Just Remortgages
We worked closely with Just Remortgage to increase lead quality by adding more qualifying questions to the form whilst maintaining target CPL.
900%Increase in monthly spend
3Years of partnership
Innovation & Tech Business of the Year 2026
Equity Release Leads for UK Advisers
Lead Pronto sells equity release leads to FCA-authorised advisers on a pay-per-lead basis, from £55 per lead. Every enquiry is a homeowner aged 55 or over who has asked what releasing equity from a property they own would mean - typically to fund home improvements, clear an existing mortgage or help family.
A real specialist picks up - never a call centre
Trusted by some of the biggest brands in the UK
Delivering a steady stream of equity release leads
Equity release is an advice-led sale, and the enquiries that convert are the ones where the homeowner has already asked the question themselves. We run the advertising, capture the enquiry and deliver it to you the moment the form is submitted - homeowners aged 55 and over asking what a lifetime mortgage would mean for them.
Advisers trust us with their equity release lead generation because qualification matters more here than anywhere else in the mortgage book: age, property value and outstanding mortgage are asked on the form, to your criteria, before the lead ever reaches you.
Equity release sits alongside the rest of our mortgage book. If you also advise on standard products, our mortgage leads and remortgage leads cover homeowners at every stage.
Equity release lead generation for advisers
Pronto helps equity release advisers build a predictable pipeline. Our equity release lead generation runs through a range of channels, including social ads, PPC and search engines.
We have some of the largest spending campaigns in the UK, and later-life lending enquiries are a natural extension of our mortgage book - homeowners with equity, asking what their options are.
Our pay as you go model means you pay only for the equity release leads we deliver, with no retainer and no lock-in - so it’s in our interests for your business to succeed using our leads.
Three ways to work with us.
Our core model
Pay per lead
From£55per lead delivered
No retainer, no contract - you pay per lead and nothing else
Volume guaranteed
- Delivered to your CRM the second the form is submitted
- Matched to the criteria you agree before launch
- A dedicated account manager on your campaign
- No contract and no notice period - pay as you go
New for 2026
Pay per appointment or hot key
Enquirefor availability and pricing
Appointment and hot key models vary by sector - agreed on a discovery call
Booked into your diary
- 82% of booked appointments are attended
- Qualified and confirmed before it reaches you
- Your closers only close - no chasing
- A rejection policy is included in every campaign
Full-service
Brand marketing
20%of ad spend, our fee
Managed campaigns under your own name, charged weekly or monthly
Built around your brand
- Campaigns built and run under your own brand
- Creative, media buying and reporting handled end to end
- Suited to brand marketing and long-run demand
- A typical fee of 20% of the ad spend we manage
Browse our mortgage broker case studies
See what we've done for our mortgage broker clients
The real numbers behind the mortgage brokers we scale - cost per lead, conversion and campaign growth, straight from the campaigns.
900%Increase in monthly spend3Years of partnership
Finance Advice Centre
Through effective campaign management we have been able to deliver constant high quality leads month on month to enable the client to grow their business.
£18.76Cost per lead21%Conversion rate
The numbers that matter
Across every sector we run
Ad spend, cumulative£56m
Since 2018, we have invested over £56,000,000 in Ads
Leads delivered since 20183m
In that time, we have created over 3,000,000 leads across every channel we buy
Active Partners100+
Partnering with 100+ clients across diverse industries
35+
Supported by an award-winning team of 35+ UK staff
Winner 2026
Innovation & Tech Business of the Year
Awarded by
What we offer
Real-time web leads
Verified enquiries from our own funnels and brands, delivered to your CRM or dashboard the second the form is submitted. Matched to the criteria you agree before launch.
Start receiving leadsQualified booked appointments
We qualify the enquiry, confirm the details and book the appointment straight into your team's diary - so your closers spend their time closing, not chasing.
Fill your diaryBranded lead generation campaigns
Full campaigns run under your own brand - your name on the ads and landing pages, our engine behind them. You build pipeline and brand equity at the same time.
Launch your campaign
What do our equity release leads cost?
Equity release leads start from £55. What you pay depends on volume and the area you want to cover, and there is no long-term contract - it is pay as you go.
Equity release leads
from£55
per lead
- Priced on volume and the area you cover
- No contract and no notice period
- A rejection policy in every campaign
No sales? No pay!
Pay for what you get
No retainer and no monthly fee. You pay for the mortgage leads we deliver, and if they stop working for you, you stop buying - it is pay as you go.
24/7 campaign management
Accountability with a dedicated account manager
We are highly responsive to our mortgage broker clients and their feedback. Contact us through one of our channels, including WhatsApp, and one of our dedicated account managers will respond at the earliest available opportunity.
Your call
Flexible pricing models to suit you
Pay per lead, pay per appointment or brand marketing under your own name - switched as your pipeline needs change.
Sector specialists
70 years combined experience
Across paid social, search and lead generation for consumer brands across every sector we serve.
Any scale
Big or small, we work with both
From single-adviser firms to national brokers, campaigns sized to your capacity.
Full visibility
Data and business insights
Live dashboards and reporting on every lead, appointment and outcome, so you can see what your spend returns.
We own multiple result-proven assets
Our high ranking and trusted brands mean we are able to generate the later-life lending enquiries that offer the best chance of a conversion to boost your client base.
22%Lead to appointment rate
Our assets are results proven
Annual revenue£5M
Client revenue enabled through our mortgage assets: £5M+ a year
Own-asset appointments22%
Our result-proven assets convert at 22% lead to appointment
We create branded campaigns to help you stand out
Through quality branded campaigns, with appealing images, videos and graphics for ads on every platform, we'll help you stand out from your competitors so that those seeking mortgage advice are sent your way.
We can start delivering you leads in less than a week!
Like you, we like to move quickly, and once you provide us with everything we need to get your campaign set up, we'll get things moving, often getting your leads flowing in less than 7 days.
- Qualified leads
- 24/7 campaign management
- An approach to suit you
- No sales? No pay!
Buy equity release leads FAQs
How much do equity release leads cost in the UK?
Equity release leads start from £55. What you pay depends on volume and the area you want to cover, and there is no long-term contract. A rejection policy is included in every campaign.
Are your equity release leads exclusive or shared?
Equity release leads are shared between a small number of buyers and are never double-sold without your knowledge. Leads from a branded campaign run under your own name are exclusive to you by definition. Tell us your preference on a discovery call before you commit to volume.
What kind of enquiries do you generate?
Homeowners aged 55 and over who have asked what releasing equity from their property would mean - typically to fund home improvements, clear an existing mortgage or help family. Generated through paid social and paid search, with age, property value and outstanding mortgage asked on the form to your criteria.
Do I need to be FCA authorised to buy equity release leads?
Equity release advice requires the right FCA permissions, and our partners are authorised firms and network members. We generate the enquiry; the advice and the regulatory responsibility sit with you. Tell us about your permissions on a discovery call.
How quickly can I start receiving equity release leads?
After a short onboarding call to confirm your permissions and the enquiries you want, campaigns can go live and equity release leads can start arriving within a week.
Which areas of the UK do you cover for equity release leads?
We generate equity release leads across England, Scotland and Wales. Advice is usually given remotely, so most brokers take national delivery, but we can target specific regions if you work locally.
What happens if a lead is not usable?
A rejection policy is included in every campaign, agreed against the commercials for that campaign before it goes live. Send the reject back to your account manager with the reason and we deal with it there and then. If the leads work for you it works for us.
Let's get your project started!
01
Discovery call
We talk through your goals and share our sector knowledge on how to generate the best results. We then develop the asset and set up your lead flow.
02
Campaign launch
We take your campaign live and start delivering mortgage leads, then work with you on feedback about lead quality to see if any improvements are needed.
03
Optimise for profitability
It's time to test! Once you are in a stable place we can begin to help you maximise your profits by testing various assets and messaging to help make you the most money possible!
Need more information? Get in touch with our expert team today!
Earned expertise.
Proven results.
An award-winning agency with elite partner status across the world's biggest platforms. Let our certified team build your strategy.
2026
Innovation & Tech Business of the Year 2026
City of Liverpool Business Awards, hosted by Downtown in Business
Awarded for the work transforming Lead Pronto through AI - Pronto AI, the platform our team built, now sits behind every campaign we run.
2026
Best Marketing & Advertising Firm of the Year 2026
Global 100 Awards
2026
Best Pay‑Per‑Lead Digital Lead Generation Agency 2026
SME News Business Elite Awards
2026/27
Best Pay‑Per‑Lead Digital Lead Generation Agency 2026
Manchester & North West England Prestige Awards 2026/27
WHAT OUR PARTNERS SAY.
“Relevant, local and genuinely interested”
The enquiries are relevant, local, and genuinely interested - not time-wasters. It's clear they understand the glazing industry and what actually converts, not just sending volume for the sake of it. A professional, transparent company that delivers what they promise.
Thomas RowlandsVerified Google review
“Super impressed with the leads”
Super impressed with the leads from Pronto. We have been working with them for a few months now following a recommendation from another solar panel installer and the experience has been excellent from the whole team. Really happy and looking forward to carrying on our partnership!
HoneyVerified Google review
“Supplying leads in only one week”
I enquired with Lead Pronto in August regarding needing Solar Leads after hiring more staff. The onboarding was quick and easy and they got me up and running and were supplying leads in only 1 week. The Lead Pronto team have been great to work with and very friendly and helpful. I would not hesitate to get in touch if you are looking to get more leads for your business.
Matthew PerkinsVerified Google review
“The leads come through quickly”
Great company to work with. The leads come through quickly and the team are very helpful whenever we have questions. Would highly recommend
Chelsea EwinVerified Google review
“Great quality leads at competitive prices”
Great quality leads supplied at competitive prices and the team are so easy to communicate with if we ever need anything
Gemma MarcianoVerified Google review
“Always available and deliver what they say they will”
I have been working with Lead Pronto for nearly two years now. Together we have built an array of sustainable lead sources that both meet our CPA targets, lead volumes and conversion levels. The guys are approachable and always offering new ideas on lead generation solutions.
Danny PlannerJust Remortgages
“Always quick to respond”
We've been using Lead Pronto for a while now, and our company has seen significant benefits from the campaigns we're part of. Whenever an issue arises, Sian and Mark are always quick to respond, providing prompt and effective resolutions. Their support ensures everything runs smoothly, and we highly appreciate their dedication.
Kevin Paul AlbisDirector, Home Fixology
“Experienced and knowledgeable”
Lead Pronto are both experienced and knowledgable in all fields of internet based marketing. I enjoy regular feedback and advanced management information that allows me the flexibility I need to adjust my spend to the current trend.
Martin DeanFitter Windows
“Delivered exactly what they promised”
We have been working with Lead Pronto for over a year now and they have been brilliant! Delivered exactly what they promised and continue to do so. Great work guys
Paul HarrisonUPS Solar
“By far one of the best out there”
We have been using this platform for over a year now for the business and there customer service & costs are by far one of the best out there in the industry. Highly recommend.
Leonna SpearsVerified Google review
“Business is expanding nicely”
I came across lead pronto through a friend as I was struggling to really get my business out there outside of my current audience, I've been working with them for the last few months and they've been nothing but brilliant to work with. Business is expanding nicely with lot's of new leads coming my way. Thank you everyone at team Lead Pronto!
Liam EnnisVerified Google review
“They've consistently delivered”
The team at Pronto deserves nothing but praise! It's been nearly a year since we began working together and they've consistently delivered. Very happy
Kaitlyn AshworthVerified Google review
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Innovation & Tech Business of the Year 2026
Introducing our award-winning team
Scott Evans
CEO
Sam Garner
CMO
Ollie Creevy
Managing Director
Lauren Renshaw
Marketing Director
Mark Dillon
Account Director
Sean Conway
Head Of Partnerships
Simon Doyle
Content Manager
Louie Bartlett
Head of UX & Creative
Ben Ikin
Head of Paid Media
Holly Connolly
Finance Manager
Harley Williams
Partnership Manager
Aaron Dwyer
Senior Software Engineer
Sian Thomas
Account Manager
Holly Murphy
Account Manager
Sam Jones
UX & Conversion Specialist
Skye Darlington
UX Designer
Louis Melia
Paid Social & Native Manager
Louise Passingham
Finance Executive
Daniel Jones
Data Executive
Nathan Graham
SEO Manager
Rebecca Woodward
Assistant
Chloe Orford
Paid Social Executive
Libby Gahan
Paid Social Executive
Jake Blundell
Data Executive
Browse our popular sectors
Bespoke campaign?
Is your sector not here? Send us your brief - if there are buyers for it, we can generate leads for it.
The work
The creative behind every campaign
Fresh ad creative, produced in-house and refreshed every day across the network.
Work with an award-winning lead generation company
Need more information? Get in touch with our expert team today.
