrasealSparkInfinity RenewablesJF Law
AnglianGlow GreenWhen The Bank Says NoCheckatradeLeads 2 TradeAiraFitter WindowsSwitchableQTCSolarXpressCity EnergyHS Energy
Optical ExpressEffective HomeK P LawVerisureFAB Home ImprovementsWarmer SolutionsEverestWallop EnergyClydebuiltUPS SolarNational Accident Helpline

The numbers behind the appointments

A proven lead-generation engine, now carrying prospects further down the funnel.

One enquiry.
Three ways it reaches your team.

All three start with the same demand generation. The difference is whether our call team has already had the conversation before the opportunity reaches your closers.

Your call team
A standard lead

Your team starts the conversation

0conversations before delivery Contact details and an expression of interest, nothing more

Your team makes first contact

  • Your team calls, follows up and qualifies
  • No conversation has taken place yet
  • Speed to contact sits entirely with you
  • Best when you have strong internal contact capacity

You pay for the lead delivered. This is our pay-per-lead product, and it suits teams with the capacity to make first contact quickly.

A live transfer (hot key)

Connected while they are still on the phone

Liveon the same call Your closer speaks to them before they have hung up

Straight to your sales line

  • Our call team speaks to the prospect and matches them against your criteria
  • Warm introduction, then put through to your sales line
  • No callback gap and no no-show to manage
  • Needs a closer free to take the call in your hours
Talk about transfers
A booked appointment

An agreed time in your team's diary

82% of booked appointments are attended

Booked into your diary

  • Our call team speaks to the prospect and matches them against your criteria
  • Date, time and appointment type agreed with the prospect
  • Booking and qualification notes land in your diary or CRM
  • Works around survey routes and fixed field capacity
Talk about appointments

Phone-based insulation teams tend to take transfers. Field sales and survey teams tend to take diary slots. Plenty of clients run both, split by area or by time of day.

From insulation enquiry to a live call or a booked slot

We agree the rules first, then build one joined-up acquisition and qualification flow around the capacity of your sales team.

  1. Define the appointment

    We agree service areas, exclusions, project criteria, diary capacity and what your team needs to know before attending.

  2. Generate demand

    Our paid social, PPC (Google Ads), landing-page and creative teams generate insulation enquiries under the campaign model agreed with you.

  3. Speak and qualify

    The prospect is contacted and their interest and key details are checked - then either a suitable appointment time is agreed or they are held on the line for transfer.

  4. Transfer or book

    On a transfer campaign the prospect is introduced and put through to your sales line there and then. On an appointment campaign the booking and qualification notes enter your diary or CRM, ready for your sales team to pick up.

Your rules decide what counts as qualified

No two insulation campaigns qualify the same way. You set the questions, thresholds and exclusions before volume starts. Every prospect is then checked against them on the phone, before a transfer or a diary slot goes anywhere near your sales team.

Checked on the call Six checks, every appointment
  • Homeowner or permissionOwner-occupied, or a tenant with documented landlord permission.
  • Service areaPostcode inside the patch your surveyors cover.
  • Property typeHouse type, wall construction and loft access, captured on the call.
  • Existing insulationWhat is already installed and roughly when, so you are not re-surveying a done job.
  • Funding or able to payBenefit-eligible, partially funded or paying in full - matched to what you install.
  • HandoverTransferred live, or a survey date and time confirmed.
Talk to an appointment specialist
Appointment briefIllustrative example - domestic insulation
Qualified
Campaign
Loft and cavity insulation
Area
WA postcode
Property
Owner-occupied 1960s semi
Walls
Unfilled cavity
Loft
Accessible, ~50mm existing
Route
Able to pay
Appointment
Wednesday, 13:00
Format
In-home survey
Status
Spoken to and confirmed

Delivered into your chosen diary or CRM

This is an illustrative brief. Your campaign fields and pass criteria are agreed during setup.

The appointments promise

Rejections happen, we replace

If an appointment does not meet the criteria we agreed, you send it back and we replace it. A rejection policy is included in every campaign, set against the commercials agreed before launch - not argued about afterwards.

No long lead-in

Get started in 48 hours

Once onboarding confirms your areas, criteria and diary capacity, your campaign can be live and booking within 48 hours.

Our own demand

You focus on sales

We generate our own leads and buy direct from the source, so the conversations that fill your diary are ours to make. Your closers spend their time closing, not chasing.

24/7 campaign management

Dedicated account managers

We are highly responsive to our appointment clients and their feedback. Contact us through one of our channels, including WhatsApp, and your dedicated account manager will respond at the earliest available opportunity.

Room to grow

Scale with us as we generate the data

Every campaign builds data on what books, what attends and what sells. As it compounds, we scale your volume on evidence rather than guesswork.

Steady flow

Reliable, consistent appointments

Volume is agreed against your diary capacity and delivered week in, week out - a flow your field and sales teams can plan around.

Fresh mineral wool insulation laid between loft joists

What a qualified insulation appointment actually means

Insulation surveys go wrong for boring, expensive reasons. The loft is already done. The cavity was filled by the previous owner. The property is a tenant's and the landlord has never been asked. None of that shows up on a web form, and all of it shows up when your surveyor is already parked outside.

The qualification call is built to catch exactly those. We check tenure and permission, house type and wall construction, whether the loft is accessible and what insulation is already in it. We also establish which route the household is on - benefit-eligible funding, partial funding or paying in full - because a surveyor selling a funded measure and a surveyor selling a paid install need different conversations.

Insulation is one of the sectors where our own organic assets do the heavy lifting. Our insulation sites pull around 7,500 organic users a month, which means a share of the appointments in your diary cost nothing to acquire and everything to qualify. Our insulation clients include Nutec, Warmer Solutions, SC Homes and Southern ECO.

Insulation appointments start from £130. The price depends on the area, how tight the brief is and the weekly volume your survey team can absorb. There is no contract and no notice period, and a rejection policy is included in every campaign.

If you would rather take the enquiry raw and qualify it yourself, insulation leads are available on pay per lead from £22.

Talk to an appointment specialist

Model the diary before you scale it

Change the assumptions and the diary figures update as you type. Attendance and close rate move your cost per sale far more than a cheap headline lead price does.

Your assumptions

Every figure here is illustrative. Your appointment price is agreed campaign by campaign.

What the diary produces
33 Attended appointments
10 Sales closed
Appointment spend
£4,000
Sales value
£60,000
Illustrative cost per sale £400

Illustrative planning tool only - not a quote, forecast or guarantee. Appointment pricing, attendance and sales performance vary by sector, criteria, location and your sales process.

Let's get your insulation diary filling up

A quick call covers sectors, coverage and weekly capacity - then we confirm whether the appointment model fits.

Talk to an appointment specialist
Your week8 booked
Illustrative diary view. Weekly capacity, appointment types and slot windows are agreed during setup.

No grey areas hidden in the invoice

Documented before launch
  1. What happens with cancellations and no-shows?

    The treatment is agreed campaign by campaign because an in-home survey, telephone consultation and finance appointment are not the same. Before launch we document what each of these means for your campaign - and the evidence and time window for raising it.

    • Attended
    • Cancelled
    • Rescheduled
    • Unqualified
    • Disputed
  2. How is data and calling handled?

    The workflow is agreed for the campaign and written down. UK direct-marketing rules can vary by channel and sector, so it is documented rather than reduced to a vague "compliant leads" badge. See our privacy policy.

    • Collection notices
    • Sharing language
    • Contact scripts
    • Suppression rules
    • Responsibilities
  3. When does a live transfer count?

    Agreed campaign by campaign, in the same way attendance is. Before launch we document the minimum connected time before a transfer counts, who at your end can accept one, the hours transfers can be sent, and what happens when a call drops or nobody picks up.

    • Minimum duration
    • Accepted
    • Dropped
    • Out of hours
    • Disputed
Browse our case studies

Our case studies

The real numbers behind partners we book for - revenue, appointment rates and cost of sale, straight from the dashboard.

Utilita Home

Utilita Home, the solar arm of one of the UK's best-known energy suppliers, needed a pipeline that held quality at volume. We turned Lead Pronto solar leads into £204,393 of revenue - phone-verified leads booked appointments at 40% and kept cost of sale at 18%.

Revenue Generated: £204,393.00

40%Appointment Rate
6:1Return on Ad Spend
18%Cost of Sale
Read the full case study

Diamond Windows

Manufacturers and installers of bespoke windows, doors and conservatories, Leeds-based Diamond Windows. Unlike many competitors, they manufacture their products on their own on-site manufacturing unit to create individually made to fit windows and doors to their clients' specific requirements.

Revenue Generated: £136,726

£136,726Revenue generated
35%Appointment rate
£96.70Cost per appointment
Read the full case study

Anglian Home Improvements

Anglian Home Improvements is one of the UK's leading manufacturers and installers of high-quality, energy-efficient windows and doors. With a massive nationwide reach, they have built a reputation for providing homeowners with affordable, secure, and stylish home improvements.

Appointments Booked: 1,282

3,015Leads delivered
42%Lead to appointment rate
£65Cost per appointment
Read the full case study
4.2 · Google Reviews
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Leads can start within 24 hours based on a full onboarding call and setup with our sales team.

Insulation appointment FAQs

How much does an insulation appointment cost?

Insulation appointments start from £130 per booked appointment. The price depends on the area you cover, the qualification criteria you set and the weekly volume you need. Pricing is agreed before launch, with no contract and no notice period.

Do you check what insulation is already installed?

Yes. The qualification call captures what is already there and roughly when it was done, along with wall construction and loft access. Properties that clearly do not need the measure you install do not become appointments.

Can you separate funded and able-to-pay households?

Yes. Which route a household is on is one of the agreed criteria, and campaigns can be split so funded and paying enquiries go to different teams or different diaries.

Do you book appointments for tenants?

Only where you accept them and landlord permission has been established on the call. If you only survey owner-occupied properties, tenure is a hard pass criterion and tenants are filtered out.

What happens if an appointment does not meet the criteria?

You send it back and we replace it. A rejection policy is included in every campaign, with the evidence required and the time window for raising one agreed before launch rather than argued afterwards.

Can we buy insulation leads instead of appointments?

Yes. Insulation leads are available on pay per lead from £22, exclusive to you and delivered to your CRM the second the form is submitted.

Give your insulation team a diary worth opening

Tell us the postcodes and weekly capacity you want to fill. We will map the insulation qualification brief and confirm whether a pay-per-appointment campaign is the right model.

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A real specialist picks up - never a call centre.A real specialist picks up.

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