Traditional Google Search waits for a query. ChatGPT ads allow you to intercept the 97% of customers who are still asking questions. Don't just be a search result - be the answer they trust.
Trusted by some of the biggest brands in the UK
Search is moving from a list of blue links to a single, authoritative conversation. If you aren't optimised for Conversational AI, you are invisible to the most high-intent audience in history.
Users are no longer just "searching keywords"; they are having deep conversations about their problems.
Generic search ads get scrolled past. ChatGPT citations feel like helpful, unbiased recommendations from a trusted assistant.
The brands that establish authority in ChatGPT now will train the model to recommend them for years to come.
AI agents are beginning to research products for users. Your ads must be structured to convince the machine, not just the human.
OpenAI wants you to think you just need a prompt. They're wrong. A prompt can make an ad, but it can't build a funnel. We engineer your brand's presence within the AI's decision-making flow and ensure the destination converts the click.
We target the problem, not just the keyword.
We build the landing pages that match the conversational tone of the click.
Rapid testing of "answer-based" copy vs "sales-based" copy.
Ensuring your ads resonate with British nuances, avoiding Americanised AI drift.
Lead Pronto is your end-to-end SearchGPT partner. We combine the performance data from £56M+ in ad spend with early access to conversational ad inventory. While your competitors are trying to figure out the "prompt," we are already testing hundreds of variations of answer-based copy and landing page hooks. Our system monitors intent signals 24/7, shifting budget to the conversations that are actually generating revenue, not just chat.
This is a true performance model. No vanity metrics, just leads.
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We aren't a software wrapper. We're a team of 35+ UK performance marketing specialists who have generated over 3 million leads. Now we're applying that rigour to the ChatGPT Ad ecosystem. OpenAI is trying to cut out the middleman, but they can't automate strategy. We use AI as a tool to amplify the funnels we've already proven. The data from our £56M+ in ad spend is what guides our targeting, making us smarter, faster, and more effective than a business owner trying to "DIY" their campaign in a chat box. We built this to win, and our model means we only win when you do.
Talk to a specialistLead Pronto are both experienced and knowledgeable in all fields of internet based marketing. I enjoy regular feedback and advanced management information that allows me the flexibility I need to adjust my spend to the current trend.
Martin DeanI've been working with Lead Pronto for nearly two years now. Together we have built an array of sustainable lead sources that both meet our CPA targets, lead volumes and conversion levels. The guys are approachable and always offering new ideas on lead generation solutions. They are always available and deliver what they say they will.
Danny PlannerI have used a few web design and digital marketing companies over the years, these guys are by far the best. Have been using them for 6 years now and cannot recommend enough. Don't hesitate, they really know their stuff. Thanks team.
Ken EdgeWe've been using Lead Pronto for a while now and our company has seen significant benefits from the campaigns we're part of. Whenever an issue arises, Sian and Mark are always quick to respond, providing prompt and effective resolutions. Their support ensures everything runs smoothly, and we highly appreciate their dedication.
Kevin AlbisScott (owner of Pronto) is a great entrepreneur with a passion for digital marketing. He grew his company from scratch and is still growing rapidly. What makes him different from other digital agency directors is that he truly tries to understand the client's business and does his best for the client's success. Big thumbs up!
Kacper BejnarWe have been working with Lead Pronto for over a year now and they have been brilliant! Delivered exactly what they promised and continue to do so. Great work guys.
Paul HarrisonThis is a calibre supplier with sensible cost-effective routes to market for small to medium SME and they show flexibility always absorbing ideas as well as developing innovative marketing and lead generation.
John HoodI've referred Lead Pronto to a number of my consultancy clients and wouldn't hesitate to do so again. Scott and his team are experts in generating quality business leads through SEO/PPC, they are always easy to deal with and approachable.
Christos KottisThe team over at Pronto are great, we've been working with them now for 3 years and seen a great shift in digital leads and overall digital strategy, could not fault them.
Johnathan EdwardsThe enquiries are relevant, local, and genuinely interested - not time-wasters. It's clear they understand the glazing industry and what actually converts, not just sending volume for the sake of it. A professional, transparent company that delivers what they promise.
Thomas RowlandsSuper impressed with the leads from Pronto. We have been working with them for a few months now following a recommendation from another solar panel installer and the experience has been excellent from the whole team. Really happy and looking forward to carrying on our partnership!
HoneyI enquired with Lead Pronto in August regarding needing Solar Leads after hiring more staff. The onboarding was quick and easy and they got me up and running and were supplying leads in only 1 week. The Lead Pronto team have been great to work with and very friendly and helpful. I would not hesitate to get in touch if you are looking to get more leads for your business.
Matthew PerkinsGreat company to work with. The leads come through quickly and the team are very helpful whenever we have questions. Would highly recommend
Chelsea EwinGreat quality leads supplied at competitive prices and the team are so easy to communicate with if we ever need anything
Gemma MarcianoWe have been using this platform for over a year now for the business and there customer service & costs are by far one of the best out there in the industry. Highly recommend.
Leonna SpearsI came across lead pronto through a friend as I was struggling to really get my business out there outside of my current audience, I've been working with them for the last few months and they've been nothing but brilliant to work with. Business is expanding nicely with lot's of new leads coming my way. Thank you everyone at team Lead Pronto!
Liam EnnisThe team at Pronto deserves nothing but praise! It's been nearly a year since we began working together and they've consistently delivered. Very happy
Kaitlyn AshworthVolume guaranteed
Booked into your diary
Built around your brand
ChatGPT ads are paid placements that appear inside a conversation with an AI assistant rather than on a page of search results. Instead of bidding on a keyword and waiting for someone to type it, your brand appears whilst the user is still describing the problem they want solved.
Traditional search waits for a query and answers with a list of links. A conversation is longer, more specific and tends to end in a single recommendation, so the copy has to read like an answer rather than a sales line, and the landing page has to match the tone of the click.
There are two ways to work with us. Pay per lead starts from £15 per lead delivered, with booked appointments and hot keys from £130, so you only pay for the enquiries that reach you. A managed campaign under your own brand is charged at a typical fee of 20% of the ad spend we manage, billed weekly or monthly.
We run campaigns in more than 20 competitive sectors, including solar, windows and doors, insulation, boilers, ECO, heat pumps, mortgages, legal, home security and home improvements.
Yes. We target the problem rather than the keyword, build funnels and landing pages that match the conversational tone of the click, test answer-based copy against sales-based copy quickly, and localise everything for a UK audience so the writing does not drift into Americanisms.
On leads and revenue rather than impressions. Our system monitors intent signals around the clock and moves budget towards the conversations that are actually producing enquiries, and you get live dashboards and reporting on every lead, appointment and outcome.
We do not think so. The brands that build authority in conversational AI now are the ones the model learns to recommend later, and AI agents are already beginning to research products on a user’s behalf, so adverts increasingly have to convince the machine as well as the person reading them.
Yes, and most partners do. We plan AI search alongside Google Ads, paid social and SEO so budget moves to whichever channel is returning best that month, guided by the data from the £56m of ad spend we have run since 2018.
Is your sector not here? Send us your brief - if there are buyers for it, we can generate leads for it.
An award-winning agency with elite partner status across the world's biggest platforms. Let our certified team build your strategy.
City of Liverpool Business Awards, hosted by Downtown in Business
Awarded for the work transforming Lead Pronto through AI - Pronto AI, the platform our team built, now sits behind every campaign we run.
2026
Global 100 Awards
2026
SME News Business Elite Awards
2026/27
Manchester & North West England Prestige Awards 2026/27
Need more information? Get in touch with our expert team today.
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