ESE Group
A comprehensive content strategy coupled with a website overhaul, including a restructure and redesign, boosted conversions and generated more leads.
310%Organic clicks growth
94Keywords in Search Top 10
Innovation & Tech Business of the Year 2026
B2B Lead Generation
We are a trusted ✅ lead generation company producing 1000s of high quality B2B sales leads across the UK each year that generate more business for our clients' sales teams and a genuine ROI.
A real specialist picks up - never a call centre
Trusted by some of the biggest brands in the UK
Browse our B2B case studies
See what we've done for our clients
The real numbers behind the B2B brands we scale - organic growth, keyword rankings and conversion rate, straight from the campaigns.
310%Organic clicks growth94Keywords in Search Top 10
Effective Home
Through effective optimisation of their existing website pages to improve user experience, coupled with a rapid growth in website content, we were able to grow traffic and conversions.
133%Organic clicks growth17%Conversion rate
Ultra-Seal Group
Ultra-Seal engaged Pronto with a need to maximise their local search potential. Through a strategy using localised keyword research we were able to create key pages to grow organic traffic.
268%Organic clicks growth157Keywords in Search Top 10
Delivering B2B leads that boost sales
We understand that one of the difficulties of running a business is finding good high quality leads. You want to spend more time providing your products and services rather than your sales and marketing teams being overly stretched finding and following up new leads, and that's where Lead Pronto comes in.
It's generally accepted that outsourcing your lead generation is far more efficient than generating leads in-house. Leading businesses choose us as their lead providers because we deliver results for them in marketplaces that are often highly competitive.
We can help you build trust with potential clients and provide you with a good flow of high-quality leads. This leaves you free to concentrate on converting your leads and providing the goods and services that you excel at. As experts in lead generation for businesses, we have worked with companies, large and small, so we know that our approach works and generates new business leads for our clients.
Talk to a specialist
We generate leads via various marketing strategies
Pronto can help you with effective lead generation to find you new leads, including sales qualified leads, to boost your pipeline. Our digitally generated and compliant leads come from a variety of marketing campaign sources that capture potential customers at various stages of the sales pipeline, including:
- Social media ads (Facebook, Instagram, TikTok)
- PPC ads (Google Ads)
- Search engine optimisation (SEO on-page and off-page)
- Email marketing (to turn prospects into buyers)
- Content marketing outreach (to educate potential clients)
- LinkedIn prospecting (targeted at key decision makers)
We use these channels in a way that best suits your business. We continually monitor our B2B lead generation efforts for their effectiveness and refine them to match your target audience in order to improve lead quality and performance. We do not commit you to long-term contracts and can work with you on a month-by-month basis or short-term B2B campaign, leaving you free to move on should things not be working out how you would like.
As a well-established B2B lead generation agency (we also do B2C), we've been helping our clients to boost their sales and profitability. We make use of a range of lead gen methods to bring our clients more paying customers and get more from existing customers.
Talk to a specialistIntroducing our B2B team
With Pronto, you are more than just a customer. We allocate a personal account manager so you have that point of contact, full accountability and that individual touch.
We strive to get results for our clients with our lead generation campaigns and only work in sectors where we are confident of getting results. We don't tie anyone into overly long contracts to ensure the relationship is working and delivering for you.
Lauren Renshaw
Marketing Director
Louie Bartlett
Head of UX & Creative
Ben Ikin
Head of Paid Media
Sam Jones
UX & Conversion Specialist
Skye Darlington
UX Designer
Louis Melia
Paid Social & Native Manager
Need more information? Get in touch with our expert team today!
What is B2B lead generation?
B2B lead generation is a marketing strategy that aims to connect businesses with other companies requiring their goods and services. We effectively work on behalf of businesses trying to find leads that they can convert into sales.
At Pronto, our lead generation process is geared to help you find customers who need what you have to offer and we achieve this by getting your sales message across to the right potential customers. It might be as straightforward as getting someone to make a purchase on your website or sign up to a newsletter, or it might be collecting an email address or phone number, when someone clicks on a social media advert and expresses a wish to be contacted by you about your product or services.
There are many methods to use and different goals which might be set for your campaigns, and we can work with you and your sales team to establish those for maximum return on your lead gen budget.
Read our case studies
We've helped numerous clients get success with their B2B lead gen and digital marketing campaigns.
What we offer
Talk to a specialistReal-time web leads
Verified enquiries from our own funnels and brands, delivered to your CRM or dashboard the second the form is submitted. Matched to the criteria you agree before launch.
Start receiving leadsQualified booked appointments
We qualify the enquiry, confirm the details and book the appointment straight into your team's diary - so your closers spend their time closing, not chasing.
Fill your diaryBranded lead generation campaigns
Full campaigns run under your own brand - your name on the ads and landing pages, our engine behind them. You build pipeline and brand equity at the same time.
Launch your campaign
How hiring a B2B lead provider can help you
When looking to buy leads or get more qualified leads, you need an experienced B2B lead generation company that is skilled across multiple channels that result in more sales. A lead generation company will work with you to establish realistic lead generation goals for your campaigns.
It's not a one approach fits all when it comes to lead generation as every company is different. B2B lead generation is about attracting prospective business customers that demonstrate an active interest in your products and services.
The effectiveness of a relationship with a B2B lead generation company can improve the longer you work with them. Over time, your lead provider can get to better know you, your company, your products and services, and the market in which you operate in. This provides the opportunity for campaigns and messaging to be refined to generate sales leads in greater quantities and/or better quality.
At Pronto, we prefer to approach our relationship with clients as a partnership and won't tie businesses into a relationship that doesn't work for you. B2B lead generation is a results game, so we think it right that we benefit only when we get results for you.
We have a proven track record and can generate leads in almost every industry. To date, we have worked in many different areas of sales lead generation and understand that it's not just about the volume of leads, but also the quality. If you'd like to talk to us about purchasing leads for your business, get in touch.
Talk to a specialistThree ways to work with us.
Our core model
Pay per lead
£0a month in retainer fees
You pay per lead delivered instead - never locked in
Volume guaranteed
- Delivered to your CRM the second the form is submitted
- Matched to the criteria you agree before launch
- A dedicated account manager on your campaign
- No contract and no notice period - pay as you go
New for 2026
Pay per appointment or hot key
From£130per booked appointment*
*Price depends on area and the criteria for an appointment
Booked into your diary
- 82% of booked appointments are attended
- Qualified and confirmed before it reaches you
- Your closers only close - no chasing
- A rejection policy is included in every campaign
Full-service
Brand marketing
20%of ad spend, our fee
Managed campaigns under your own name, charged weekly or monthly
Built around your brand
- Campaigns built and run under your own brand
- Creative, media buying and reporting handled end to end
- Suited to brand marketing and long-run demand
- A typical fee of 20% of the ad spend we manage
Browse our departments
Paid Social
Creating your ad campaigns across Meta, TikTok and more
We excel at running social media paid ads to generate you leads via forms. As a social media lead generation agency we can also help you optimise your ad activity on platforms including Facebook, Twitter, TikTok and Instagram to drive traffic to your websites and key landing pages.
Explore Paid Social services
Web Dev & Design
Sites and landers built to convert
Whether it's a new website or looking for ways to generate more traffic for your existing site, we create intuitive websites to improve the journey of any online visitor, leading to better customer engagement, conversions, and rankings.
Explore Web Design services
PPC (Google Ads)
Instant reach, maximised ROI
With extensive reach and targeting options, PPC ads allow you to quickly and easily reach potential customers. Using paid ads and extensive keyword research carefully managed by Pronto, you'll get qualified PPC leads that will lead to conversions and more sales.
Explore PPC services
SEO (Search Engine Optimisation)
Organic traffic and better rankings
We help you maximise your organic search potential with proven SEO strategies that deliver results. With improved search rankings and traffic growth you'll be able to reduce your ad spend or have SEO complement your existing marketing activity.
Explore SEO services
Data & AI
Reporting, insight and AI on every campaign
Pronto AI, our reporting platform, tracks every lead from click to sale, and our AI tools qualify and nurture enquiries around the clock. Your feedback flows straight back into the campaign, so the data working your leads is always current.
Explore Pronto AI
Strategy
The plan behind every campaign
The senior team who decide where your budget goes - which sectors, which offers, which channels, and when to scale. Every campaign starts with a plan built on eight years of lead generation data, and is reviewed against it week by week.
Meet the strategy team
Earned expertise.
Proven results.
An award-winning agency with elite partner status across the world's biggest platforms. Let our certified team build your strategy.
2026
Innovation & Tech Business of the Year 2026
City of Liverpool Business Awards, hosted by Downtown in Business
Awarded for the work transforming Lead Pronto through AI - Pronto AI, the platform our team built, now sits behind every campaign we run.
2026
Best Marketing & Advertising Firm of the Year 2026
Global 100 Awards
2026
Best Pay‑Per‑Lead Digital Lead Generation Agency 2026
SME News Business Elite Awards
2026/27
Best Pay‑Per‑Lead Digital Lead Generation Agency 2026
Manchester & North West England Prestige Awards 2026/27
The work
The creative behind every campaign
Fresh ad creative, produced in-house and refreshed every day across the network.
Work with an award-winning lead generation company
Need more information? Get in touch with our expert team today.
Talk to a specialist