Utilita Home
The solar arm of one of the UK’s best-known energy suppliers. A national footprint that needed quality held at volume.
Innovation & Tech Business of the Year 2026
Ready to scale your business with Solar Leads
We generated £31.2M for our solar clients from 100,000 leads and 15,000 booked appointments in 2025–26, for installers like Utilita, Checkatrade and Glow Green. Join our network today — live in under 72 hours.
- No long-term contracts
- No start-up fees
- Live in under 72 hours
Trusted by some of the biggest brands in the UK
The numbers that matter
What we have done for solar installers
Everything below is 2025–26 delivery across our solar installer network.
100,000
Solar leads delivered
Delivered across the network in 2025–26 on £2.50m of ad spend — £25 per lead.
15,000
Qualified appointments
15% of those leads booked a phone-verified appointment, at £167 each.
26%
Close rate
3,900 sales closed from those appointments — the number your sales team actually cares about.
£8,000
Average sale value
What a closed solar job is worth, averaged across the network.
£31.2m
Revenue generated
£31,200,000 in tracked revenue back to our partners from £2.50m of spend.
£25
Average cost per lead
What our partners pay per solar lead. Appointments run at £167.
Figures cover Lead Pronto solar delivery, 2025–26. Individual results vary by region, sales process and follow-up speed.
Proven with real installers
The brands behind those numbers
Every figure above comes from campaigns we run for solar installers like these.
Effective Energy Group
One of the UK’s leading providers of energy-saving installations — solar, batteries, heat pumps and insulation.
Solar Xpress
A specialist installer scaling through our pay-per-lead and qualified-appointment campaigns.
Alongside Checkatrade, Glow Green and 20+ solar brands we own outright, including Switchable and ClickQuotes.
Three ways to buy
Mix and match — most partners run more than one. All three are available on pay per lead, revenue share or pay per appointment.
Most Popular Option
Web Leads
High-intent enquiries from Google, Meta and YouTube, delivered to your CRM in real time.
- £25 average cost per lead
- Sold 1.7 times on average, not eight
- Rejection policy on every lead
Highest Conversion
Qualified Appointments
Phone-verified and booked straight into your diary, so your surveyors only turn up to real jobs.
- 26% close rate on appointments
- Around £167 per booked appointment
- No time lost on unqualified enquiries
Your Own Brand
Branded Web Leads
Campaigns run under your own brand, with your name on the ad the homeowner sees.
- Matched to the criteria you agree before launch
- Your brand on every piece of creative
- Built on campaigns we have already proven
Why installers stay with us
- No long-term contracts
- No start-up fees
- Flexible payment options and pricing models
- A dedicated account manager
- A genuine rejection policy
- Leads from Google, Meta and YouTube
- National coverage
- Web leads sold only 1.7 times on average
- 20+ owned solar brands, including Switchable and ClickQuotes
- 70+ years of combined solar experience
Want us to do that for you?
Tell us what you need and a lead generation specialist will come back with pricing the same working day. Most partners are live in under 72 hours.