Innovation & Tech Business of the Year 2026

Car Finance Leads for UK Dealers and Brokers

We generate 1000s of leads for dealerships, automotive finance brokers and lenders relating to car and vehicle finance. Reach the right people who are actively seeking a vehicle finance arrangement.

A real specialist picks up - never a call centre

Trusted by some of the biggest brands in the UK

E.ONHomestyle WindowsMoixaSafestyleEDFThe Window HubUtilitaCompare CompaniesUltra-SealSparkInfinity RenewablesJF Law
AnglianGlow GreenWhen The Bank Says NoCheckatradeLeads 2 TradeAiraFitter WindowsSwitchableQTCSolarXpressCity EnergyHS Energy
Optical ExpressEffective HomeK P LawVerisureOn Call SecurityFAB Home ImprovementsWarmer SolutionsEverestWallop EnergyClydebuiltUPS SolarNational Accident Helpline
The Lead Pronto office

Delivering A Car Finance Leads That Convert

Finding new customers is always a challenge for car dealers, and has traditionally been expensive through trade magazines online and in print. For those looking to buy a new car, vehicle finance can often be a stumbling block, especially if their credit record is less than perfect.

We target the right people and find those who already have a firm intent to buy a new vehicle, but just need a finance solution. We'll help you to help potential customers, enabling you to follow up so that you calculate car finance, check car finance eligibility, and assist with finance applications. With a steady stream of good quality leads, you can focus on converting deals and getting more customers.

Talk to a specialist

Auto finance lead generation

Pronto can assist dealerships, and other lenders who offer car finance arrangements, to get the quality leads they need to help businesses grow. We have a proven track record of generating quality leads for a range of clients through a number of different channels, including social ads, Google Ads (PPC) and search engines.

The best leads are often those who are further down the sales funnel. We'll help you fill your sales pipeline with auto loan leads that your teams will be able to convert to closed deals.

We have some of the largest spending campaigns in the UK and are rapidly becoming one of the biggest providers of financial leads in the country. From first-time car buyers to those looking to upgrade or seeking an electric vehicle, they all require the finance to achieve their new car owning ambitions.

We provide a range of car finance leads, including those with low credit rating to high value finance for prestige vehicles. Our potential customer leads are all people ready to make a vehicle purchase and help your business grow.

Three ways to work with us.

Our core model

Pay per lead

From£15per lead delivered* *A guide price. Your exact cost per lead depends on your sector and the area you cover - ask us for a quote

Volume guaranteed

  • Delivered to your CRM the second the form is submitted
  • Matched to the criteria you agree before launch
  • A dedicated account manager on your campaign
  • No contract and no notice period - pay as you go
Talk to a specialist
New for 2026

Pay per appointment or hot key

From£130per booked appointment* *Price depends on area and the criteria for an appointment

Booked into your diary

  • 82% of booked appointments are attended
  • Qualified and confirmed before it reaches you
  • Your closers only close - no chasing
  • A rejection policy is included in every campaign
See how appointments work
Full-service

Brand marketing

20%of ad spend, our fee Managed campaigns under your own name, charged weekly or monthly

Built around your brand

  • Campaigns built and run under your own brand
  • Creative, media buying and reporting handled end to end
  • Suited to brand marketing and long-run demand
  • A typical fee of 20% of the ad spend we manage
See how brand marketing works
See what we’ve done for our finance clients

See What We've Done For Other Financial Service Clients

The real numbers behind the finance brands we scale - cost per lead, conversion and organic growth, straight from the campaigns.

A Lead Pronto financial services campaign for When The Bank Says No

When The Bank Says No

We redesigned and built When The Bank Says No's website for improved conversion rates, and manage their SEO and PPC advertising to generate leads consistently.

+3175%Organic traffic growth (18 months)
213%Increase in ad spend (YoY)
A Lead Pronto financial services campaign for Just Remortgages

Just Remortgages

We worked closely with Just Remortgages to increase lead quality by adding more qualifying questions to the form whilst maintaining target CPL.

900%Increase in monthly spend
3Years of partnership
Read the full case study
A Lead Pronto financial services campaign for Finance Advice Centre

Finance Advice Centre

Through effective campaign management we have been able to deliver constant high quality leads month on month to enable the client to grow their business.

£18.76Cost per lead
21%Conversion rate
The numbers that matter

Across every sector we run

What we offer

Talk to a specialist

Real-time web leads

Verified enquiries from our own funnels and brands, delivered to your CRM or dashboard the second the form is submitted. Matched to the criteria you agree before launch.

Start receiving leads

Qualified booked appointments

We qualify the enquiry, confirm the details and book the appointment straight into your team's diary - so your closers spend their time closing, not chasing.

Fill your diary

Branded lead generation campaigns

Full campaigns run under your own brand - your name on the ads and landing pages, our engine behind them. You build pipeline and brand equity at the same time.

Launch your campaign
Pay as you go

Pay for what you get

No retainer and no monthly fee. You pay for the car finance leads we deliver, and if they stop working for you, you stop buying - it is pay as you go.

24/7 campaign management

Accountability with a dedicated account manager

We are highly responsive to our car finance clients and their feedback. Contact us through one of our channels, including WhatsApp, and one of our dedicated account managers will respond at the earliest available opportunity.

Your call

Flexible pricing models to suit you

Pay per lead, pay per appointment or brand marketing under your own name - switched as your pipeline needs change.

Sector specialists

70 years combined experience

Across paid social, search and lead generation for consumer brands across every sector we serve.

Any scale

Big or small, we work with both

From small independent brokers to national brands, campaigns sized to your capacity.

Full visibility

Data and business insights

Live dashboards and reporting on every lead, appointment and outcome, so you can see what your spend returns.

One of Lead Pronto's own mortgage comparison landing pages

Campaigns built to convert

We build the offer, creative and landing page around what actually converts in car finance, so the leads you get have the best chance of a conversion, turning your leads into customers.

22%Lead to appointment rate
Talk to a specialist
A customer being handed the keys to a used car on a UK dealership forecourt

We create branded campaigns to help you stand out

Through quality branded campaigns - with eye-catching images, videos and graphics for ads on every platform - we'll help you stand out from your competitors, so those looking for a car finance deal are directed to you.

Talk to a specialist
A couple viewing a used car on a UK dealership forecourt

We can start delivering you leads in less than a week!

Like you, we like to move quickly, and once you provide us with everything we need to get your campaign set up, we'll get things moving, often getting your leads flowing in less than 7 days.

What we do for you…

  • Secure prospects that want to hear from you

    Don't waste your time on dead vehicle finance leads. We'll only provide you with prospective clients that are committed to the buying journey and actually want to hear from you. We'll generate leads straight to your CRM, or other method of your choosing, so you can start working the leads.

  • Create high converting landing pages

    Your landing pages are key to success. We create pages made to convert and ensure that potential customers looking to buy a vehicle and needing finance will know they've come to the right place when they arrive at your key pages.

  • Grow your leads in other channels

    We find paid social ads and Google PPC campaigns work best when it comes to car finance and other similar leads, but we can also expand your reach with other platforms and marketing channels. It's our goal to ensure you are successfully converting that interest into sales.

Talk to a specialist

Let's get your project started!

01

Discovery call

We talk through your goals, agree the criteria a car finance lead has to meet and confirm the areas you cover, then set up your lead flow around them.

02

Campaign launch

We build the creative and the funnels your campaign runs on, then take you live and start delivering car finance leads into your CRM.

03

Optimise for profitability

We work the cost per lead and the appointment rate together with you, then scale what converts and cut what does not.

Need more information? Get in touch with our expert team today!

Earned expertise.
Proven results.

An award-winning agency with elite partner status across the world's biggest platforms. Let our certified team build your strategy.

  • Meta Business Partner certification badge
    MetaBusiness Partner
  • Google Premier Partner certification badge
    GooglePremier Partner
  • TikTok Certified Media Buying Professional badge
    TikTokCertified Media Buying Professional
  • Taboola Certified Professional badge
    TaboolaCertified Professional
  • Meta Certified Digital Marketing Associate badge
    MetaCertified Digital Marketing Associate
City of Liverpool Business Awards 2026
2026

Innovation & Tech Business of the Year 2026

City of Liverpool Business Awards, hosted by Downtown in Business

Awarded for the work transforming Lead Pronto through AI - Pronto AI, the platform our team built, now sits behind every campaign we run.

  • 2026

    Best Marketing & Advertising Firm of the Year 2026

    Global 100 Awards

  • 2026

    Best Pay‑Per‑Lead Digital Lead Generation Agency 2026

    SME News Business Elite Awards

  • 2026/27

    Best Pay‑Per‑Lead Digital Lead Generation Agency 2026

    Manchester & North West England Prestige Awards 2026/27

4.2 · Google Reviews
Google Partner Meta Business Partner Taboola Partner

Leads can start within 24 hours based on a full onboarding call and setup with our sales team.

WHAT OUR PARTNERS SAY.

Rated 4.24.2 out of 5on Google Reviews, from 57 reviews
Rated 5 out of 5
“Relevant, local and genuinely interested”

The enquiries are relevant, local, and genuinely interested - not time-wasters. It's clear they understand the glazing industry and what actually converts, not just sending volume for the sake of it. A professional, transparent company that delivers what they promise.

Thomas Rowlands
Verified Google review
Rated 5 out of 5
“Super impressed with the leads”

Super impressed with the leads from Pronto. We have been working with them for a few months now following a recommendation from another solar panel installer and the experience has been excellent from the whole team. Really happy and looking forward to carrying on our partnership!

Honey
Verified Google review
Rated 5 out of 5
“Supplying leads in only one week”

I enquired with Lead Pronto in August regarding needing Solar Leads after hiring more staff. The onboarding was quick and easy and they got me up and running and were supplying leads in only 1 week. The Lead Pronto team have been great to work with and very friendly and helpful. I would not hesitate to get in touch if you are looking to get more leads for your business.

Matthew Perkins
Verified Google review
Rated 5 out of 5
“The leads come through quickly”

Great company to work with. The leads come through quickly and the team are very helpful whenever we have questions. Would highly recommend

Chelsea Ewin
Verified Google review
Rated 5 out of 5
“Great quality leads at competitive prices”

Great quality leads supplied at competitive prices and the team are so easy to communicate with if we ever need anything

Gemma Marciano
Verified Google review
Rated 5 out of 5
“Always available and deliver what they say they will”

I have been working with Lead Pronto for nearly two years now. Together we have built an array of sustainable lead sources that both meet our CPA targets, lead volumes and conversion levels. The guys are approachable and always offering new ideas on lead generation solutions.

Danny Planner
Just Remortgages
Rated 5 out of 5
“Always quick to respond”

We've been using Lead Pronto for a while now, and our company has seen significant benefits from the campaigns we're part of. Whenever an issue arises, Sian and Mark are always quick to respond, providing prompt and effective resolutions. Their support ensures everything runs smoothly, and we highly appreciate their dedication.

Kevin Paul Albis
Director, Home Fixology
Rated 5 out of 5
“Experienced and knowledgeable”

Lead Pronto are both experienced and knowledgable in all fields of internet based marketing. I enjoy regular feedback and advanced management information that allows me the flexibility I need to adjust my spend to the current trend.

Martin Dean
Fitter Windows
Rated 5 out of 5
“Delivered exactly what they promised”

We have been working with Lead Pronto for over a year now and they have been brilliant! Delivered exactly what they promised and continue to do so. Great work guys

Paul Harrison
UPS Solar
Rated 5 out of 5
“By far one of the best out there”

We have been using this platform for over a year now for the business and there customer service & costs are by far one of the best out there in the industry. Highly recommend.

Leonna Spears
Verified Google review
Rated 5 out of 5
“Business is expanding nicely”

I came across lead pronto through a friend as I was struggling to really get my business out there outside of my current audience, I've been working with them for the last few months and they've been nothing but brilliant to work with. Business is expanding nicely with lot's of new leads coming my way. Thank you everyone at team Lead Pronto!

Liam Ennis
Verified Google review
Rated 5 out of 5
“They've consistently delivered”

The team at Pronto deserves nothing but praise! It's been nearly a year since we began working together and they've consistently delivered. Very happy

Kaitlyn Ashworth
Verified Google review
1 / 12

Read all 57 Google reviews

Innovation & Tech Business of the Year 2026

Introducing our award-winning team

Scott Evans
Scott Evans
CEO
Sam Garner
Sam Garner
CMO
Ollie Creevy
Ollie Creevy
Managing Director
Lauren Renshaw
Lauren Renshaw
Marketing Director
Mark Dillon
Mark Dillon
Account Director
Sean Conway
Sean Conway
Head Of Partnerships
Simon Doyle
Simon Doyle
Content Manager
Louie Bartlett
Louie Bartlett
Head of UX & Creative
Ben Ikin
Ben Ikin
Head of Paid Media
Holly Connolly
Holly Connolly
Finance Manager
Harley Williams
Harley Williams
Partnership Manager
Aaron Dwyer
Aaron Dwyer
Senior Software Engineer
Sian Thomas
Sian Thomas
Account Manager
Holly Murphy
Holly Murphy
Account Manager
Sam Jones
Sam Jones
UX & Conversion Specialist
Skye Darlington
Skye Darlington
UX Designer
Louis Melia
Louis Melia
Paid Social & Native Manager
Louise Passingham
Louise Passingham
Finance Executive
Daniel Jones
Daniel Jones
Data Executive
Nathan Graham
Nathan Graham
SEO Manager
Rebecca Woodward
Rebecca Woodward
Assistant
Chloe Orford
Chloe Orford
Paid Social Executive
Libby Gahan
Libby Gahan
Paid Social Executive
Jake Blundell
Jake Blundell
Data Executive
Meet the team

Buy car finance leads FAQs

How much do car finance leads cost in the UK?

Car finance leads start from £15 per lead delivered. That is a guide price - the exact cost per lead depends on the type of finance you write, the credit profiles you accept and the area you cover, so we quote once we know your criteria.

Booked appointments and hot keys start from £130, and a campaign run under your own name is charged at a typical fee of 20% of the ad spend we manage.

What types of car finance leads do you provide?

We cover the full range of vehicle finance, from first-time buyers and upgrades through to electric vehicles, and from applicants with a low credit rating up to high-value finance on prestige cars. Every lead is someone with a firm intent to buy who needs a finance solution to get there.

Do I need to be FCA authorised to buy car finance leads?

Motor finance broking and lending are FCA regulated activities, so we ask about your authorisation and the permissions you hold on the discovery call and set the lead criteria around what you are able to offer. What you say to the customer once the lead reaches you stays your responsibility.

How quickly can I start receiving car finance leads?

Once onboarding is complete and we have what we need to build the campaign, we can usually be live in less than seven days. Leads then land in your CRM the second the enquiry is submitted, so your team can call whilst the interest is still warm.

How are your car finance leads delivered?

In real time, straight into your CRM or whatever system you prefer, matched to the criteria you agree before launch. There are three ways to work with us - pay per lead, pay per appointment or hot key, and full brand marketing - and you can switch as your pipeline changes.

Which channels generate the best car finance leads?

Paid social and Google Ads work best for car and vehicle finance, supported by SEO and our own ranking assets. We hold some of the largest spending campaigns in the UK, which is what lets us keep volume steady when the market tightens.

Do you work with dealerships as well as brokers?

Yes. We supply dealerships, automotive finance brokers, lenders and funding platforms, from small independent dealers through to national brands, with campaigns sized to the volume your sales team can realistically work.

Is there a contract or a minimum spend?

No. There is no retainer, no monthly fee and no notice period. You pay for the car finance leads we deliver, and if they stop working for you, you stop buying.

Bespoke campaign?

Is your sector not here? Send us your brief - if there are buyers for it, we can generate leads for it.

The work

Creative from across our network

Fresh ad creative, produced in-house and refreshed every day across every sector we run.

Work with an award-winning lead generation company

Need more information? Get in touch with our expert team today.

Talk to a specialist
A Lead Pronto text message surrounded by social platform icons
Get a price

Priced on your sector, area and volume - no contract and no notice period.Priced on your sector and area.

Request info & pricingOr call 0151 453 1203