Innovation & Tech Business of the Year 2026

Pension Leads for UK Financial Advisers

We generate 1000s of pension leads ✅ for financial advisors seeking to grow their sales pipeline. With our pensions leads you can reach the right people who are actively seeking pensions advice or pensions products.

A real specialist picks up - never a call centre

Trusted by some of the biggest brands in the UK

E.ONHomestyle WindowsMoixaSafestyleEDFThe Window HubUtilitaCompare CompaniesUltra-SealSparkInfinity RenewablesJF Law
AnglianGlow GreenWhen The Bank Says NoCheckatradeLeads 2 TradeAiraFitter WindowsSwitchableQTCSolarXpressCity EnergyHS Energy
Optical ExpressEffective HomeK P LawVerisureOn Call SecurityFAB Home ImprovementsWarmer SolutionsEverestWallop EnergyClydebuiltUPS SolarNational Accident Helpline
The Lead Pronto team

Pensions advisor lead generation

Pronto can help pensions advisors with a constant flow of quality leads to help business grow. Our pensions lead generation delivers for our clients through a multi-channel approach, including paid social ads, PPC (Google ads) and search engines.

From those looking to set up a pension for the first time to those looking to change their investment portfolio, we deliver new clients to help you grow your business. We put you in touch with potential customers who are keen to speak to an independent financial adviser for pensions and other investment advice.

Pronto can help you start getting quality leads that generate potential clients and new business. Our leads are all GDPR compliant and every lead is matched to the criteria you agree before launch. We can run branded and non branded campaigns for you to secure high quality leads that your sales team can convert to generate growth.

We have worked with some top pensions and investment companies, so we know that our approach works and gets your services in front of good prospects before the competition.

  • Real time leads received quickly and easily.
  • Matched to the criteria you agree before launch.
  • High lead conversion rate.
  • Genuine ROI so your business grows.
Talk to a specialist

Convert our pensions advice leads and grow your business

Through a mix of digital marketing channels, we'll secure you the right leads. If you need pensions leads fast, then paid social ads and PPC campaigns on Google will bring you quick results. We can refine your campaign over time to secure an even better ROI.

As a trusted lead generation company, we help pensions advisers get more leads through genuine lead generation. We understand the pensions, investments and financial advice sectors well, so by working with us, we can secure for you customers who are actively looking for your pension services.

If you are looking for a more long-term approach, and perhaps trying to find ways to reduce your monthly ad spend, an SEO strategy to grow your organic traffic to key landing pages will be a good option. We'll help you grow your brand so that you become an even more recognised name for pensions and you'll also be found when people search for your services.

Three ways to work with us.

Our core model

Pay per lead

From£15per lead delivered* *A guide price. Your exact cost per lead depends on your sector and the area you cover - ask us for a quote

Volume guaranteed

  • Delivered to your CRM the second the form is submitted
  • Matched to the criteria you agree before launch
  • A dedicated account manager on your campaign
  • No contract and no notice period - pay as you go
Talk to a specialist
New for 2026

Pay per appointment or hot key

From£130per booked appointment* *Price depends on area and the criteria for an appointment

Booked into your diary

  • 82% of booked appointments are attended
  • Qualified and confirmed before it reaches you
  • Your closers only close - no chasing
  • A rejection policy is included in every campaign
See how appointments work
Full-service

Brand marketing

20%of ad spend, our fee Managed campaigns under your own name, charged weekly or monthly

Built around your brand

  • Campaigns built and run under your own brand
  • Creative, media buying and reporting handled end to end
  • Suited to brand marketing and long-run demand
  • A typical fee of 20% of the ad spend we manage
See how brand marketing works
Browse our financial services case studies

See what we've done for other financial product clients

The real numbers behind the financial brands we scale - cost per lead, conversion and organic growth, straight from the campaigns.

A Lead Pronto pensions/finance campaign for When The Bank Says No

When The Bank Says No

We redesigned and built When The Bank Says No's website for improved conversion rates, and manage their SEO and PPC advertising to generate leads consistently.

+3,175%Organic traffic growth (18 months)
213%Increase in ad spend (YoY)

Just Remortgages

We worked closely with Just Remortgage to increase lead quality by adding more qualifying questions to the form whilst maintaining target CPL.

900%Increase in monthly spend
3Years of partnership
Read the full case study
A Lead Pronto pensions/finance campaign for Finance Advice Centre

Finance Advice Centre

Through effective campaign management we have been able to deliver constant high quality leads month on month to enable the client to grow their business.

£18.76Cost per lead
21%Conversion rate

What we offer

Talk to a specialist

Real-time web leads

Verified enquiries from our own funnels and brands, delivered to your CRM or dashboard the second the form is submitted. Matched to the criteria you agree before launch.

Start receiving leads

Qualified booked appointments

We qualify the enquiry, confirm the details and book the appointment straight into your team's diary - so your closers spend their time closing, not chasing.

Fill your diary

Branded lead generation campaigns

Full campaigns run under your own brand - your name on the ads and landing pages, our engine behind them. You build pipeline and brand equity at the same time.

Launch your campaign
Pay as you go

Pay for what you get

No retainer and no monthly fee. You pay for the pension leads we deliver, and if they stop working for you, you stop buying - it is pay as you go.

24/7 campaign management

Accountability with a dedicated account manager

We are highly responsive to our pension clients and their feedback. Contact us through one of our channels, including WhatsApp, and one of our dedicated account managers will respond at the earliest available opportunity.

Your call

Flexible pricing models to suit you

Pay per lead, pay per appointment or brand marketing under your own name - switched as your pipeline needs change.

Sector specialists

70 years combined experience

Across paid social, search and lead generation for consumer brands across every sector we serve.

Any scale

Big or small, we work with both

From single-adviser firms to national brokers, campaigns sized to your capacity.

Full visibility

Data and business insights

Live dashboards and reporting on every lead, appointment and outcome, so you can see what your spend returns.

One of Lead Pronto's own mortgage comparison landing pages

Campaigns built to convert

We build the offer, creative and landing page around what actually converts in pensions, so the leads you get have the best chance of a conversion to boost your sales.

22%Lead to appointment rate
Talk to a specialist

Our pensions campaigns are results proven

A couple reviewing pension paperwork with an adviser at their kitchen table

We create branded campaigns to help you stand out

Through quality branded campaigns, with eye-catching images, videos and graphics for ads on key platforms including Facebook, Instagram, Tik Tok, our lead generation services will help you stand out from your competitors.

Talk to a specialist
The Lead Pronto team

We can start delivering you leads in less than a week!

Pronto can usually get you set up so you start getting the right kinds of leads that convert within a week. Our pensions leads come from paid social channels and we can also run effective PPC Google ad campaigns where we have some of the largest spending campaigns in the UK.

What we do for you…

Secure prospects that want to hear from you

Don't waste your time on dead leads. We'll only provide you with prospective clients that actually want to hear from you and you'll get them straight to your CRM, or other method of delivery, so you can start working the leads.

Create high converting landing pages

Your landing pages are key to success. We create landing pages made to convert and ensure that anyone needing pensions advice will know they've come to the right place when they arrive at your landing page or website.

Grow your leads in other channels

We find paid social ads and Google PPC campaigns work best when it comes to securing pensions leads, but we can also expand your reach with other platforms and marketing channels. It's our goal to ensure you are successfully converting enquiries into appointments and sales.

Talk to a specialist

Let's get your project started!

01

Discovery call

We talk through your goals and share our sector knowledge on how to generate the best results. We then develop the asset and set up your lead flow.

02

Campaign launch

We take your campaign live and start delivering pension leads, then work with you on feedback about lead quality to see if any improvements are needed.

03

Optimise for profitability

It's time to test! Once you are in a stable place we can begin to help you maximise your profits by testing various assets and messaging to help make you the most money possible!

Need more information? Get in touch with our expert team today!

Earned expertise.
Proven results.

An award-winning agency with elite partner status across the world's biggest platforms. Let our certified team build your strategy.

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    MetaBusiness Partner
  • Google Premier Partner certification badge
    GooglePremier Partner
  • TikTok Certified Media Buying Professional badge
    TikTokCertified Media Buying Professional
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    TaboolaCertified Professional
  • Meta Certified Digital Marketing Associate badge
    MetaCertified Digital Marketing Associate
City of Liverpool Business Awards 2026
2026

Innovation & Tech Business of the Year 2026

City of Liverpool Business Awards, hosted by Downtown in Business

Awarded for the work transforming Lead Pronto through AI - Pronto AI, the platform our team built, now sits behind every campaign we run.

  • 2026

    Best Marketing & Advertising Firm of the Year 2026

    Global 100 Awards

  • 2026

    Best Pay‑Per‑Lead Digital Lead Generation Agency 2026

    SME News Business Elite Awards

  • 2026/27

    Best Pay‑Per‑Lead Digital Lead Generation Agency 2026

    Manchester & North West England Prestige Awards 2026/27

4.2 · Google Reviews
Google Partner Meta Business Partner Taboola Partner

Leads can start within 24 hours based on a full onboarding call and setup with our sales team.

WHAT OUR PARTNERS SAY.

Rated 4.24.2 out of 5on Google Reviews, from 57 reviews
Rated 5 out of 5
“Relevant, local and genuinely interested”

The enquiries are relevant, local, and genuinely interested - not time-wasters. It's clear they understand the glazing industry and what actually converts, not just sending volume for the sake of it. A professional, transparent company that delivers what they promise.

Thomas Rowlands
Verified Google review
Rated 5 out of 5
“Super impressed with the leads”

Super impressed with the leads from Pronto. We have been working with them for a few months now following a recommendation from another solar panel installer and the experience has been excellent from the whole team. Really happy and looking forward to carrying on our partnership!

Honey
Verified Google review
Rated 5 out of 5
“Supplying leads in only one week”

I enquired with Lead Pronto in August regarding needing Solar Leads after hiring more staff. The onboarding was quick and easy and they got me up and running and were supplying leads in only 1 week. The Lead Pronto team have been great to work with and very friendly and helpful. I would not hesitate to get in touch if you are looking to get more leads for your business.

Matthew Perkins
Verified Google review
Rated 5 out of 5
“The leads come through quickly”

Great company to work with. The leads come through quickly and the team are very helpful whenever we have questions. Would highly recommend

Chelsea Ewin
Verified Google review
Rated 5 out of 5
“Great quality leads at competitive prices”

Great quality leads supplied at competitive prices and the team are so easy to communicate with if we ever need anything

Gemma Marciano
Verified Google review
Rated 5 out of 5
“Always available and deliver what they say they will”

I have been working with Lead Pronto for nearly two years now. Together we have built an array of sustainable lead sources that both meet our CPA targets, lead volumes and conversion levels. The guys are approachable and always offering new ideas on lead generation solutions.

Danny Planner
Just Remortgages
Rated 5 out of 5
“Always quick to respond”

We've been using Lead Pronto for a while now, and our company has seen significant benefits from the campaigns we're part of. Whenever an issue arises, Sian and Mark are always quick to respond, providing prompt and effective resolutions. Their support ensures everything runs smoothly, and we highly appreciate their dedication.

Kevin Paul Albis
Director, Home Fixology
Rated 5 out of 5
“Experienced and knowledgeable”

Lead Pronto are both experienced and knowledgable in all fields of internet based marketing. I enjoy regular feedback and advanced management information that allows me the flexibility I need to adjust my spend to the current trend.

Martin Dean
Fitter Windows
Rated 5 out of 5
“Delivered exactly what they promised”

We have been working with Lead Pronto for over a year now and they have been brilliant! Delivered exactly what they promised and continue to do so. Great work guys

Paul Harrison
UPS Solar
Rated 5 out of 5
“By far one of the best out there”

We have been using this platform for over a year now for the business and there customer service & costs are by far one of the best out there in the industry. Highly recommend.

Leonna Spears
Verified Google review
Rated 5 out of 5
“Business is expanding nicely”

I came across lead pronto through a friend as I was struggling to really get my business out there outside of my current audience, I've been working with them for the last few months and they've been nothing but brilliant to work with. Business is expanding nicely with lot's of new leads coming my way. Thank you everyone at team Lead Pronto!

Liam Ennis
Verified Google review
Rated 5 out of 5
“They've consistently delivered”

The team at Pronto deserves nothing but praise! It's been nearly a year since we began working together and they've consistently delivered. Very happy

Kaitlyn Ashworth
Verified Google review
1 / 12

Read all 57 Google reviews

Innovation & Tech Business of the Year 2026

Introducing our award-winning team

Scott Evans
Scott Evans
CEO
Sam Garner
Sam Garner
CMO
Ollie Creevy
Ollie Creevy
Managing Director
Lauren Renshaw
Lauren Renshaw
Marketing Director
Mark Dillon
Mark Dillon
Account Director
Sean Conway
Sean Conway
Head Of Partnerships
Simon Doyle
Simon Doyle
Content Manager
Louie Bartlett
Louie Bartlett
Head of UX & Creative
Ben Ikin
Ben Ikin
Head of Paid Media
Holly Connolly
Holly Connolly
Finance Manager
Harley Williams
Harley Williams
Partnership Manager
Aaron Dwyer
Aaron Dwyer
Senior Software Engineer
Sian Thomas
Sian Thomas
Account Manager
Holly Murphy
Holly Murphy
Account Manager
Sam Jones
Sam Jones
UX & Conversion Specialist
Skye Darlington
Skye Darlington
UX Designer
Louis Melia
Louis Melia
Paid Social & Native Manager
Louise Passingham
Louise Passingham
Finance Executive
Daniel Jones
Daniel Jones
Data Executive
Nathan Graham
Nathan Graham
SEO Manager
Rebecca Woodward
Rebecca Woodward
Assistant
Chloe Orford
Chloe Orford
Paid Social Executive
Libby Gahan
Libby Gahan
Paid Social Executive
Jake Blundell
Jake Blundell
Data Executive
Meet the team

Buy pension leads FAQs

How much do pension leads cost in the UK?

Pension leads start from £15 per lead delivered. That is a guide price - your exact cost per lead depends on the areas you cover, the qualifying criteria you set and the volume you want.

Booked appointments and hot keys start from £130, and branded campaigns under your own firm name are charged at a typical fee of 20% of the ad spend we manage. There is no retainer and no monthly fee.

Do I need to be FCA authorised to buy pension leads?

Pension advice is a regulated activity, so we work with financial advisers and firms that hold the FCA permissions for the advice they give. We do not advise consumers and we make no statement to them about what any pension or transfer will be worth. We confirm your permissions during onboarding.

Who are your pension leads?

They are people who have actively asked to speak to a pensions adviser - from setting up a pension for the first time to reviewing an existing arrangement or an investment portfolio. You set the qualifying criteria before launch, and each enquiry is checked against them before it is delivered.

How quickly can I start receiving pension leads?

We can usually get you set up within a week, and leads can start within 24 hours of a full onboarding call and setup with our sales team. Every pension lead reaches your CRM the second the enquiry form is submitted.

Are your pension leads exclusive or shared?

Distribution is agreed before launch. We run branded campaigns under your own firm name and non-branded volume campaigns at a cost per lead, so tell us which model suits your advisers on the discovery call.

How are your pension leads generated?

Through a multi-channel approach across our own assets - paid social, PPC on Google Ads where we run some of the largest spending campaigns in the UK, and organic search. Every lead is GDPR compliant and matched to the criteria you agree before launch.

Do you book pension appointments as well as leads?

Yes. Booked appointments and hot keys start from £130, qualified and confirmed before they reach an adviser’s diary. Across our own pensions campaigns, 22% of leads convert to a booked appointment.

Is there a contract or minimum order?

No. You pay for the pension leads we deliver, with no retainer, no monthly fee and no long-term contract. If the leads stop working for you, you stop buying.

Bespoke campaign?

Is your sector not here? Send us your brief - if there are buyers for it, we can generate leads for it.

The work

Creative from across our network

Fresh ad creative, produced in-house and refreshed every day across every sector we run.

Work with an award-winning lead generation company

Need more information? Get in touch with our expert team today.

Talk to a specialist
A Lead Pronto text message surrounded by social platform icons
Get a price

Priced on your sector, area and volume - no contract and no notice period.Priced on your sector and area.

Request info & pricingOr call 0151 453 1203