Utilita Home is the solar arm of one of the UK's best-known energy suppliers. They needed a solar pipeline that held quality at volume, so we turned Lead Pronto solar leads into £204,393 of revenue.
Revenue Generated: £204,393.00
40%Appointment rate
6:1Return on ad spend18%Cost of saleUtilita Home is the solar arm of one of the UK's best-known energy suppliers. They needed a solar pipeline that held quality at volume, so we turned Lead Pronto solar leads into £204,393 of revenue.
Utilita Home is the solar arm of one of the UK's best-known energy suppliers. A brand with that kind of reach has little trouble filling the top of a funnel. The harder problem is holding quality as the volume climbs, so that what reaches the sales team is worth the phone call rather than another name on a list.
What Utilita Home needed was a solar pipeline that stayed clean at scale.
We built the campaign on paid social, around short-form video shot on real UK streets. Ordinary terraced and semi-detached homes with panels already on the roof, rather than a studio-lit array on a stock background.
Homeowners recognise their own street, and that recognition is what earns the stop and the click.
Volume on its own would have buried the sales team. Every lead was phone-verified before it was handed across, so the appointments team spent their time on homeowners who had already confirmed their interest.
That is the difference between a pipeline that looks busy and one that converts.
Every lead was phone-verified before it was handed across, so the appointments team spent time on homeowners who had confirmed their interest.
Lead Pronto solar leads generated £204,393 of revenue for Utilita Home. Phone-verified leads booked appointments at 40%, return on ad spend held at 6:1, and cost of sale came in at 18%.
Every asset on this campaign carries the Utilita Home brand and none of ours - the video, the statics and the page the traffic lands on.
Nothing here was filmed. The footage, the voice and the captions all come out of the AI production system we built in-house, then get graded and typeset to the client's own brand guidelines before anything goes near an ad account.
Same page, both breakpoints, stepping down together. The quote form is the first thing on screen on mobile, because that is where three quarters of the traffic arrives.
The real numbers behind the brands we scale - revenue, appointments booked and cost of sale, straight from the dashboard.
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