Ultra-Seal are a leading home improvement company offering a range of services from new windows and doors to conservatories and orangeries that transform your property.
+268.75%Organic clicks growth
-56.73%Organic CPL37Keywords in top 3Ultra-Seal are a leading home improvement company offering a range of services from new windows and doors to conservatories and orangeries that transform your property. They're Wirral-based, so they're local to our team, and together we've been able to take their expert service offerings and get them in front of the eyes of potential customers to help their business grow.
Ultra-Seal started working with our team in August 2023 and their main concern was growing their business to reach more customers. This needed to start with casting a wider net in terms of the traffic coming their way. Organic traffic growth was a key area of concern for the client. To support this, they also wanted to target customers specifically via Google ads (PPC) and branded campaigns to reach the right customers in a more intentional way.
Organic traffic growth was a key area of concern for the client.
The top priority in our SEO strategy for this client was to ensure they had all of their key service and location pages in place, and to ensure that they were ranking well locally to bring in the customers they needed. We started by creating various pages that were missing and optimising those that already existed, before switching our focus to a comprehensive blog content plan to bring in even more organic traffic.
To support with their PPC campaign, we started by creating landing pages that specifically targeted specific terms such as double glazing and window replacement in and around Liverpool. This localised campaign was based entirely off keyword research that allowed us to create a bespoke, personalised ad campaign that caught the attention of potential customers. As part of the campaign, we split test various landers and ads to reduce CPL and increase conversion rates. Our continuous testing directly impacted costs and results for the client.
The Ultra-Seal website design was old and outdated and in need of modernisation to help it better showcase the company's products and increase their conversions. We refreshed the website to improve the customer journey and helped improve their brand identity with modern modules. This updated code enabled us to improve the site speed (which had originally been slow loading) and this had noticeable benefits for the user experience and SEO too.
SEO results for the first 12 month period between August 2023 and July 2024 highlight how effective our strategy was at reaching more potential customers organically as well as making SEO their cheapest lead source. We achieved top 3 ranking for high intent local keywords in both the SERPs and the local map packs to establish a lot of real estate on page 1 on Google and generate more organic clicks.
The real numbers behind the brands we scale - revenue, appointments booked and cost of sale, straight from the dashboard.
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