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George Campbell Orthodontist - Infinity Smiles Case Study

10th January 2022

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Getting your site to rank in search engines can sometimes feel like swimming against the tide. Despite your best efforts, you may fail to get the desired rankings and the traffic you’d like to receive from the main search engines.

While it may be tempting for businesses to try their hand at DIY SEO in an attempt to capitalise on the ‘free’ traffic that comes from search engines, getting it right isn’t always guaranteed. That is why turning to a specialist digital marketing company like Pronto is often the best solution – and this is the route that was taken by George Campbell Orthodontist to boost the search engine effectiveness for his company Infinity Smiles. 

We have worked with George and his team, boosting their ranking and growing their organic traffic so that their number of site visitors has doubled over the last 12 months. From just over 900 site visitors per month in April 2021, their search traffic increased to over 1,800 a year later.  

Organic Traffic – last 12 months

george campbell orthodontist organic traffic

How did we achieve results for Infinity Smiles?

We boosted the search traffic through a combination of methods including

Content strategy

Through a combination of improvements to the existing site content and new content in key areas that marked out Infinity as an authority in the area of orthodontistry, we were able to boost the organic traffic to these pages.

Link building

A combination of directory entries, boosting social profile presence add guest posts helped boost the authority of the site overall.

Local SEO

With a focus on services provided at various locations including Glasgow, Queen’s Park, East Kilbride, Cumbernauld, Greenock we were able to carry out some effective local link building combined location specific content to boost local SEO.

Overall, the number of referring domains to the Infinity Smiles website effectively trebled over the last 12 months.


Referring Domains – last 12 months

george campbell glasgow referring domains
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