Real-time web leads
Verified enquiries from our own funnels and brands, delivered to your CRM or dashboard the second the form is submitted. Matched to the criteria you agree before launch.
Start receiving leads
Innovation & Tech Business of the Year 2026
Life Insurance Leads for UK Brokers and Advisers
Lead Pronto is a UK pay-per-lead agency that sells life insurance leads to life insurance brokers and advisers, from £15 per lead. There is no long-term contract and no notice period. We generate ✅ 1000s of high converting Life Insurance leads across the UK each year. We connect you with people actively looking to protect their family's future.
A real specialist picks up - never a call centre
Trusted by some of the biggest brands in the UK
Delivering life insurance leads for you
One of the main difficulties when running a life insurance business is finding good leads. You want to spend more time doing good business rather than chasing it, and that's where Lead Pronto comes in.
Leading life insurance companies work with us because we deliver results for them in an area that is highly competitive and has a limited number of potential customers. We understand the insurance sector, and life insurance in particular, so by working with us, we can help you find customers looking to sign up to your services. People want their family to be protected in the event of their death and that's why they look to regulated life insurers they can trust. For cover enquiries generated specifically alongside a mortgage application, see our mortgage protection leads.
We can help you build this trust and at the same time reduce the time you spend looking for leads. We can provide you with a good flow of steady high-quality life insurance leads and help people who are actively looking for life insurance to find you. This leaves you free to concentrate on converting your leads and providing the life insurance products and services that your customers are seeking. As an expert lead generation company in the life insurance sector, we have worked with some of the best known life insurance companies, so we know that our approach works and drives leads every month for our clients and helps put them in front of good prospects before the competition.
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Life insurance leads
Pronto can help you start getting leads. Our life insurance leads come from channels such as Google ads, Facebook and Instagram where we have some of the largest spending campaigns in the UK. We are small enough to care, big enough to trust. That is why we are rapidly becoming one of the largest providers of leads in the country.
You pay per lead delivered, with no retainer and no monthly fee, so we want to ensure your leads have a good conversion rate and that you are only ever in contact with people who actually want to hear from you. Our leads are all GDPR compliant, and every lead is matched to the criteria you agree before launch. We run branded and non-branded campaigns, and we care about the end customer, their experience, and how our websites can add value to your campaigns.
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The numbers that matter
Across every sector we run
Ad spend, cumulative£56m
Since 2018, we have invested over £56,000,000 in Ads
Leads delivered since 20183m
In that time, we have created over 3,000,000 leads across every channel we buy
Active Partners100+
Partnering with 100+ clients across diverse industries
35+
Supported by an award-winning team of 35+ UK staff
Winner 2026
Innovation & Tech Business of the Year
Awarded by
Three ways to work with us.
Pronto's has three models for how we distribute leads, please read below or enquire for more detail. We provide a mixture of volume and quality, working with sales teams to ensure ROI is high.
Our core model
Pay per lead
From£15per lead delivered*
*A guide price. Your exact cost per lead depends on your sector and the area you cover - ask us for a quote
Volume guaranteed
- Delivered to your CRM the second the form is submitted
- Matched to the criteria you agree before launch
- A dedicated account manager on your campaign
- No contract and no notice period - pay as you go
New for 2026
Pay per appointment or hot key
From£130per booked appointment*
*Price depends on area and the criteria for an appointment
Booked into your diary
- 82% of booked appointments are attended
- Qualified and confirmed before it reaches you
- Your closers only close - no chasing
- A rejection policy is included in every campaign
Full-service
Brand marketing
20%of ad spend, our fee
Managed campaigns under your own name, charged weekly or monthly
Built around your brand
- Campaigns built and run under your own brand
- Creative, media buying and reporting handled end to end
- Suited to brand marketing and long-run demand
- A typical fee of 20% of the ad spend we manage
What we offer
Talk to a specialistQualified booked appointments
We qualify the enquiry, confirm the details and book the appointment straight into your team's diary - so your closers spend their time closing, not chasing.
Fill your diaryBranded lead generation campaigns
Full campaigns run under your own brand - your name on the ads and landing pages, our engine behind them. You build pipeline and brand equity at the same time.
Launch your campaign
Pay as you go
Pay for what you get
No retainer and no monthly fee. You pay for the life insurance leads we deliver, and if they stop working for you, you stop buying - it is pay as you go.
24/7 campaign management
Accountability with a dedicated account manager
We are highly responsive to our life insurance clients and their feedback. Contact us through one of our channels, including WhatsApp, and one of our dedicated account managers will respond at the earliest available opportunity.
Your call
Flexible pricing models to suit you
Pay per lead, pay per appointment or brand marketing under your own name - switched as your pipeline needs change.
Each client is like a partner. We only make money if you succeed. Lead generation is a results business, so we must work together to make this work.
Sector specialists
70 years combined experience
Across paid social, search and lead generation for consumer brands across every sector we serve.
Any scale
Big or small, we work with both
From small independent brokers to national brands, campaigns sized to your capacity.
Full visibility
Data and business insights
Live dashboards and reporting on every lead, appointment and outcome, so you can see what your spend returns.
Let's get your project started!
01
Discovery call
We talk through your goals, agree the criteria a life insurance lead has to meet and confirm the areas you cover, then set up your lead flow around them.
02
Campaign launch
We build the creative and the funnels your campaign runs on, then take you live and start delivering life insurance leads into your CRM.
03
Optimise for profitability
We work the cost per lead and the appointment rate together with you, then scale what converts and cut what does not.
Need more information? Get in touch with our expert team today!
Earned expertise.
Proven results.
An award-winning agency with elite partner status across the world's biggest platforms. Let our certified team build your strategy.
2026
Innovation & Tech Business of the Year 2026
City of Liverpool Business Awards, hosted by Downtown in Business
Awarded for the work transforming Lead Pronto through AI - Pronto AI, the platform our team built, now sits behind every campaign we run.
2026
Best Marketing & Advertising Firm of the Year 2026
Global 100 Awards
2026
Best Pay‑Per‑Lead Digital Lead Generation Agency 2026
SME News Business Elite Awards
2026/27
Best Pay‑Per‑Lead Digital Lead Generation Agency 2026
Manchester & North West England Prestige Awards 2026/27
WHAT OUR PARTNERS SAY.
“Relevant, local and genuinely interested”
The enquiries are relevant, local, and genuinely interested - not time-wasters. It's clear they understand the glazing industry and what actually converts, not just sending volume for the sake of it. A professional, transparent company that delivers what they promise.
Thomas RowlandsVerified Google review
“Super impressed with the leads”
Super impressed with the leads from Pronto. We have been working with them for a few months now following a recommendation from another solar panel installer and the experience has been excellent from the whole team. Really happy and looking forward to carrying on our partnership!
HoneyVerified Google review
“Supplying leads in only one week”
I enquired with Lead Pronto in August regarding needing Solar Leads after hiring more staff. The onboarding was quick and easy and they got me up and running and were supplying leads in only 1 week. The Lead Pronto team have been great to work with and very friendly and helpful. I would not hesitate to get in touch if you are looking to get more leads for your business.
Matthew PerkinsVerified Google review
“The leads come through quickly”
Great company to work with. The leads come through quickly and the team are very helpful whenever we have questions. Would highly recommend
Chelsea EwinVerified Google review
“Great quality leads at competitive prices”
Great quality leads supplied at competitive prices and the team are so easy to communicate with if we ever need anything
Gemma MarcianoVerified Google review
“Always available and deliver what they say they will”
I have been working with Lead Pronto for nearly two years now. Together we have built an array of sustainable lead sources that both meet our CPA targets, lead volumes and conversion levels. The guys are approachable and always offering new ideas on lead generation solutions.
Danny PlannerJust Remortgages
“Always quick to respond”
We've been using Lead Pronto for a while now, and our company has seen significant benefits from the campaigns we're part of. Whenever an issue arises, Sian and Mark are always quick to respond, providing prompt and effective resolutions. Their support ensures everything runs smoothly, and we highly appreciate their dedication.
Kevin Paul AlbisDirector, Home Fixology
“Experienced and knowledgeable”
Lead Pronto are both experienced and knowledgable in all fields of internet based marketing. I enjoy regular feedback and advanced management information that allows me the flexibility I need to adjust my spend to the current trend.
Martin DeanFitter Windows
“Delivered exactly what they promised”
We have been working with Lead Pronto for over a year now and they have been brilliant! Delivered exactly what they promised and continue to do so. Great work guys
Paul HarrisonUPS Solar
“By far one of the best out there”
We have been using this platform for over a year now for the business and there customer service & costs are by far one of the best out there in the industry. Highly recommend.
Leonna SpearsVerified Google review
“Business is expanding nicely”
I came across lead pronto through a friend as I was struggling to really get my business out there outside of my current audience, I've been working with them for the last few months and they've been nothing but brilliant to work with. Business is expanding nicely with lot's of new leads coming my way. Thank you everyone at team Lead Pronto!
Liam EnnisVerified Google review
“They've consistently delivered”
The team at Pronto deserves nothing but praise! It's been nearly a year since we began working together and they've consistently delivered. Very happy
Kaitlyn AshworthVerified Google review
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Innovation & Tech Business of the Year 2026
Introducing our award-winning team
Scott Evans
CEO
Sam Garner
CMO
Ollie Creevy
Managing Director
Lauren Renshaw
Marketing Director
Mark Dillon
Account Director
Sean Conway
Head Of Partnerships
Simon Doyle
Content Manager
Louie Bartlett
Head of UX & Creative
Ben Ikin
Head of Paid Media
Holly Connolly
Finance Manager
Harley Williams
Partnership Manager
Aaron Dwyer
Senior Software Engineer
Sian Thomas
Account Manager
Holly Murphy
Account Manager
Sam Jones
UX & Conversion Specialist
Skye Darlington
UX Designer
Louis Melia
Paid Social & Native Manager
Louise Passingham
Finance Executive
Daniel Jones
Data Executive
Nathan Graham
SEO Manager
Rebecca Woodward
Assistant
Chloe Orford
Paid Social Executive
Libby Gahan
Paid Social Executive
Jake Blundell
Data Executive
Browse our popular sectors
Bespoke campaign?
Is your sector not here? Send us your brief - if there are buyers for it, we can generate leads for it.
The work
Creative from across our network
Fresh ad creative, produced in-house and refreshed every day across every sector we run.
Life insurance leads FAQs
How much do life insurance leads cost?
Life insurance leads start from £15 per lead. What you pay depends on the volume you want and the area you cover, and there is no contract and no notice period.
Where do your life insurance leads come from?
Life insurance leads come from channels such as Google Ads, Facebook and Instagram, where we run some of the largest spending campaigns in the UK. We run both branded and non-branded campaigns.
Are your life insurance leads GDPR compliant?
Yes. Every lead is GDPR compliant and matched to the criteria you agree with us before launch.
Am I tied into a contract for life insurance leads?
No. There is no retainer and no monthly fee. You pay for the life insurance leads we deliver, and if they stop working for you, you stop buying.
Can I target specific areas?
Yes. Campaigns are priced and targeted on your sector, area and volume, so you only pay for enquiries where you can write business.
Can I buy booked appointments instead of life insurance leads?
Booked appointments start from £130 per appointment, priced on your area and the criteria you set for what counts as an appointment. 82% of booked appointments are attended, and a rejection policy is included in every campaign.
Work with an award-winning lead generation company
Need more information? Get in touch with our expert team today.
Talk to a specialist