Homestyle Windows
After building a bespoke branded campaign we've been able to generate high quality sales leads for this major windows, doors and conservatories installer.
15%Conversion rate
30%Appointment rate
Innovation & Tech Business of the Year 2026
B2C Lead Generation for UK Consumer Brands
We generate ✅ 1000s of B2C leads and prospective customers for companies across the UK each month. With proven lead generation strategies, we target potential customers in the right to way to boost our clients’ sales and profits.
A real specialist picks up - never a call centre
Trusted by some of the biggest brands in the UK
Delivering B2C leads that grow your business
If you are a consumer-facing business then finding quality leads that convert is a constant battle. Many companies lack the expertise to generate the B2C leads they require and so often fail when they try to do their own lead generation in-house.
If you want your business to be able to focus on sales and delivering the products and services you offer, a B2C lead generator like Pronto can help customers find your business and connect you with your target customers. Outsourcing your lead generation will usually be far more efficient and cost-effective than your own sales and marketing teams trying to do it themselves.
Talk to a specialist
Digitally generated & compliant B2C leads
As a trusted B2C lead generation company, Pronto can help you get quality leads for your target audience in the quantities you need. We can help you generate B2C leads through our proven lead generation efforts including:
- Search Engine Optimisation (SEO)
- Paid ads (PPC on Google & social ads on social media channels)
- Content marketing strategy
- Website design & development
- Landing pages
- Conversion rate optimisation (CRO)
We use these various lead generation methods to varying degrees depending on the needs of your business. We continually monitor performance of campaigns and refine them in order to improve results and ensure successful lead generation. Unlike many other competitors, we do not tie you into long-term contracts that you can't escape from, instead preferring to build trust with you.
We know that our B2C lead generation methods work, so you can be confident that your campaigns will generate more leads, sales and business growth. We'll help your brand be more discoverable online and social media sites so that your business gets the attention your products and services deserve.
What is B2C lead generation?
A solid B2C lead generation strategy focuses on activities to get your products and services in front of the right potential customers. By attracting them to your website and key landing pages can help generate leads from which you can nurture a sale.
Lead generation will provide your brand with more presence online, especially in search engines and on social media platforms through a series of marketing efforts, including SEO, paid advertising management, and content marketing.
The aim is for prospective customers to see your company before your competitors. By ensuring you provide a solution to the issue or query a potential customer has, will help your business earn trust and build relationships which could generate sales and loyal customers.
How B2C lead gen services can help your business
A lead gen company can produce leads for your business across multiple channels, whether through effective social media marketing ads, Google ads, SEO or other lead generation strategies. Every company has different needs, with some being more focused on increasing brand awareness through ads or even video content, others wanting to boost website traffic and presence in relevant search results, and most wanting to improve their conversion rates.
We can help you inform potential customers how what you offer can provide a solution for them. Through an effective lead gen and marketing strategy, we help you attract prospective customers and convert them into someone who wants your products and services. You'll get leads not only in the volumes you require, but also of a quality that will consist of potential customers who are genuinely interested in your service.
Talk to a specialistThree ways to work with us.
Our core model
Pay per lead
From£15per lead delivered*
*A guide price. Your exact cost per lead depends on your sector and the area you cover - ask us for a quote
Volume guaranteed
- Delivered to your CRM the second the form is submitted
- Matched to the criteria you agree before launch
- A dedicated account manager on your campaign
- No contract and no notice period - pay as you go
New for 2026
Pay per appointment or hot key
From£130per booked appointment*
*Price depends on area and the criteria for an appointment
Booked into your diary
- 82% of booked appointments are attended
- Qualified and confirmed before it reaches you
- Your closers only close - no chasing
- A rejection policy is included in every campaign
Full-service
Brand marketing
20%of ad spend, our fee
Managed campaigns under your own name, charged weekly or monthly
Built around your brand
- Campaigns built and run under your own brand
- Creative, media buying and reporting handled end to end
- Suited to brand marketing and long-run demand
- A typical fee of 20% of the ad spend we manage
See what we’ve done for our clients
See what we've done for our clients
The real numbers behind the B2C brands we scale - conversion rate, appointment rate and organic growth, straight from the campaigns.
15%Conversion rate30%Appointment rate
Effective Home
Through effective optimisation of their existing website pages to improve user experience, coupled with a rapid growth in website content, we were able to grow traffic and conversions.
+133%Organic clicks growth17%Conversion rate
Stiebel Eltron
Stiebel Eltron received leads from our lead gen heat pump asset and achieved an excellent appointment rate from these.
£20CPL (organic)30%Conversion rateRead our case studies
We've helped numerous clients boost their success with effective B2C lead gen.
Case study
Diamond Windows
Read the case study
Case study
Homestyle Windows
Read the case study
Case study
Fitter Windows
Read the case study
Case study
Anglian Group
Read the case study
Case study
Just Remortgages
Read the case study
Case study
Switchable
Read the case studyThe archive
All news and insights
Every article the Pronto team has published, from lead generation strategy to what we are building next.
Read more articlesWhat we offer
Talk to a specialistReal-time web leads
Verified enquiries from our own funnels and brands, delivered to your CRM or dashboard the second the form is submitted. Matched to the criteria you agree before launch.
Start receiving leadsQualified booked appointments
We qualify the enquiry, confirm the details and book the appointment straight into your team's diary - so your closers spend their time closing, not chasing.
Fill your diaryBranded lead generation campaigns
Full campaigns run under your own brand - your name on the ads and landing pages, our engine behind them. You build pipeline and brand equity at the same time.
Launch your campaign
Partnership approachPay for what you get
Pay per lead or appointment
Ways to buy from us
Pronto sells leads on pay per lead and booked appointments on pay per appointment. Please enquire for more details. We provide a mixture of volume and quality, working with sales teams to ensure ROI is high.
Qualified leads
Qualified before they reach you
Every B2C lead is checked against the criteria we agree with you before launch, and delivered the moment the enquiry is made - never in a next-day batch.
Partnership approach
Working together
Each client is like a partner. Lead generation is a results business, so we must work together on your lead gen and marketing campaigns to make this work.
Pay as you go
Pay for what you get
No retainer and no monthly fee. You pay for the leads we deliver, and if they stop working for you, you stop buying - it is pay as you go.
Earned expertise.
Proven results.
An award-winning agency with elite partner status across the world's biggest platforms. Let our certified team build your strategy.
2026
Innovation & Tech Business of the Year 2026
City of Liverpool Business Awards, hosted by Downtown in Business
Awarded for the work transforming Lead Pronto through AI - Pronto AI, the platform our team built, now sits behind every campaign we run.
2026
Best Marketing & Advertising Firm of the Year 2026
Global 100 Awards
2026
Best Pay‑Per‑Lead Digital Lead Generation Agency 2026
SME News Business Elite Awards
2026/27
Best Pay‑Per‑Lead Digital Lead Generation Agency 2026
Manchester & North West England Prestige Awards 2026/27
WHAT OUR PARTNERS SAY.
“Relevant, local and genuinely interested”
The enquiries are relevant, local, and genuinely interested - not time-wasters. It's clear they understand the glazing industry and what actually converts, not just sending volume for the sake of it. A professional, transparent company that delivers what they promise.
Thomas RowlandsVerified Google review
“Super impressed with the leads”
Super impressed with the leads from Pronto. We have been working with them for a few months now following a recommendation from another solar panel installer and the experience has been excellent from the whole team. Really happy and looking forward to carrying on our partnership!
HoneyVerified Google review
“Supplying leads in only one week”
I enquired with Lead Pronto in August regarding needing Solar Leads after hiring more staff. The onboarding was quick and easy and they got me up and running and were supplying leads in only 1 week. The Lead Pronto team have been great to work with and very friendly and helpful. I would not hesitate to get in touch if you are looking to get more leads for your business.
Matthew PerkinsVerified Google review
“The leads come through quickly”
Great company to work with. The leads come through quickly and the team are very helpful whenever we have questions. Would highly recommend
Chelsea EwinVerified Google review
“Great quality leads at competitive prices”
Great quality leads supplied at competitive prices and the team are so easy to communicate with if we ever need anything
Gemma MarcianoVerified Google review
“Always available and deliver what they say they will”
I have been working with Lead Pronto for nearly two years now. Together we have built an array of sustainable lead sources that both meet our CPA targets, lead volumes and conversion levels. The guys are approachable and always offering new ideas on lead generation solutions.
Danny PlannerJust Remortgages
“Always quick to respond”
We've been using Lead Pronto for a while now, and our company has seen significant benefits from the campaigns we're part of. Whenever an issue arises, Sian and Mark are always quick to respond, providing prompt and effective resolutions. Their support ensures everything runs smoothly, and we highly appreciate their dedication.
Kevin Paul AlbisDirector, Home Fixology
“Experienced and knowledgeable”
Lead Pronto are both experienced and knowledgable in all fields of internet based marketing. I enjoy regular feedback and advanced management information that allows me the flexibility I need to adjust my spend to the current trend.
Martin DeanFitter Windows
“Delivered exactly what they promised”
We have been working with Lead Pronto for over a year now and they have been brilliant! Delivered exactly what they promised and continue to do so. Great work guys
Paul HarrisonUPS Solar
“By far one of the best out there”
We have been using this platform for over a year now for the business and there customer service & costs are by far one of the best out there in the industry. Highly recommend.
Leonna SpearsVerified Google review
“Business is expanding nicely”
I came across lead pronto through a friend as I was struggling to really get my business out there outside of my current audience, I've been working with them for the last few months and they've been nothing but brilliant to work with. Business is expanding nicely with lot's of new leads coming my way. Thank you everyone at team Lead Pronto!
Liam EnnisVerified Google review
“They've consistently delivered”
The team at Pronto deserves nothing but praise! It's been nearly a year since we began working together and they've consistently delivered. Very happy
Kaitlyn AshworthVerified Google review
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Introducing our B2C lead gen team
With Pronto, you are more than just a customer. We allocate a personal account manager so you have that point of contact, full accountability and that individual touch. We only work with clients where we are confident of getting results through use of proven lead generation strategies in a specific sector. We don't tie our client's into overly long contracts to ensure the relationship is working and generating leads that work for you and enhance your sales process.
Lauren Renshaw
Marketing Director
Ben Ikin
Head of Paid Media
Louis Melia
Paid Social & Native Manager
Need more information? Get in touch with our expert team today!
Browse our departments
Paid Social
Creating your ad campaigns across Meta, TikTok and more
We excel at running social media paid ads to generate you leads via forms. As a social media lead generation agency we can also help you optimise your ad activity on platforms including Facebook, Twitter, TikTok and Instagram to drive traffic to your websites and key landing pages.
Explore Paid Social services
Web Dev & Design
Sites and landers built to convert
Whether it's a new website or looking for ways to generate more traffic for your existing site, we create intuitive websites to improve the journey of any online visitor, leading to better customer engagement, conversions, and rankings.
Explore Web Design services
PPC (Google Ads)
Instant reach, maximised ROI
With extensive reach and targeting options, PPC ads allow you to quickly and easily reach potential customers. Using paid ads and extensive keyword research carefully managed by Pronto, you'll get qualified PPC leads that will lead to conversions and more sales.
Explore PPC services
SEO (Search Engine Optimisation)
Organic traffic and better rankings
We help you maximise your organic search potential with proven SEO strategies that deliver results. With improved search rankings and traffic growth you'll be able to reduce your ad spend or have SEO complement your existing marketing activity.
Explore SEO services
Data & AI
Reporting, insight and AI on every campaign
Pronto AI, our reporting platform, tracks every lead from click to sale, and our AI tools qualify and nurture enquiries around the clock. Your feedback flows straight back into the campaign, so the data working your leads is always current.
Explore Pronto AI
Strategy
The plan behind every campaign
The senior team who decide where your budget goes - which sectors, which offers, which channels, and when to scale. Every campaign starts with a plan built on eight years of lead generation data, and is reviewed against it week by week.
Meet the strategy team
Browse our popular sectors
B2C lead generation FAQs
How much does B2C lead generation cost?
B2C leads start from £15 per lead. That is a guide price: your exact cost per lead depends on the sector, the areas you target and the volume you can convert, so we quote after a short discovery call.
Booked appointments and hot keys start from £130 each. There is no retainer and no monthly fee on pay per lead, so you only pay for the leads we deliver.
What is B2C lead generation?
B2C lead generation is the work of getting your products and services in front of the right consumers and turning their interest into a contactable enquiry. It gives your brand more presence in search results and on social platforms, so prospective customers find you before they find a competitor.
Which channels do you use for B2C campaigns?
We use SEO, PPC on Google, paid social ads, content marketing, website design and development, landing pages and conversion rate optimisation. The mix depends on what your business needs, and we monitor performance and refine the campaigns rather than leaving them to run flat.
How are B2C leads qualified before they reach us?
Every B2C lead is checked against the criteria we agree with you before launch and delivered the moment the enquiry is made, never in a next-day batch. That means your team calls whilst the enquiry is still warm, which is where most of the conversion difference sits.
How many B2C leads can you deliver?
We generate thousands of consumer leads across the UK every month, and campaigns are sized to what your sales team can actually work. We would rather build volume in step with your capacity than send more in week one than your team can call.
Is there a contract or a monthly fee?
No retainer and no monthly fee. Pay per lead runs as you go with no notice period, so if the leads stop working for you, you stop buying. We prefer to build trust rather than tie you into a long agreement.
How do you report on the leads?
You get a dedicated account manager and reporting on every lead and outcome, so you can see cost per lead and conversion as the campaign runs. Your feedback on lead quality goes straight back into the targeting.
What is the difference between B2C and B2B lead generation?
B2C targets individual consumers making a personal buying decision, usually on a short sales cycle. B2B targets companies, where decisions take longer and more people are involved. We run both, and our B2B lead generation page covers the business side.
Bespoke campaign?
Is your sector not here? Send us your brief - if there are buyers for it, we can generate leads for it.
The work
Creative from across our network
Fresh ad creative, produced in-house and refreshed every day across every sector we run.
Work with an award-winning lead generation company
Need more information? Get in touch with our expert team today.
Talk to a specialist