Real-time web leads
Verified enquiries from our own funnels and brands, delivered to your CRM or dashboard the second the form is submitted. Matched to the criteria you agree before launch.
Start receiving leads
Innovation & Tech Business of the Year 2026
Life Insurance Leads for UK Brokers and Advisers
Lead Pronto is a UK pay-per-lead agency that sells exclusive life insurance leads to life insurance brokers, financial advisers and insurance agents, from £15 per lead. Every lead is a UK consumer who has asked for a life insurance quote in the last few minutes, delivered to you in real time. There is no long-term contract, no upfront fee and no notice period.
A real specialist picks up - never a call centre
Trusted by some of the biggest brands in the UK
Buy life insurance leads that are exclusive and real time
When you buy life insurance leads from Lead Pronto, each lead is sold once, to you. We do not resell the same enquiry to four other brokers, which is why our contact rates and conversion rates hold up. The lead arrives in your CRM or inbox the moment the form is completed, so you can follow up while the person is still thinking about cover. Our UK life insurance leads are generated by our own campaigns, not bought in as data. Because we are a life insurance lead generation company rather than a data broker, you are speaking to someone with a genuine, high-intent need: a new mortgage, a new baby, a change of job, or a policy that has lapsed. For cover enquiries generated specifically alongside a mortgage application, see our mortgage protection leads.
Talk to a specialistHow we generate life insurance leads
We generate life insurance leads through paid search on Google, paid social on Facebook, Instagram and TikTok, and our own comparison websites. Each campaign asks the qualifying questions you agree before launch, and every lead is checked for a valid UK phone number and consent before it reaches you.
- Google Ads, paid social and our own comparison websites feed one campaign.
- Every enquiry answers the qualifying questions you agree before launch.
- The life insurance lead lands in your CRM in real time.
Real time leads, aged leads and data: what you are actually buying
Four different things get sold as “life insurance leads”, and they do not behave the same way on the phone. Lead Pronto only sells the first.
- Real time exclusive leads: the highest contact rate.
- Shared web leads: the same enquiry sold to several brokers.
- Aged leads: enquiries that are weeks or months old.
- Life insurance data: contact lists with no enquiry behind them.
| What you buy | What it is | Typical contact rate | Best for |
|---|---|---|---|
| Real time exclusive leads | A consumer who asked for a quote minutes ago, sent only to you | Highest, because you are the first and only call | Brokers with a sales team ready to follow up the same day |
| Shared web leads | The same enquiry sold to several brokers | Lower, because the consumer gets several calls | Price-led buyers who can dial fast |
| Aged leads | Enquiries that are weeks or months old, sold cheaply in bulk | Low | Cold calling teams working volume |
| Life insurance data | Contact lists with no enquiry behind them | Lowest, and the highest compliance risk | Not something we sell |
If you have been buying aged leads or data and your team is spending its day cold calling, real time exclusive leads are the change that moves your conversion rate.
Follow up: why speed decides your conversion rate
A lead called within five minutes converts several times more often than one called the next day. We can also deliver booked appointments instead of leads, where our team qualifies the enquiry and books a time in your diary.
- Call the life insurance lead within five minutes of it arriving.
- Send a text and an email within the hour if the call is missed.
- Book the visit while the customer is still choosing.
What life insurance leads cost
Life insurance leads start from £15 per lead. What you pay depends on the volume you want, the area you cover and the qualifying criteria you set.
Higher cover amounts and tighter age bands cost more per lead because they cost more to generate. There is no contract, no notice period and no minimum spend beyond your first batch.
The numbers that matter
Across every sector we run
Ad spend, cumulative£56m
Since 2018, we have invested over £56,000,000 in Ads
Leads delivered since 20183m
In that time, we have created over 3,000,000 leads across every channel we buy
Active Partners100+
Partnering with 100+ clients across diverse industries
35+
Supported by an award-winning team of 35+ UK staff
Winner 2026
Innovation & Tech Business of the Year
Awarded by
Three ways to work with us.
Pronto's has three models for how we distribute leads, please read below or enquire for more detail. We provide a mixture of volume and quality, working with sales teams to ensure ROI is high.
Our core model
Pay per lead
From£15per lead delivered*
*A guide price. Your exact cost per lead depends on your sector and the area you cover - ask us for a quote
Volume guaranteed
- Delivered to your CRM the second the form is submitted
- Matched to the criteria you agree before launch
- A dedicated account manager on your campaign
- No contract and no notice period - pay as you go
New for 2026
Pay per appointment or hot key
From£130per booked appointment*
*Price depends on area and the criteria for an appointment
Booked into your diary
- 82% of booked appointments are attended
- Qualified and confirmed before it reaches you
- Your closers only close - no chasing
- A rejection policy is included in every campaign
Full-service
Brand marketing
25%of ad spend, our fee
Managed campaigns under your own name, charged weekly or monthly
Built around your brand
- Campaigns built and run under your own brand
- Creative, media buying and reporting handled end to end
- Suited to brand marketing and long-run demand
- A typical fee of 25% of the ad spend we manage
What we offer
Talk to a specialistQualified booked appointments
We qualify the enquiry, confirm the details and book the appointment straight into your team's diary - so your closers spend their time closing, not chasing.
Fill your diaryBranded lead generation campaigns
Full campaigns run under your own brand - your name on the ads and landing pages, our engine behind them. You build pipeline and brand equity at the same time.
Launch your campaign
Pay as you go
Pay for what you get
No retainer and no monthly fee. You pay for the life insurance leads we deliver, and if they stop working for you, you stop buying - it is pay as you go.
24/7 campaign management
Accountability with a dedicated account manager
We are highly responsive to our life insurance clients and their feedback. Contact us through one of our channels, including WhatsApp, and one of our dedicated account managers will respond at the earliest available opportunity.
Your call
Flexible pricing models to suit you
Pay per lead, pay per appointment or brand marketing under your own name - switched as your pipeline needs change.
Each client is like a partner. We only make money if you succeed. Lead generation is a results business, so we must work together to make this work.
Sector specialists
70 years combined experience
Across paid social, search and lead generation for consumer brands across every sector we serve.
Any scale
Big or small, we work with both
From small independent brokers to national brands, campaigns sized to your capacity.
Full visibility
Data and business insights
Live dashboards and reporting on every lead, appointment and outcome, so you can see what your spend returns.
Let's get your project started!
01
Discovery call
We talk through your goals, agree the criteria a life insurance lead has to meet and confirm the areas you cover, then set up your lead flow around them.
02
Campaign launch
We build the creative and the funnels your campaign runs on, then take you live and start delivering life insurance leads into your CRM.
03
Optimise for profitability
We work the cost per lead and the appointment rate together with you, then scale what converts and cut what does not.
Need more information? Get in touch with our expert team today!
Earned expertise.
Proven results.
An award-winning agency with elite partner status across the world's biggest platforms. Let our certified team build your strategy.
2026
Innovation & Tech Business of the Year 2026
City of Liverpool Business Awards, hosted by Downtown in Business
Awarded for the work transforming Lead Pronto through AI - Pronto AI, the platform our team built, now sits behind every campaign we run.
2026
Best Marketing & Advertising Firm of the Year 2026
Global 100 Awards
2026
Best Pay‑Per‑Lead Digital Lead Generation Agency 2026
SME News Business Elite Awards
2026/27
Best Pay‑Per‑Lead Digital Lead Generation Agency 2026
Manchester & North West England Prestige Awards 2026/27
WHAT OUR PARTNERS SAY.
“Relevant, local and genuinely interested”
The enquiries are relevant, local, and genuinely interested - not time-wasters. It's clear they understand the glazing industry and what actually converts, not just sending volume for the sake of it. A professional, transparent company that delivers what they promise.
Thomas RowlandsVerified Google review
“Super impressed with the leads”
Super impressed with the leads from Pronto. We have been working with them for a few months now following a recommendation from another solar panel installer and the experience has been excellent from the whole team. Really happy and looking forward to carrying on our partnership!
HoneyVerified Google review
“Supplying leads in only one week”
I enquired with Lead Pronto in August regarding needing Solar Leads after hiring more staff. The onboarding was quick and easy and they got me up and running and were supplying leads in only 1 week. The Lead Pronto team have been great to work with and very friendly and helpful. I would not hesitate to get in touch if you are looking to get more leads for your business.
Matthew PerkinsVerified Google review
“The leads come through quickly”
Great company to work with. The leads come through quickly and the team are very helpful whenever we have questions. Would highly recommend
Chelsea EwinVerified Google review
“Great quality leads at competitive prices”
Great quality leads supplied at competitive prices and the team are so easy to communicate with if we ever need anything
Gemma MarcianoVerified Google review
“Always available and deliver what they say they will”
I have been working with Lead Pronto for nearly two years now. Together we have built an array of sustainable lead sources that both meet our CPA targets, lead volumes and conversion levels. The guys are approachable and always offering new ideas on lead generation solutions.
Danny PlannerJust Remortgages
“Always quick to respond”
We've been using Lead Pronto for a while now, and our company has seen significant benefits from the campaigns we're part of. Whenever an issue arises, Sian and Mark are always quick to respond, providing prompt and effective resolutions. Their support ensures everything runs smoothly, and we highly appreciate their dedication.
Kevin Paul AlbisDirector, Home Fixology
“Experienced and knowledgeable”
Lead Pronto are both experienced and knowledgable in all fields of internet based marketing. I enjoy regular feedback and advanced management information that allows me the flexibility I need to adjust my spend to the current trend.
Martin DeanFitter Windows
“Delivered exactly what they promised”
We have been working with Lead Pronto for over a year now and they have been brilliant! Delivered exactly what they promised and continue to do so. Great work guys
Paul HarrisonUPS Solar
“By far one of the best out there”
We have been using this platform for over a year now for the business and there customer service & costs are by far one of the best out there in the industry. Highly recommend.
Leonna SpearsVerified Google review
“Business is expanding nicely”
I came across lead pronto through a friend as I was struggling to really get my business out there outside of my current audience, I've been working with them for the last few months and they've been nothing but brilliant to work with. Business is expanding nicely with lot's of new leads coming my way. Thank you everyone at team Lead Pronto!
Liam EnnisVerified Google review
“They've consistently delivered”
The team at Pronto deserves nothing but praise! It's been nearly a year since we began working together and they've consistently delivered. Very happy
Kaitlyn AshworthVerified Google review
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Innovation & Tech Business of the Year 2026
Introducing our award-winning team
Scott Evans
CEO
Sam Garner
CMO
Ollie Creevy
Managing Director
Lauren Renshaw
Marketing Director
Mark Dillon
Account Director
Sean Conway
Head Of Partnerships
Simon Doyle
Content Manager
Louie Bartlett
Head of UX & Creative
Ben Ikin
Head of Paid Media
Holly Connolly
Finance Manager
Harley Williams
Partnership Manager
Aaron Dwyer
Senior Software Engineer
Sian Thomas
Account Manager
Holly Murphy
Account Manager
Sam Jones
UX & Conversion Specialist
Skye Darlington
UX Designer
Louis Melia
Paid Social & Native Manager
Louise Passingham
Finance Executive
Daniel Jones
Data Executive
Nathan Graham
SEO Manager
Rebecca Woodward
Assistant
Chloe Orford
Paid Social Executive
Libby Gahan
Paid Social Executive
Jake Blundell
Data Executive
Joey Bergin
Sales Executive
Browse our popular sectors
Bespoke campaign?
Is your sector not here? Send us your brief - if there are buyers for it, we can generate leads for it.
The work
Creative from across our network
Fresh ad creative, produced in-house and refreshed every day across every sector we run.
Life insurance leads FAQs
How much do life insurance leads cost?
Life insurance leads start from £15 per lead. What you pay depends on the volume you want and the area you cover, and there is no contract and no notice period.
Where do your life insurance leads come from?
Our life insurance leads come from our own paid search, paid social and comparison website campaigns. We generate every lead ourselves and never buy in data or resell aged leads.
Are your life insurance leads GDPR compliant?
Yes. Every lead has given consent to be contacted about life insurance, and we record the consent, the source and the timestamp for every enquiry we deliver.
Am I tied into a contract for life insurance leads?
No. You pay per lead delivered, with no retainer, no upfront fee and no notice period. If the leads stop working for you, you stop buying.
Can I target specific areas?
Yes. Tell us the postcodes or regions you cover and we only send leads from those areas.
Can I buy booked appointments instead of life insurance leads?
Yes. Our pay per appointment model has our team qualify the enquiry and book a time in your diary, priced per appointment rather than per lead.
Are your life insurance leads exclusive?
Yes. Each lead is sold once, to one broker. We do not share life insurance leads between clients.
Who buys life insurance leads from Lead Pronto?
Life insurance brokers, independent financial advisers, protection specialists and insurance agents across the UK, from single-adviser firms to national brands.
Work with an award-winning lead generation company
Need more information? Get in touch with our expert team today.
Talk to a specialist